We are now 6 weeks into 2016 and I am sure just like myself and the rest of the team here at All Things Web® you are firmly back into the swing of things. Fingers crossed you already have enquiries coming through the door.
At the end of 2015 Helen wrote a blog post on the Cornerstones of a Successful Marketing Strategy if you haven’t had a chance to read it check it out. If you have then hopefully you are already constructing your marketing strategy for 2016 using Helen’s expert advice.
What you will find this time of year is an array of blog posts summarising 2015 and the trends you should be looking out for in 2016. So I thought it would be a great idea to highlight some of the key marketing lessons that you should be looking out for this year including how All Things Web® will be sharing some of our expert advice with you for free.
Content Will Remain the King with a Little Help from Skyscraper SEO
If we haven’t drummed it into you enough already, content is a crucial aspect of your digital marketing strategy. From Google’s perspective, relevant, quality content is a key ranking factor when it looks at your website.
But on top of helping your website rank, a solid value added content marketing strategy should be high priority for your business throughout 2016 as it will allow you to provide information to your customers and prospects which will develop trust and deeper relationships ultimately generating leads
So, if you aren’t already doing this, then 2016 is the year for you to really get on the band wagon.
Be aware though as whilst lots of people say “Content is King”, by itself content will struggle to have any real impact. The Skyscraper SEO technique will allow your content to excel to the next level using just three simple steps:
- Find link worthy content – what is everyone else interested in, or looking at, at the moment?
- Make it better – make your content even better, or in other words add ten extra floors to your skyscraper
- Reach out to the right people – getting links to your content doesn’t just happen naturally even if you create great content, so make an effort to contact other people to share your content
Mobile Continues to Be Dominant
Last year Google confirmed that more searches were being performed on Mobile than Desktop. With this trend set to continue throughout 2016 and beyond you really should be thinking about optimising your digital marketing for mobile.
Page load speed is another important ranking factor and so needs to be addressed, not only that if your webpages take too long to load you risk losing a potential customer as they won’t hang around.
As a result of the mobile revolution, Google announced an Accelerated Mobile Pages initiative which will dramatically improve the performance of the mobile web, including page load speed. You can find out more about this project here; the mobile web will continue to grow, and this project will make it work better for everyone.
Live Streaming & the Power of Video
Periscope has taken off in 2015. For those of you who don’t already know what Periscope is, it is a live video app allowing you to watch anything from an interview, dance practice or even a puddle! Periscope recognised that people are fascinated by seeing things through the eyes of someone else, and have made the most of it through their app.
With Periscope becoming more and more popular by the day, throughout 2016 it will offer a new way to market your business. From launching new products, to connecting with your customers, and even sharing some of the latest industry news, Periscope will bring you to your audience live, you just need to ensure that someone is there to watch.
On top of live streaming, video will continue to be more important than ever, enabling you to engage more with your clients just like Periscope but of course not live. 2015 was the year of many things, including the year of video marketing, and it was a turning point where many of us realised how beneficial video can be as part of an online marketing strategy. Now that we realise how useful video can be, 2016 should be the year where you really make the most of it.
HTTPS instead of HTTP
Do you know the difference between HTTP and HTTPS? No, well now would be the time to learn. HTTPS or Hyper Test Transfer Protocol Secure, is, as the name suggests, the secure version of HTTP. The encryption provided through HTTPS allows browsers to view websites confidentially and has for some time been seen as the way to go with Google highlighting its importance within its ranking algorithm.
As you may have seen from Darren’s post earlier this month the pressure to switch websites over to HTTPS has heightened as word has it that Google’s internet browser, Chrome, is going to mark websites ‘Insecure’ that use HTTP. This could certainly have a negative impact not only on those prepared to visit a site but on their perception of your online security and trust, particularly important for ecommerce sites.
So for peace of mind as well as your website visitors’ security 2016 is the year to make the switch.
What Can You Learn from All Things Web®
All Things Web® are passionate about helping businesses to achieve successful results when delivering their online marketing strategy. However, we appreciate that not all businesses have the resources to outsource to a digital marketing agency or would prefer to build on their internal skills.
Over the past year we have expanded our range of bespoke, 1-2-1 training courses which have been a huge success. Our team enjoy being able to help individuals with their digital marketing by developing their knowledge, allowing them to successfully conduct their online marketing in-house.
To continue this approach throughout 2016 we will be hosting a series of free Seminars covering a wide range of online marketing topics to help businesses understand how they could benefit; stay tuned to find out more about how you can attend one of our seminars later this year.