When we raise the subject of blogging to businesses, the response is often the same and usually along these lines:
- “ But, what is the point in blogging?”
- “Everyone says I should, but does it really work?”
- “I don’t even know where to begin, I don’t have anything interesting to say?”
In a bid to clarify, so we are all on the same page, blogging is simply the act of creating content related to your business whilst highlighting your products, services, and expertise. It is an opportunity for you to engage with existing and potential customers on a personal level whilst establishing your company as an expert in its field. Blogging is not only straightforward and cost effective but really is an essential addition to your marketing strategy.
Does Blogging Really Work Though?
The answer is that simple.
Below we have highlighted just a few of the main reasons your business should be blogging; just look at what you could be missing out on!
Rankings and Traffic
Blogging regularly can increase your search engine rankings and therefore improve traffic to your website. Google likes variety and responds well to regularly updated, relevant, and high-quality content resulting in a better online presence. As a key component to your content marketing strategy blogging can directly bring traffic to your website if written and optimised well.
Optimising your posts correctly, particularly with long tail searches in mind, can increasingly build search traffic via your blog. Blogging is SEO dynamite!
Let Us Prove It To You
It’s all very well feeding you this fantastic information about blogging, but you may be the type of person who won’t believe it until they see it. To the left is a screenshot of the top 10 landing pages for one of our clients. 40% of their total traffic lands on the following blog pages:
- Get Property Self-Assessment Right
- How to Organise Your Self-Assessment Records
- A Guide to Self-Assessment for the Self-Employed
- Auto Enrolment – Small Businesses Are You Ready?
A blog is a great way for you to easily add quality content to your site and essentially build trust between you and your audience. Not only can you engage with your audience in a less formal and more personal communication approach, but you are able to educate them too. Through providing a stream of information educating your audience you’ll demonstrate your industry knowledge and expertise whilst reassuring customer confidence in your brand.
Once you have created interesting, informative and engaging content you are able to reach out through various channel such as social media and email marketing for example. Blogging can help a business build an audience of brand advocates who once engage with posts can potentially promote your business within their own networks.
Let Us Prove It To You
It’s all very well feeding you this fantastic information about blogging, but you may be the type of person who doesn’t believe it until they see it. To the left is a screenshot of the top 10 landing pages for one of our clients. 30% of their traffic this month lands on blog pages highlighting the potential power of this strategy.
[bctt tweet=”Blogging is SEO Dynamite! “]
I Don’t Even Know Where To Begin
Getting started can be tricky, we’ll give you that. But by remembering to follow a few simple steps we think you can make the process a little less stressful for yourselves. In fact, for many the hardest part of the entire blogging experience is thinking about what to write. It can be particularly difficult in more traditional markets or for those who sell a fairly unexciting product. But do not fret, no matter what your business blogging can work!
Planning your content can help you get more done and produce better, more well thought out, quality content. Generally when you plan your ideas they are better fleshed out and written within a more coherent structure.
Inspiration may strike at any moment, and can disappear when you’re really in need of it. Therefore using a content planning tool such as Trello can enable you to store ideas for later dates. Writing on the spot is great, but rather than using this inspiration on just one blog, why not use it to plan a dozen. Brainstorm ideas and use when you are crunched for time.
Planning for your blog content ensures organised ideas, better structured posts and also allows for greater research.
Once you know what you are writing you can research your piece and ensure you have made the most out of this particular topic. When you hop around the internet you’ll also save time as you now know what you are looking for.
If inspiration just doesn’t strike, research is your friend. Using a tool such as Google Alerts can make your life a whole lot easier. Setting up simple content alerts, which can be targeted by source or region for example, can help you identify content for your own blogs by discovering what is happening in the world and what others are writing in regards to your topic. You can also share content that is already created via your social media platforms.
Great blog posts aren’t sales pitches.
You should be there to educate and inform and not simply sell. There needs to be something in it for your audience, they aren’t going to continue reading and sharing your blog if they feel bombarded with your latest sales pitch. Remember that a blog post can be fun too, so be quirky and make it interesting.
[bctt tweet=”Great blog posts aren’t sales pitches. Educate & inform your audience”]
Images And Videos
A picture tells a thousand words.
Sorry, bit of a cliché we know. But it’s true. Include images within all of your posts to generally improve engagement. You could even create a blog entirely with images to tell your story, check out this office furniture blog post made almost entirely with images.
Don’t forget to ensure that you have the correct licensing when using other peoples images to avoid any potential pay-outs.
For more information about how to get started with blogging for your business, download our free Guide: An Introduction to Blogging. You can also contact our team of expert bloggers who can take the blogging weight off your shoulders by calling us on 01793 766040