The All Things Web team headed over to Brighton last Friday for Site Visibility’s very superb Brighton SEO conference.

To help you out if you couldn’t make it to Brighton we’ve curated links to each of the speaker’s SEO slides over on Slideshare, so feel free to use this blog post as a point of reference and please share for the benefits of the speakers… we’ve also where applicable noted a key take-away beneath each slide.

Aleyda Solis, SEER Interactive, International SEO

 

Regrettably I never made it to Aleyda’s conference presentation which is a total shame (I was in the Brighton Dome Studio Theatre). If anyone has any comments on Aleyda’s presentation please leave them below, I would be most grateful. Don’t miss her slides though!

Key Takeaway: Check which pages are attracting your international visitors. Find out the keywords that deliver visitors to your targeted landing pages?

Alex Moss, 3 Door Digital, Social Structured Data

 

I checked out the slides, certainly very useful and do take up Alex’s recommendation to get Twitter Cards sorted for your account.

Key takeaway: Start using Twitter cards they’re pretty much designed as rich snippets for your Tweets.

Alan Cairns, BozBoz, Mark Up Look Sharp

 

Marking up your HTML is certainly going to make more of a difference, Alan (from Brighton Digital Agency BozBoz) did a great job of breaking down what it will take to keep your mark-up sharp!

Key takeaway: Schema markup affects your site rankings and will improve your website’s authority.

The smaller venue, Dome Studio Theatre, ably hosted by Bas Van den Beld – we were asked not to leave the theatre whilst the speakers presented due to it causing too much disruption because the hall was a) packed out b) a tad small, or as I call it more of an intimate setting…

1st up in this venue:

Tim Grice, Branded 3, Why you have to integrate SEO

 

Well presented (even with some unexpected slides!) and a few special nuggets you have to take note of in Tim’s slideshare, I certainly recommend you look at slides 9, 11, 24, 25 and mine that info to develop your own thoughts ūüôā

Key takeaway: Good SEO is marketing, not manipulation of Search Engines.

Ade Lewis, Teapot Creative, WTF is SEO?

 

I guess after seeing Ade present well at LinkLove I was expecting far more but I have been administering SEO to sites since 2001 so it might just be I’ve been around longer than most… plus I am just not a fan of swearing in presentations. Seriously folks do you do this in your pitches to clients?! If the answer is no then why is it acceptable to do this whilst speaking at presentations?

Key takeaway: It’s about optimising your business so that it DESERVES to appear at the top of the search engine rankings.

Pete Wailes, SEOGadget, The Link is Dead, Long Live the Link

 

I did get to ask Pete how much fun was it working on the Ann Summers account, which got a laugh from the audience and to his credit he gave a very good answer connected in detail to his presentation.

Key takeaway: Find the target audience, understand the brand, connect the two.

So after the break (which raced by) I headed over to the Brighton Dome Concert Hall for the second morning session to take us up to lunch.

Hannah Smith, Distilled, Go BIG or Go HOME

 

My team members really found Hannah’s presentation highly useful, I was certain I had seen this at LinkLove the previous month but good none the less. Still one to miss at your peril in my opinion especially if you are fed up of creating small safe content.

Key takeaway: Investing in BIG content is a major gamble, but get it right and the payout is massive.

Geoff White, Channel 4 News, How to Pitch to Journalists

Brave move from Geoff, not using slides in his very informative speech. I think it was more of his experiences working as a Technology Producer for Channel 4 News (part of a “sniper team”, like it, like it) to ensure the right news is broadcast. He gave up some very useful anecdotes, well worth listening to him speak, would love to see him present at Brighton SEO again. In the meantime I suggest you follow him on Twitter here:

https://twitter.com/geoffwhite247

Key takeaway: You don’t have to use slides to be an informative, entertaining and interesting speaker at Brighton SEO!

I was impressed by the following speaker last year and was looking forward to more thought provoking tips and ideas (she certainly knows her stuff)

Lexi Mills, Dynamo PR, 7 Secret Weapons of Successful Content and Outreach

 

SEO is blurring towards PR (though I am not advocating releasing poorly executed Press Releases in a bid to gain links) – Lexi really makes things clear, check out slide 7 (Trendsmap), slide 11 (BBC on this day), slide 23, slide 27 and slide 41…

Key takeaway: The BBC On this Day – a great inspirational content tool.

Paul Madden, Manual Link Building, How to Spot a Shitty Link

 

Hmmmmmmm I’m not a fan of being accused of going out buying really shitty links – I have always been conservative, used a diversified approach and not taken the piss out of Google. This means I have not had to worry about any GWT warnings.

