Back in January of this year, Matt Cutts stated in his blog:
“…if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice…”
Yesterday it seems Google took a swipe at another large guest blog post network, especially where it perceives blog posts are created purely for links to help increase rankings for those sites making use of this SEO “strategy”.
Today we took action on a large guest blog network. A reminder about the spam risks of guest blogging: http://t.co/rc9O82fjfn
— Matt Cutts (@mattcutts) March 19, 2014
Is this something we’ve employed here at All Things Web for us or our clients?
Thankfully no (let’s polish our halo there for just a minute) as we’ve always believed that good content should be placed directly on your own site or blog to then work at ranking off the back of strong on page relevancy and naturalised SEO (i.e. it is not overdone). Links certainly help but so in our opinion does good UX and on page content.
Looks like MyBlogGuest founder, Ann Smarty, confirmed later in the day yesterday that they were the network that had been hit by Google:
— Ann Smarty (@seosmarty) March 19, 2014
Further as of today it appears that MBG’s publishers were also receiving manual spam reports in their Google Webmaster Tools suite and reporting seeing their rankings drop.
So what to do now you’re not able to accept guest blog posts?
Feature your guest post bloggers as experts in their field on YOUR blog and ask detailed questions to extract awesome answers and post yourself as great content for your site. Then use the power of ego to ensure your posts are promoted and shared by the featured blogger to their own network in a bid to secure those natural links. Simple really! 🙂