Improve Your Online Presence – Start With An Audit

A website audit is an evaluation of every aspect of your website from structure and design through to its content, usability, functionality and performance from a conversion perspective. The audit will pinpoint weaknesses and areas that need work, as well as highlighting strong areas that can be maximised to full potential.

Why Do I Need A Website Audit?

You may have had your website for a few years and wonder if it is still meeting requirements. Perhaps you have noticed a loss of traffic or conversions? Even if you have had a new website built fairly recently, it may be that traffic is not funnelling where you want it to go or your conversion rate is not as high as it should be. What can be ascertained from an audit is a course of action to rectify your individual issues and move towards your goals. Having a professional audit will minimise the guessing on where the problems lie. The result of the audit gives you a tangible and factual report with which to make your decision.

 

What areas are covered in my audit?

Every website is different and we have years of experience with all kinds of different websites in varying sectors from brochure sites right through to large global e-commerce websites. Here is a list of the main areas that we would look at in an audit:

*Please note that if you are looking for a very specific SEO Audit, that is a separate service – See SEO Audit Services.

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Design and art direction

do the design and visuals work for your brand.

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Content

including user generated content

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Layout

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Structure

from a user and seo perspective

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Technical

Load times, code to content ratio, canonical issues, broken links etc

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Responsiveness

mobile friendly assessment

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Functionality

How does it work

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Navigation

Intuitiveness and ease of use

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Checkout/carts

Functionality

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Images & videos

are they slowing down your site and are they optimised

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Data capture and forms

are they working for you

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Social signals

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Review systems

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Blog content

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Meta data

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Usability

How can we help?

Well quite simply, we can help with all of the above and depending on your website, there may be other areas to look at. We can conduct a website audit as a one-off piece of work, even if you choose to use your own designer or web developer to make the changes. We will produce a comprehensive report that you can use to make your own changes.

Alternatively, if you would like us to work with you after the audit to push things forward, we can help and advise as much or as little as you like. Call one of our team today to find out more on 01793 766040.

Why not ring us for a no-obligation chat

Tell us what you want to achieve and we’ll tell you how we can make it happen. Telephone: 01793 766 040

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