We are not going to fib we have always liked the Facebook Ads Manager feature as it has always been a useful, cost-effective tool for businesses.
With more users purchasing products and finding out more about services on mobile phones, it is becoming more and more important that businesses create the best experience for their target audience (on a
mobile device) that is going to lead to conversions, be that a page view, goal reached, greater engagement and so on.
Facebook mentioned in a post in December 2017, that mobile advertising actually drives over 50% of all campaign conversions.
The problem today is that we are all guilty of becoming mindless drones, and just scrolling through our Facebook feed and not actually engaging with any of the content.
So, the question is, how are businesses supposed to get good engagement on mobile devices?
What are Canvas Ads?
To use Facebook’s own words, Canvas is “a full-screen ad experience built for bringing brands and products to life on mobile”
So instead of just delivering a responsive version of the same ad on mobile, this feature will allow you to create fully immersive and interactive ad directly on Facebook, treat it like your own mini website so to speak.
At first these ads will appear like a regular newsfeed ad (so do focus on making them as engaging as possible to grab the user’s attention and encourage them to click), but once they do, the entire mobile screen is filled with your Canvas Ad. This can include videos, GIFS, 360 content, photos, buttons, and calls to action. Your audience will be able to scroll and swipe without ever leaving Facebook.
Sounds Complicated to Set Up?
Yes, you need to put some thought into who you want to target, what is going to grab their attention, what you want to include in the ad, what is your goal etc.
But that all applies to any online Advertising, not just on Facebook.
Facebook have wanted to ensure this new feature is as easy as possible to use, they have designed 4 templates for you to base your ad on, or if you are felling creative have a go at creating one from scratch.
What Could you use Canvas Ads for?
According to Facebook, Canvas ads are going to work best at:
- Driving Awareness
- Acquiring new customers
- Inspiring mobile shopping
Brands like L’Occitane, Coca-Cola, Burberry, Asus and many more have already started to use them within their Facebook Marketing strategy. They have shown how their products are made, introduced new products, provided a sneak peek at a look book, and even created detailed guides.
These are some creative ideas which are really encouraging their audience to engage with the brand, create some sort of excitement, or providing extra special details that would encourage the audience to want to buy their products.
Get Started with Canvas Ads
You can find out more about Canvas Ads directly on Facebook here, and get started with them today.
If you are thinking this is way out of your depth, then let us help. Not only could we create and manage a Facebook advertising campaign for you; but also ensure you have a strategy in place to ensure all your marketing efforts are effective.