Content Marketing Services

What is content marketing?

The essential thing to remember is that Content Marketing is simply marketing done via content.

People are often looking for information, or entertainment.  People very rarely are looking for a sales pitch.  So, content marketing takes the important central marketing message and weaves it into the form of content that people find more interesting, desirable, and palatable.

Why do I need content marketing?

With any business these days there is a need to be providing timely, relevant, useful, information into your networks, this can be done via a number of delivery methods. It is not enough to just sit and wait for customers to find you by chance.  Most market sectors are competitive, such that if you aren’t ensuring that your potential customers hear good reasons to buy from you, the chances are that they’ll be hearing the messages of your competitors instead.

Content marketing can help with every stage of getting noticed, remembered, selected, and referred.  Through carefully and cleverly targeted content, you can engage with potential customers far ahead of the conventional sales funnel, and keep them engaged throughout their customer lifetime, influencing and increasing every part of the customer lifetime value.

How to create great content

Creating fantastic content on a regular basis can be a daunting prospect, particularly if you have no internal marketing team. Content can take many forms, so remember to think creatively (as long as it’s in line with what your customers and prospects want). Here are some examples:

  • Website pages
  • Blog posts
  • Videos
  • Infographics
  • Animations
  • Online tools
  • Memes
  • Guides
  • Client case studies
  • Ebooks
  • Expert interviews
  • Podcasts
  • Collaborations
  • Industry news
  • PDF downloads
  • Product reviews

Don’t be afraid to think outside the box – if you have an idea, plan it into your content schedule and go for it. There is always a need to be flexible in planning content and monitoring audience engagement may mean a slight change in the planned strategy going forward.

Content marketing delivery methods

So you have created this amazing content, now you need to distribute it, get it to the right people at the right time. Everybody would love to have a piece of their content go viral and be shared around the world, but this is quite a rare feat. Good content marketing is consistent, relevant, and timely, with the correct messaging for the audience and your brand.

Here are some ways to deliver content:

  • Email marketing – yes its been around a while, some have abused it but it still works if done right.
  • Newsletters – send to all customers and prospects and be constantly growing your list.
  • Social media – great way to push content out to new and existing audiences.
  • Webinars – ideal for ‘thought leadership’ content delivery to a very specific audience.
  • Mobile App – this will work for some brands and is very effective.
  • Online PR – for news worthy content.
  • Other Websites – use outreach to get your content shared, or to ‘guest post’ content on other websites.

How can we help?

We can help you with any aspect of your content generation or marketing. If you need a hand with this, our experienced team will work with you to get to know your business inside out, research your target audience, dissect your competition and use our creativity and experience to plan and implement a content creation and marketing strategy to push your business forward.

Content Generation – get help with populating your website with great and optimised content

Business Blogging – optimised blog posts to communicate, share information, and engage with your audience

Email Marketing – an effective and low-cost communication channel perfect for distributing content an connecting with your contacts

Give us a call and speak to one of our team about how we can help you on 01793 766040.

 

Why not ring us for a no-obligation chat

Tell us what you want to achieve and we’ll tell you how we can make it happen. Telephone: 01793 766 040

Online Marketing Services Delivery

We understand that your goals and online journey will be unique to you and that to succeed you can’t be constrained by a one size fits all service.   We therefore tailor everything to your needs, giving you flexibility to adapt your flight plan as you need which includes the way in which we deliver our services.

Our Content Marketing services can be delivered in a number of ways:

Outsourced Services

Our team of digital marketing experts can fully manage all aspect of your digital journey to ensure your reach your destination smoothly.  The majority of our clients work with us on a retained basis to ensure that everything is delivered effectively and consistently day in day out.

With Content Marketing this tends to be in the form of Content Generation but we can create something more bespoke for you if you wish.

Tailored Training

Our team of digital marketing specialists can train and support your in-house team, enabling them to fly solo in a wide range of online marketing activities giving you a cost effective and sustainable solution.   

With Content Marketing this tends to be in the form of tailored Content Marketing Training to help you write your own content and review your existing but we can create something more bespoke for you if you wish.

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