PPC (pay per click) campaign management services
Pay per click (PPC) advertising can play a valuable role in your overall web marketing strategy. It gives your business immediate online visibility and the potential for targeted traffic to your website.
The principal type of PPC advertising involves paying to have a text advert which appears on the results page when a chosen search term is used (instead of relying on it appearing in what’s known as organic searches). It is free to set up a campaign, you only pay when a user clicks through to your website – essentially buying in your traffic.
More traditional-looking, graphic advertisements which appear when reviewing selected websites also often work on a PPC basis (although they are sometimes charged on a time basis, which means you are not paying by result).
A further development to the pay per click advertising model is ad re-targeting. This is where a piece of code is included on your website which then enables your graphic advertising to follow visitors to your website around the web and across social media platforms after they have left. Re-targeting not only ensures that your messaging is kept front of mind long after they have left but encourages an all important second visit which will increase the likely potential for sales.
PPC campaigns are a quick and cost effective way to bring targeted traffic to your website. By far, the leading PPC system is Google Adwords but all search engines offer a similar service.
PPC advertising: the benefits
A well structured and managed PPC Campaign:
- allows you to reach potential customers quickly when they are searching for your products and services online
- is eminently scalable and flexible – ramp it up or down at very short notice
- allows you to easily test a new website or market
- brings targeted visitors directly to your website, even straight to a specific page
- enables you to test and measure your advertising results and make changes quickly to maximise conversion rates
- is easy to budget for. You can specify your budget and you only pay when people click on your ad*
*Don’t be afraid that PPC will run away with your money! It is extremely controllable and you can set daily, weekly or monthly limits.
PPC advertising: potential pitfalls to avoid
Poorly-managed PPC campaigns can result in:
- bidding wars between website owners that make costs prohibitive
- low click-through rates due to poorly-written adverts
- wasted budget on non-targeted traffic by using sub-optimal keywords (for example ones which are too generic)
- badly-designed or poorly-written landing pages not converting visitors into buyers
- time spent managing your campaign instead of running your business
How can we help?
We have been setting up and managing PPC campaigns for clients with great results for many years and can provide help in a number of different ways:
New Campaign Set up – if you are looking to use Google Adwords or a similar PPC campaign for the first time and don’t know where to begin, let us help ensure it works from the start with our PPC Set up and Management Service.
Existing Campaign Review – if you have an existing campaign that you don’t feel is working well, let us take a look. We can review your PPC campaign and provide a detailed report of changes you need to make in order to get better results.
Adwords Training – if you have the resources internally to manage your own PPC campaign but need the skills to do this, why not let us show you how with our tailored 1-2-1 Adwords Training.
Helping our clients to soar online…
We commissioned All Things Web® nearly two years ago to manage our Google Adwords account and provide expert SEO consultancy. Their easy to read reports and consistent enthusiasm to improve our rankings and website usability has been much appreciated.Laura East
Telephone: 01793 766 040
For any of our professional digital marketing services, or to simply chat about what you’d like to achieve and how we might help you.
Online Marketing Services Delivery
We understand that your goals and online journey will be unique to you and that to succeed you can’t be constrained by a one size fits all service. We therefore tailor everything to your needs, giving you flexibility to adapt your flight plan as you need which includes the way in which we deliver our services.
Our [type of service] services can be delivered in a number of ways:
Our experienced team of digital marketing consultants can provide advice and support to help you to navigate to your online destination, either on an ad hoc or retained basis depending on what you need.
With Paid Search this tends to be in the form of an audit of your existing PPC campaign but we can create something more bespoke for you if you wish
Our team of digital marketing experts can fully manage all aspect of your digital journey to ensure your reach your destination smoothly. The majority of our clients work with us on a retained basis to ensure that everything is delivered effectively and consistently day in day out.
With Paid Search this tends to be in the form of PPC Set Up and Management but we can create something more bespoke for you if you wish.
Our team of digital marketing specialists can train and support your in-house team, enabling them to fly solo in a wide range of online marketing activities giving you a cost effective and sustainable solution.
With Paid Search this tends to be in the form of tailored PPC Training to help you set up your first campaigns or improve the performance of existing ones but we can create something more bespoke for you if you wish.