by Darren Moloney | Mon 7 Jan 2019 | Online Trends, Social Media, Video Marketing, Web Marketing
2019 is now here so it’s timely to bring up the likely online trends in digital marketing for this year: Chatbots It’s the one feature most (small) business owners seem loathe to install on their site but it’s something they have probably used themselves on other...
by Darren Moloney | Sat 5 May 2018 | SEO
Having provided SEO services since 2001 I’ve been in the thick of optimising websites, large and small, for many years. Even after all this time I am still surprised by the lack of understanding by many business owners, to even take some baby steps and learn a little...
by Darren Moloney | Mon 12 Feb 2018 | Google, Technical & Geeky, Usability
If you’re a fan of Google’s Lighthouse Chrome extension for help with web development, then you may like to know that Google has added an SEO Audit to their tool. Google announced, via their blog, that you can now carry out a basic SEO Health-Check in Chrome DevTools...
by Darren Moloney | Sat 12 Aug 2017 | Content, Marketing Strategy, Web Marketing
I’ve been in business providing web marketing services for over 17 years and have spent many hours at business networking events, where most folk stand up and tell other people in the room just how great they are and why you should buy from them. This is the same...
by Darren Moloney | Fri 26 May 2017 | Uncategorized
I recently read a post from John Doherty, a man I generally respect, that had me spluttering. To be entirely fair, 90% of what he said was entirely correct and great advice. But the one place where he either explained himself badly or made a rookie mistake, was the...
by Darren Moloney | Tue 23 May 2017 | SEO
Shortly after returning from my own trip to BrightonSEO, a discussion arose on Facebook about the value of such conferences. The central question asked is whether a well-informed professional can (or even should) be able to learn much from the presentations? ...
by Darren Moloney | Fri 19 May 2017 | Blogging
Blogging is not for traffic I think the most widespread myth or misconception in SEO today isn’t a technical one. It’s the mindless default action of instantly thinking that the easy way to gain links or traffic is to add a blog. Let’s make this really clear:...
by Darren Moloney | Thu 6 Apr 2017 | Web Marketing
This is an exceptionally tricky post to write. So many of the elements and factors that go into the equation are situational, contextual, and conditional. I’m not going to be giving any hard and fast numbers here. Instead, I’m going to share with you the things I...
by Darren Moloney | Mon 27 Mar 2017 | Web Marketing
We constantly hear how Google is getting ever-smarter, better at eliminating spam, etc. We also still hear the old mantra that we can “just make a good site and Google will rank it”. If these things are true, do we really still need specialists in search marketing?...
by Darren Moloney | Sun 5 Mar 2017 | Featured Interview, News, Web Marketing
Tell us a bit about yourself? I understand you, your wife and dog have just moved to Colorado, how’s that working out for you all? Darren, thanks for having me! I am indeed a Denver, Colorado based entrepreneur and growth marketing/SEO consultant. We just moved here...
by Darren Moloney | Mon 23 Jan 2017 | SEO
In the game of SEO it’s always important to stay ahead of your competitors. And as a Digital Agency and SEO specialists this is something we do on a daily basis. With a number of developments, changes, and Google updates over the last 12 months some will continue to...
by Darren Moloney | Mon 7 Nov 2016 | Google, HTTPS, Technical & Geeky, Websites
It shouldn’t come as a shock that Google, other browsers, and users in general want the web to be more secure. Therefore, the time is now upon us to get websites moved from HTTP to a more secure version that is HTTPS. As the latest in a long list in ranking factors,...
by Darren Moloney | Fri 29 Jul 2016 | Adwords, Google, PPC, Web Marketing
Anyone worth their salt with Google Adwords has been waiting with bated breath for the upcoming Expanded Text Ads and associated updates announced at Google Performance Summit 2016 back in May, and now they’re upon us! Made available this week, it allows Adwords...
by Darren Moloney | Wed 29 Jun 2016 | Google, News
Some of you might not know that Google+, the search giant’s copycat attempt at offering a social media platform, turned 5 recently. According to one of Google’s engineers, Ivan Yudhi, G+’ birthday is stated as being on June 2011 on Wikipedia. See his post here:...
by Darren Moloney | Wed 25 May 2016 | Google, News, Technical & Geeky
If you track what is going on in the SEO industry, you may have heard of RankBrain and wondered what all the recent fuss has been about in the past few weeks. Or maybe not… especially if you leave SEO to the experts. But, the time has come now for you to start...
by Darren Moloney | Thu 24 Mar 2016 | Adwords, Google, PPC, SEO
Last month Google decided to call it a day on sidebar advertising for its paid search product, known as Adwords, leaving only a top 4 Ad Pack with a few other paid ads under the organic SERP results. It came as no surprise to us that they did this, but rather than...
by Darren Moloney | Tue 2 Feb 2016 | Google, HTTPS, SEO
Is there now no excuse to not move your website to HTTPS? I’ve peridocally advised clients it would be a good idea to move their HTTP websites to HTTPS versions over the years, mostly for their peace of mind and that it would become a de-facto standard online....
by Darren Moloney | Thu 10 Dec 2015 | Google, SEO
Optimising websites for better rankings is no longer just a case of shoehorning in your keywords into your page content and praying to the Google gods that it will work for you. Suffice to say if your copy isn’t optimised at all or really badly targeted and you add in...
by Darren Moloney | Mon 14 Sep 2015 | SEO, Web Marketing
Any serious SEO worth his or her salt knows that keyword phrases are still an essential part of everyday SEO, even if some say that keywords for use in SEO are dying (and in my opinion this just isn’t true at this moment). So stop listening to the naysayers of SEO,...
by Darren Moloney | Fri 31 Jul 2015 | SEO, Technical & Geeky, Training
As the internet evolves into the Semantic Web, it may have not escaped your notice that Schema Mark-up data is increasingly being used by search engines in their results pages to display what is known as “Rich Snippets”. This is already significantly affecting search...
