by Jonny Hodgson | Thu 28 Jun 2018 | Blogging, Content
Not enough time, not enough in-house resources or not enough budget to outsource content creation? Whatever your reason for not producing enough quality content for your website – not having any ideas for different types of content shouldn’t be one of them.In this...
by Helen Moloney | Tue 29 May 2018 | Content, Google, SEO, Websites
Duplicate content is a term that has been banded about for years in SEO circles and it certainly does cause issues for the website(s) concerned. But there are many different types of duplicate content, so we thought a blog post to explain these, where they might occur...
by Amy Burton | Fri 20 Apr 2018 | Blogging, Content, Google, Link Building, SEO, Technical & Geeky, Web Marketing
At All Things Web®, we thrive on being geeks. We love sticking our noses into your HTML, getting our brains lost in spreadsheets upon spreadsheets of data, and, of course, having a mini party in our head as we watch our clients climb higher on Google month after...
by Jess Lawrence | Thu 8 Mar 2018 | Content, Google
This is awesome content! Only joking. My job would become significantly simpler if everyone believed that this was awesome content just because I said so. For years and years there has been a debate about whether you should write content for Google or for people....
by Helen Moloney | Wed 21 Feb 2018 | Blogging, Content, Google, SEO
Whatever business you are in whether it is product or service based, you can enhance your online conversions or sales by paying more attention to optimising for long tail keywords. In this blog I will explain why it is important and how to do it. If you are in a...
by Jess Lawrence | Fri 2 Feb 2018 | Blogging, Content, Websites
Did you know that 63% of customers would buy from a company they find authentic instead of a competitor? Cohn & Wolf’s study The Age of Authenticity found a direct connection between sales and the tone of voice of brands. Your website is the first impression you...
by Darren Moloney | Sat 12 Aug 2017 | Content, Marketing Strategy, Web Marketing
I’ve been in business providing web marketing services for over 17 years and have spent many hours at business networking events, where most folk stand up and tell other people in the room just how great they are and why you should buy from them. This is the same...
by Helen Moloney | Fri 5 May 2017 | Content
The reason you chose to outsource your content marketing to a digital agency is most likely that you don’t have the time to be writing content, devising strategies and just need to get on with running your business. Many SMEs lack the internal resources or skill set...
by Jess Lawrence | Tue 11 Apr 2017 | Content
From infographics and blogging to podcasts and videos, there are a multitude of ways to create great content. In fact, Content Marketing can very successfully tap into the stages of buying by raising awareness of potential results and educating your audience about a...
by Jonny Hodgson | Fri 25 Nov 2016 | Content, Social Media
Infographics are a fairly new concept, right? Wrong. The concept of displaying information visually has been around for a long time; from Egyptian hieroglyphics to presenting data in the bar charts and line graphs we know today. We are visual creatures by nature...
by Jess Lawrence | Wed 9 Sep 2015 | Content, Web Marketing
Do you understand the importance of generating new, relevant and interesting content as part of your web marketing? In 2011 Google introduced their Panda algorithm update which meant that creating quality content became more important than ever. What this algorithm...
by Jess Lawrence | Wed 29 Apr 2015 | Blogging, Content
When we raise the subject of blogging to businesses, the response is often the same and usually along these lines: “ But, what is the point in blogging?” “Everyone says I should, but does it really work?” “I don’t even know where to begin, I don’t have anything...
