With modern standards of ease and accessibility in business at an all-time high, an efficient website where customers can easily find you is crucial if you want to give them the best experience you can offer.

Having an online presence has been vital for businesses during these unprecedented circumstances and as lockdown restrictions continue to ease, customers absolutely expect to continue to engage with businesses online.

As many customers now search for products and services solely online, not having a website can be detrimental to your business.

Now is precisely the time to take your business online if you haven’t already done so, and if you do have an online presence, it is important you consider just how well it’s performing.

In order to ensure that your website is providing all it can to potential customers, it needs to be fully functional and optimised. With 1.5 million businesses in the UK alone running a website, it is important that your online presence is performing to a high standard and delivering for you – you can bet that your competitors’ sites are.

To help you understand more about performance we have put together an overview of some of the many things that can affect your website’s performance and, more importantly, how to deal with them.

Make Your Site Responsive

“Responsive Design” is more than just technical jargon. The importance of achieving the same quality of experience on all platforms is significant if you want to reach as many potential customers as possible. Mobile users account for half of web traffic worldwide and so if you’re lacking a responsive website, you are only giving your business half the potential it deserves. Here are some tips to think about to decide whether your site is mobile friendly:

  • Increase text size – your content needs to be visible and clear on a small screen.
  • Test your website’s performance Run a performance test on a mobile device regularly, as if you were a potential customer. You will be able to identify what you need to work on to improve the user experience.
  • Make use of sight, sound and media options available to you – Reading pages of text on a small screen is likely to grow tiresome; why not take advantage of video and podcasts?

Make Sure your Site Runs Fast

40% of mobile internet browsers abandon a site if it does not load in 3 seconds or less. Avoid this being your website’s fate by taking on board the following tips:

  • Optimise your imagery – Large images can dramatically affect your website’s speed.
  • Check server response time – Slow load speed is not always to do with your website, so make sure to check with your hosting too.
  • Update your plugins and themes regularly – You want your site to be running at full capacity and its most updated version.

Make Your Content Count

Your content is what potential customers are visiting your site to see, so keep it valuable, relevant and informative.

  • Regularly update and refresh your content – It is important that your website is up to date with what is happening in your business and that there are clear, easy to understand product categories and information to encourage that buying decision.
  • Watch out for duplicated content – This could be duplicated pages, websites, products etc.

Make Sure You Provide a Quality User Experience

Ease of navigation is particularly important when considering your website’s performance. We already know that a site must be quick to load to avoid potential customers losing interest. The same rules apply for website navigation and user experience.

  • What are your customers looking for? – Is there a menu to take them to the specific page they’re trying to find?
  • What do you want potential customers to do on your site? – Are there clear call to actions, making it easy for visitors to fulfil their purpose of visiting your site?
  • How can your customers contact you? – Are your contact forms working efficiently? Can a customer call you with the click of a button?

Tip – Google Analytics can help you to map a user’s journey from the moment they click through to your website. You can learn which pages they viewed before contacting you, or whether there were any that were missed out. This could help you to understand which pages may need tweaking and gives you a view of how customers are navigating your site.

Need Some Help Improving Your Website’s Performance? If your website isn’t ticking all the boxes, why not get in touch with our team, who can offer you advice and guidance on how to improve your performance and provide you with some training to show you how to make the most of your site.

If that still sounds a little daunting, then don’t worry! We can do it for you.