PPC is the widely used abbreviation for Pay-per-Click advertising, such as Google’s Adwords.
There are a number of potential pitfalls of Pay per Click (PPC) Advertising if it isn’t managed properly. You don’t want to invest time and money into PPC if you don’t see any return on investment because you have fallen into those avoidable pitfalls.
If you think this has happened to you, or you are generally struggling to use Google Adwords to run a PPC Campaign effectively and efficiently, then we can help you. The first step of which will be to conduct a review of your PPC to understand exactly what you are doing, and how we can help.
What do we look at in a PPC Review?
Review your keywords
Review which keywords you are currently targeting
Keyword match types
Matching options can determine when searches can trigger your ads, we will see what you keyword match types are and whether they are set to the optimum match type for your ads
Analyse and review your existing ads
Look at your competitors ads to analyse what they are including in ads to determine why they could be performing better
Keyword quality scores
Check the quality score of your keywords as this will estimate the quality of your ads and landing pages for each individual keyword. The higher the better.
Check negative keywords in place
Negative keywords are just as important as regular keywords. We will check these are in place to make sure your ad isn’t showing up for unwanted searches
Audit Ad Relevancy
Review that your ads are relevant for your keywords as well as landing pages
Review CTR performance
Analyse your click-through-rates for you campaigns to see how well you ads are performing
Review cost per click
Review how much you are paying per click on your ad to determine whether this can be improved or whether you are being limited by budget
Wll allow us to understand your percentage share on a keyword in comparison with your competitors.
Once we have completed a full review of your Adwords we will come back with a full report detailing our recommended initial first steps to help improve your ad performance and create the better click through rates.
Why not ring us for a no-obligation chat
Tell us what you want to achieve and we’ll tell you how we can make it happen. Telephone: 01793 766 040