That or when it came to acquiring links I bottled it! (note we still score phenomenal rankings without a vast link network like others)

Key takeaway: Links are STILL the signal.

Meanwhile over in the Corn Exchange during Brighton SEO:

Dara Fitzgerald, Fresh Egg, Next Generation Google Analytics

 

Lots on multi channel funneling, certainly one to get your teeth into!

Key takeaway: With universal analytics now available in Google Analytics it will be easier to work out each customer’s lifetime value to yours or your clients business.

Alistair White, T W White & Sons Mazda Dealer, How Phone Data Might Change your Keywords

 

If you are not tracking Call Data from your Website, you should be after seeing Alistair’s slides!

Key takeaway: Do NOT rely on customers to let you know how they found your business…

Nikki Rae, Future Insight, Crunching Cookies

 

Get geeky over cookies – a very insightful presentation!

Key takeaway: Analytics makes use of 5 types of cookies to track visits and user interactions with your website.

Anna Lewis, Koozai Google Analytics Tool box

 

Formalise your Event Tracking in Google Analytics – certainly give this slideshare the once over.

Whilst back over in the Dome Studio Theatre we had the following:

Lauren Pope, Brilliant Noise, Bread and Butter Content

 

Only 16 slides, just as I thought we were getting going it was all over. Certainly a more detailed case study here to back up Lauren’s points would not have gone amiss?

key takeaway: Viral content is short-lived.

Ralf Schwoebel, Tradebit, Information is a Microbrand

 

I didn’t see this presentation though you really should check out slide 14 from the deck…

key takeaway: Add brand building to your basic conversion goals.

Mark Henshaw and Stefan Hull, Propellornet, Bandwagonesque

 

Slide 24 nails it for me, this IS SEO ūüôā (finally someone got it into a Venn Diagram)

Key takeaway: Don’t chase after Google algorithms. Marry your technical SEO insight with content writing.

From 2-30pm onwards we had the following speakers on (please note I got back late from a fantastic lunch with Ammon Johns and Julia Dunlop, thanks to you both)

Dave Coplin, Bing, Future Forward

No slides as yet. As I was not present if anyone knows if there were slides please keep me posted.

Key takeaway: Think of a search engine as a window on the web. It’s an interface, not just a search engine.

Rich Falconer, LBi, SEO as part of a multi-signal search strategy

 

I got back to hear Rich talk about Grep. Fascinating stuff and glad I got back just in time! Certainly worth checking out Rich’s slides for more info!

Key takeaway: HTML5 is SEO-friendly

Sharon Flaherty, Confused.com, Engaging Content

No slides as yet but an interesting presentation – perhaps slightly too biased towards pitching Confused.com for insurance. I have checked out Confused.com’s content via OSE, one thing we all talk about is outreach for links but they rank well for many phrases without external links. Note internal links do work well for long tail searches that are not overly competitive. Good content wins out this time!

Dixon Jones, Majestic SEO, Using Big Data to predict the future

Dixon spoke about using data to help predict what might happen in the future and how one can predict what could happen. For instanct you could analyse a mining company incident via links and social media and quickly make a decision to buy or sell their stock. Interesting concept from a really good guy in the SEO world.

Key takeaway: Dixon can predict the future ūüėČ

Other slides from Brighton SEO presenters:

Nick Rinylo, Creare, Managing a 1000 SEO Clients

 

I’d been looking forward to this one from a scalability point of view…

Berian Reed, Autotrader, Automating SEO on Large Websites

 

Slide 3, check out the stats!

Neil Walker, Quaero Media, Scaleable Post Penguin Link Building

 

Discover what Neil learnt from over 300 reinclusion requests to Google

Take a look at slide 42 – note not all directory listings will be shafted by Google, you just need to work out which ones are good and which ones are bad (must be pretty obvious to most of us…)

Kev Gibbons, Blueglass UK, Building a Plan to integrate Search, Social, Content and PR in 2013

 

 

Kev implored us to stop calling it SEO, I’ve been saying publicly down in Bristol to call it Inbound Analytical Marketing – sounds more accurate as to what I do for clients, generate inbound traffic and analyse it for marketing goodness!

From 4.30pm it was the Lightening Talks round – I’ve included slides here for reference for you all:

Marcus Taylor

 

Alan Ferguson

 

Julia Logan, Irish Wonder

 

Sean Walsh

 

Pak Hou Chung

 

Jennifer Begg

Please do add your thoughts and comments below on Brighton SEO 2013 – we’d love to hear them!

Share This