For many businesses, especially in a tough economic climate, marketing can often be seen as discretionary, non-critical expenditure. Whilst most understand the importance of marketing, lack of investment can often mean a fully integrated strategy is set aside in favour of a more short term, less expensive, scatter gun approach.
This means that the business never truly reaps the benefits to be had from a fully integrated and targeted marketing strategy – critical for any business looking to grow in an increasingly crowded marketplace.
Benefits of having an integrated, Multi-Channel, Marketing Strategy
If a marketing strategy is to be effective it should be based on a detailed understanding of the target audience of the business, how and where they look for products and services along with the triggers that will make them engage with and ultimately purchase from a brand.
The increasing range of media available to customers means that the strategy must also be multi-channel with a consistent brand and messaging across them all. Activity undertaken within a silo very rarely works. Finally, all aspects of the strategy need to be measurable with a set of tangible goals identified and a mechanism in place to review and measure performance and fine tune the strategy as needed.
Get it right and the benefits are considerable:
- Increased brand awareness with multiple touch points for potential customers
- Consistent messaging across all activity and channels
- Effective management of time and resources
- Future proofing business by inclusion of both online and offline activity
- Measurable results with the ability to change strategy to react to campaign performance
How Can All Things Web® Help?
The primary focus of All Things Web® is enabling value creation and growth for our clients through the use of proven digital technologies and initiatives. Our specialist knowledge, innovative digital solutions and creative team provide the depth and breadth of capability to develop and deliver successful digital strategies.
Our clients are at different stages of their business lifecycle. For those that require a marketing solution that encompasses both online and offline activity we can support through sister company All Things Marketing. Our experienced team, focus on customer needs, and in-house marketing expertise can provide a holistic solution to support companies with their marketing at every stage of their growth or expansion.
We work with businesses using a proven 3 stage process aimed at giving them effective support throughout.
Audit – we spend time getting to understand the business, its target audience, marketing objectives, competitors and existing marketing activity. Delivered through a combination of face to face meetings and interactive workshop with key stakeholders plus our own research we get a detailed picture from which to base the strategy.
Strategy & Plan – using the results of the Audit we assist the business to produce an integrated Marketing Strategy and tactical Marketing Plan supporting its short, medium and longer term objectives.
Delivery – if required we can then provide ongoing support with the implementation whether through training or outsourced marketing support.
Want to find out more?
If you need help with the development and implementation of an effective integrated marketing strategy for your business get in touch for an initial, free consultation with one of our marketing specialists.