YOUR VISION. COMMUNICATED
Generate Leads with Email Marketing Training
Email Marketing continues to this day to have a bad reputation, which unfortunately means that many businesses do not realise just how beneficial Email Marketing can be when used correctly and effectively.
In fact, Email Marketing is one of the cheapest forms of advertising, with huge potential ROI when done right. With the correct strategy, tools and knowledge, Email can be an effective communication method that you can use for customers, prospects, and general contacts.
If your business wants to communicate effectively with customers and contacts via email or develop a lead generation funnel utilising email marketing, then our 1-2-1 training course is perfect for you. Designed for anyone within the business responsible for managing content marketing via email, it will help you define a strategy, implement successful campaigns and share a wide range of pitfalls to avoid.
Training Overview
Below is an overview of what is covered across your email marketing training course; this is likely to change after an initial phone call or email as we will tailor the training to suit your needs and current level of understanding.
Strategy
Based on your business objectives, we will work with you to develop a strategy that ensures email marketing works for you. Topics will be tailored to your business and skill level but could include:
- Overview of how email marketing works.
- Identifying target market.
- Segmenting existing customer data.
- Best practice for collecting new email addresses.
- GDPR considerations with email marketing.
- Review of previous campaign results.
- Creation of an email marketing strategy.
Implementation
Once a strategy has been developed, we will share our expertise to ensure you are able to meet the goals laid out in the strategy. Topics covered could include:
- Introduction to and how to use Campaign Monitor or Mailchimp.
- Hints & tips for writing emails.
- Best time of day to send emails dependant on campaign content.
- Avoiding the spam folder when sending promotional emails.
- Automated journeys.
- Best practice for transactional emails.
- Measuring results.
Flexible Delivery Options
In House
Training can be delivered at our Cotswolds offices to reduce work distractions and aid learning.
Virtually
We offer a full suite of virtual training courses delivered by video conferencing.
Your Choice
If you have suitable premises or a preferred venue, our trainer can attend and deliver on site.
Our Email Marketing Training Process
Our Email Marketing Training Process
Why All Things Web®?
Not Quite Ready for Training?
Get help direct to your inbox. Don't worry if you aren't quite ready to attend one of our training courses. You can still benefit from our expertise by signing up to our newsletter.