Corporate blogging to connect with YOUR customers
Business Blogs are becoming more and more popular as blogging provides a less formal and more personal communication channel to make contact, share information and engage with your audience. They can also bring visitors to your website from the search engines if used to target keywords searches.
Setting up and using a blog is relatively straightforward, cost effective and gives you complete flexibility in when and how you communicate with your existing and potential customers and as such should be included within your online marketing strategy.
The main benefits of our Business Blogging services:
- Raise brand awareness & promote your services to a wider audience
- Establish yourself as an expert in your field through sharing information and ideas
- Speak to your customers in a less formal way than your other communication channels
- Increase your Search Engine Rankings & traffic
Whilst the benefits to your business of blogging are obvious, for many small businesses the challenge is finding the time to get it right. There are a number of pitfalls that many businesses fall foul of simply by not having the time for proper research, planning and implementation of their blog posts.
A few pitfalls of badly managed business blogging:
- Lack of strategy – without direction and planning your blogging won’t give you the benefits you want
- Technology not used fully – blogging software is designed to help you maximise the impact of your posts but only if you set it up correctly in the first place.
- Poorly written, un-engaging content – with so much competition on the web your content has to give your blog readers a reason to keep coming back.
- Too much hard sell – readers don’t want to feel they are being sold to – the best blogs inform and engage on a consistent basis
Our dedicated and professional business blogging services can help you to plan and implement a blogging strategy that will really make a difference to your business – from setting up your blog, pulling together a unique blogging strategy to writing engaging and uniquely informative blog content fully optimised for search engines.
Contact us today to find out about the range of blogging services we offer to all kinds of business.