As you probably know Google is pushing webmasters to significantly improve their websites mobile experience, and now they are requesting that your online forms are made easier to fill out for someone on their mobile phone.

According to the firm it is apparent that many website owners have been marking up their site forms for auto-completion by way of Google’s “autocomplete” feature included in  their Chrome browser.

In its latest blog post Google claims:

“A lot of websites rely on forms for important goals completion, such as completing a transaction on a shopping site or registering on a news site. For many users, online forms mean repeatedly typing common information like their names, emails, phone numbers or addresses, on different sites across the web. In addition to being tedious, this task is also error-prone, which can lead many users to abandon the flow entirely.”

It seems an easy task to to add this to your site to make things easier for everyone – even desktop users!

Check out the following example of autocomplete markup:

<input type=”email” name=”customerEmail” autocomplete=”email”/>

Google believes the following (and if you fix these then this should help you with conversions):

  • Forms are hard to complete on a mobile phone
  • The best form is the one with minimum input
  • Keep your users informed
  • Good forms provide semantic input type
  • Validation should tell the user which fields need completion BEFORE they submit the form
  • Always use labels to provide direction to the user
  • Input buttons or labels need be large enough for a user to easily click with their finger
  • Use “place holders” – especially for calendar/date inputs

Users appreciate when a website makes things easy for them so spending a little time ensuring your enquiry or lead forms also help is crucial for successful conversion into leads or sales.

Read more at Google: