In bright autumnal sunshine on the quayside in the centre of Bristol, the second ever festival for female entrepreneurship was staged this past week.
Themed “She Who Dares”, the event was attended by some 1000 delegates and featured a line up of outstanding speakers, including Julie Meyer of First Tuesday and Ariadne Capital renown, Geeta Sidhu-Robb of Nosh, and Helen Moloney, Director of All Things Web.
Helen, explaining to a packed theatre of business women and men how they should go about “Getting Found On Google”, was later approached by enthusiastic students from the newly launched University of the West of England course on entrepreneurship, anxious to learn everything they could about this essential item in the toolbox of every small business with big ambition.
“I know that my generation is expected to know about this stuff, but it’s highly specialist; we don’t, and we know we should,” explained one.
Other delegates were also anxious to explore how they could maximise limited budgets while empowering themselves to conduct their own digital marketing campaigns; and there were also questions about the value of SEO companies who cold call SMEs promising a first page Google ranking on a tiny budget.
“Vitually nil”, said Helen, which had those in the room who had tried this approach nodding.
Helen’s no-nonsense and immensely pragmatic approach to using limited resources wisely, while recognising the seismic changes Google is currently undergoing, hit exactly the right note for her audience.
She and colleague Toni Farrington also ran a very busy stand in the exhibition area of the festival, offering advice, social media crib sheets, website audits and a free prize draw to win a hamper.
“It was a manic day – inspiring and tiring simultaneously”, said Helen afterwards. “The ambition, focus and determination expressed by so many delegates were truly impressive.”