Spam Words to Avoid in your Email Marketing

Spam Words to Avoid in your Email Marketing

WARNING THIS IS NOT A SCAM… Is there anything more frustrating than sending out good quality and important marketing emails just to find out that they are going into people’s junk box? This can make a significant difference when it comes to your open rates and...
How to Use Gifs in Your Email Marketing

How to Use Gifs in Your Email Marketing

Do you know when the first GIF was made? You might have taken a guess at some time during the 2000’s, whereas in actual fact CompuServe introduced the GIF in 1987. However, it wasn’t the well-known animated form that has taken over Social Media today. Over the past...
Different Ways to Use Email Marketing for Your Business

Different Ways to Use Email Marketing for Your Business

Do you use email marketing as part of your overall marketing strategy? Email marketing is a popular and effective channel if implemented and used correctly for your business. Where some people may make a mistake though is thinking that it’s just about sending out a...
5 Ways to Annoy Your Subscribers with Email Marketing

5 Ways to Annoy Your Subscribers with Email Marketing

Poor email marketing practices over the years has resulted  in many businesses being put off it as a channel as part of their marketing strategy. There is an art to email marketing just like many other marketing techniques and if you get it right then it can be very...
Email Marketing is not just a Sales Tool

Email Marketing is not just a Sales Tool

Email marketing is an essential part of any marketing mix to gain new prospects or customers. And of course it needs to be done right for it to work.  But email can have many other functions that are essential to a growing business. It’s a great tool on an operational...