What is local SEO?

For some companies, they only serve a local area, so optimising a website to make it as visible as possible to the local target market is known as ‘local SEO’. However, larger national companies should not neglect this area of their online strategy anymore; recent Google algorithms now mean that all website owners should be taking this into account. We have written a blog about this update here.

Optimising for local results

Before any Local strategy can be devised, we will audit your website and look at your local rankings to assess where you are compared to your competitors. Once we have worked out where your website needs work to optimise for local keyphrases we can set to work, typically we will look at the following areas:

  • Copy/content
  • Images/video
  • Meta data
  • Semantics
  • Links
  • Citations
  • Technical issues that affect rankings

We will also look externally or off-site to improve the optimisation of the following areas:

  • Google local
  • Social media channels
  • YouTube
  • Local online PR
  • Reviews
  • Citations
  • Links

Optimising for the user

One of the things that makes us different at All Things Web®, is that we don’t just focus on ranking positions and driving traffic to your site, we want to be sure that you are converting and making sales.

For example, supposing you were at no.1 in Google for ‘locksmith swindon’. But looking at the traffic to the site for this and similar phrases, it showed that you were not getting the clicks through to your site? We would optimise further for the user to ensure a better engagement with the listing at the point where the potential customer chooses which site to click on from the SERPs.

Then, once you have established traffic being driven to the site, the next step is to make sure that the visitor to your site then converts, whether through making a transaction or making an enquiry.

Give us a call on 01793 766040 to talk to one of our consultants about local SEO and how we can help you.

Local SEO Strategy: the benefits

Optimising a website for local search is different to optimising for a global brand, there are different strategies and considerations to take into account. If you are a local business only serving your local area, here’s how you will benefit:

  • Local targeted traffic to your website which will convert.
  • Enquiries from the right local audience.
  • High rankings for the right search phrases.
  • Your business established as experts on your sector locally.
  • Listings in all the right directories.

 

Local SEO: potential pitfalls to avoid

Don’t make the following mistakes:

  • Overstuffing your location keyword on your website. I.e. adding ‘bristol’ to every sentence.
  • Adding yourself to spammy directories.
  • Paying lots of money to be listed in the wrong directories.
  • Not bothering to optimise your Google listing properly.
  • Not writing new content on a regular basis.

How can we help?

Our team has extensive experience with local SEO strategies, here is a checklist of areas we cover:

  • Copy/content and Images/video
  • Google Business and Maps
  • Social media channels
  • Local online PR and Reviews
  • Links and Citations
  • Meta data and Semantics
  • Technical issues that affect rankings

Whatever help you need, get in touch with our team on 01793 766040 and get your local strategy on the right track.

Why not ring us for a no-obligation chat

Tell us what you want to achieve and we’ll tell you how we can make it happen. Telephone: 01793 766 040

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