What is Outsourced SEO?

Some businesses have no internal resources for marketing of any kind. So by outsourcing, these businesses are able to get on with running the company and keeping customers happy. And sometimes, handing the whole project over to the experts can be a big weight off your mind.

Some sectors online are particularly competitive, usually where they are very lucrative. As market sectors become more competitive staying ahead in organic search (SEO) can become a harder task. There are many factors involved where Google is concerned as to how they will rank your website for your relevant search terms or keywords. At the same time you will have competitors who are also putting in their best efforts to stay at the top of the search engines. This is why so many of our clients opt to outsource their entire SEO strategy to us at All Things Web®.

What Areas of SEO are Covered?

We will take care of every aspect of your organic SEO, we are also happy to liaise with your developers or web designers if you already have these aspects covered. Typically, the following areas are covered when we take on an SEO client:

  • Full SEO Audit of your website – this shows us where you currently stand in terms of search and enables us to devise the strategy, particularly for the onsite SEO.
  • Online Competitor Research – we will look at 3 competitors in your sector whose websites rank where you want to be. We provide a detailed report to show what their online marketing efforts are focused on.
  • Full Keyword Research – using a number of tools, we will assess what the best keywords to target are for your business and sector. This is also fed into the onpage optimisation strategy.
  • Onpage optimisation – this includes optimising the meta data as well as adding content or tweaking copy.
  • Structure changes – sometimes, the design or structure of the website can be affecting the SEO negatively. In this case we will make recommendations as to what changes are necessary. In some cases a full website migration onto a new platform is required.
  • Blogging Strategy – we will research, devise a strategy, write the blogs and put them on your website. We can also send them out via email marketing and your social media channels if required.
  • Link Strategy – as part of the SEO audit and competitor research we will have looked at the current link profile of your website. We will build natural links to your website as part of the outsourced SEO.
  • Local SEO Strategy – marketing your website locally is just as important for national companies and this will include citations as well as ensuring your Google listings and social media channels are optimised correctly.
  • Reporting – on a monthly basis we will compile detailed reports on your traffic and rankings. We will also speak with you regularly to keep you updated on progress as well as keeping abreast of your goals, targets and business focuses.

If you would like to talk with us further about how we can help you with your online strategy and SEO, then please do give us a call on 01793 766040.

Outsourced SEO: the benefits

  • Outsourcing your SEO strategy and implementation to a company you trust means you can focus on running your business.

Outsourced SEO: potential pitfalls to avoid

SEO companies that:

  • Does not keep in touch with you regularly and doesn’t work in an open and transparent way.
  • Promises no.1 rankings for any phrase.
  • Can not provide testimonials from current clients.
  • Locks you into a contract for a year with no way to get out if you aren’t happy.
  • Doesn’t provide you with regular progress reports against your KPIs.
  • Doesn’t not set clear strategy aligned with your business goals.
  • Drives spam traffic that will not convert.
  • Doesn’t look at conversions and sales as a benchmark.

 

How can we help?

With our expert team of consultants you can rest easy in the knowledge that all of your SEO will be taken care of so you can focus on your business. We can help with the following:

Whatever help you need, get in touch with our team on 01793 766040 for a no-obligation chat.

Why not call us for a no-obligation chat

Share your online ambitions with us and we will guide you to your destination.  Telephone: 01793 766 040

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