What is Social Media Advertising?

A great tool that is being used more and more across many Social Media channels including Facebook, Twitter, LinkedIn and Pinterest is Social Media Advertising. This advertising tool works very similarly to Google Adwords where you as the business can create ads or promote posts, target them at specific demographics and only have to pay when someone clicks on your ad. Social Media Advertising is being increasingly used by businesses as it is a great way to promote your business to a wider audience than just your followers, which helps drive engagement and visibility of your Social Media channels

Why use Social Media Advertising?

You might be asking yourself why should I use Social Media Advertising? At first thought it may just sound like another expense or you may even be wondering do people actually pay attention to Social Media Advertising.

One of the great benefits of Social Media Advertising is it’s targeting capabilities. The ability to target an ad to the correct audience will increase the effectiveness and return on investment that ad has. Social Media Advertising demographics include:

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Age

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Gender

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Location

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Language

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Interests

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Education

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Workplace

Not all channels will use the same targeting demographics but all will allow you to make more specific targeting choices. With Social Media Advertising you have the ability to reach the right people.

Costs of social media advertising?

Like we have already mentioned Social Media Advertising is very similar to Google Adwords in how you can set up you advertising so that you only have to pay when someone actually clicks on your ad. Because of this promote your business, and drive people towards your social media pages then even then your website but at controlled costs. As well as this, you can also set a daily or total campaign budget so that you don’t exceed a certain amount.

Social media advertising is great if you want to have control over how much you can spend or have a limited budget.

How can we help?

Here at All Things Web® we recommend encompassing Social Media Advertising as part of our Social Media Management. No we don’t recommend promoting any and everything you post on Social Media, it is about realising what information could be of most use, importance or just interest to your target audience and then we can work with you to agree an approach with Social Media Advertising.

Find out more about how we can help you with Social Media Management here, or contact one of the team today on 01793 766040.

Why not ring us for a no-obligation chat

Tell us what you want to achieve and we’ll tell you how we can make it happen. Telephone: 01793 766 040

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