by Amy Burton | Fri 23 Mar 2018 | Adwords, Google, News, PPC
Like most advertising platforms that charge for adverts; the popular ones include but are not limited to Google, Bing, Facebook and LinkedIn; there is a particular rulebook that you must to follow to ensure that your ads are both appropriate and perform well. Some of...
by Jonny Hodgson | Thu 22 Mar 2018 | Link Building, SEO
Link building, you’ve probably heard of it, but what does it mean and how do you do it effectively? In short, link building is the process of acquiring links from other websites to your own. Sounds easy, but it’s one of the most complex and time-consuming SEO...
by Jess Lawrence | Mon 19 Mar 2018 | Google, News, Technical & Geeky
Have you ever wondered why you get so many search results for simple questions such as “time in Bristol” or 5+8? This might change for good, and you may start to see one answer on Google without the list of search results. Barry Schwartz, Search Expert, explained this...
by Helen Moloney | Tue 13 Mar 2018 | Google, HTTPS, SEO, Websites
As already cautioned in the last few years, Google have been making gradual moves towards a more secure web, by marking a larger number of HTTP websites as “not secure”. A secure site clearly displays the padlock symbol in the address bar, whilst a site without the...
by Jess Lawrence | Thu 8 Mar 2018 | Content, Google
This is awesome content! Only joking. My job would become significantly simpler if everyone believed that this was awesome content just because I said so. For years and years there has been a debate about whether you should write content for Google or for people....
by Helen Moloney | Wed 21 Feb 2018 | Blogging, Content, Google, SEO
Whatever business you are in whether it is product or service based, you can enhance your online conversions or sales by paying more attention to optimising for long tail keywords. In this blog I will explain why it is important and how to do it. If you are in a...
by Jess Lawrence | Mon 19 Feb 2018 | Social Media
We are not going to fib we have always liked the Facebook Ads Manager feature as it has always been a useful, cost-effective tool for businesses. With more users purchasing products and finding out more about services on mobile phones, it is becoming more and more...
by Jonny Hodgson | Thu 15 Feb 2018 | Google, News
Google has recently launched a new ‘people also search for’ feature which is now available on most desktops and some mobile devices. This feature has been tested by Google since 2017 and shares similarities with the ‘people also ask’ feature, the difference being that...
by Darren Moloney | Mon 12 Feb 2018 | Google, Technical & Geeky, Usability
If you’re a fan of Google’s Lighthouse Chrome extension for help with web development, then you may like to know that Google has added an SEO Audit to their tool. Google announced, via their blog, that you can now carry out a basic SEO Health-Check in Chrome DevTools...
by Jess Lawrence | Fri 2 Feb 2018 | Blogging, Content, Websites
Did you know that 63% of customers would buy from a company they find authentic instead of a competitor? Cohn & Wolf’s study The Age of Authenticity found a direct connection between sales and the tone of voice of brands. Your website is the first impression you...
