Dedicated SEO Marketing
Tailored SEO ranking solutions for all budgets
Many businesses still believe that by simply investing in a website (without SEO services being implemented) will ensure they get the increase in sales they are looking. For a lucky few this may happen but for many site owners the expected upturn in business from their non optimised website is not immediately apparent.
We regularly hear businesses say the following about their website:
"a waste of money..."
"there because I had to be seen to have one..."
"I can’t find it in the search engines..."
"I'm getting lots of traffic but no one is buying or even calling..."
"its down on the 100th results page on Yahoo/Google/MSN..."
Unfortunately with the ever increasing competition online it isn’t as simple as getting a website built and hoping for the best.
Search engines are the main way for people to find information on products and services online and getting your website listed on Google is as important as ever.
Regardless of how much you spend on your website it won’t make a difference to your business unless potential customers can find it when they search for your products or services. This is where Search Engine Optimisation or SEO comes in.
What is SEO?
SEO is the process of increasing the deemed importance of a website with search engines such as Google so that it ranks the website higher than its competitors for a particular search word or phrase.There are two common elements to optimising a website for the search engines, on-page and off-page optimisation
On-page factors consist of the visible elements and web code that form a website. By adapting these in line with best practice techniques, you can influence how search engines bots regard your site when they pay a visit to crawl your content and links.
The content included on website pages is also important in how the site is seen by search engines. The content must be relevant, well written for the audience and include targeted keywords (and variations of) which match searches carried out by a search engines users.
Off-page optimisation (aka link-building) is just as important as the on-page optimisation and involves the building of quality, relevant incoming links from a variety of sources to the website. Search engines interpret links as ‘votes’ for the site and they take this into account together with the content on the site to deciding rankings.
A well constructed SEO campaign can ensure that your website ranks highly on the search engines, brings targeted traffic that converts into increased sales and raises your brand profile.
Our SEO Services
All Things Web offer a full range of best practice SEO services that can be tailored to meet your exact marketing requirements in a bespoke SEO Strategy. This service starts with a detailed SEO Audit of your website and then includes full implementation of the recommendations provided.
Alternatively, we offer a number of fixed SEO programs that cater for a range of budgets to meet the needs of your business whether you are just starting out or already have an established online presence.
All of our SEO programs include the following elements:
- Structural Web Optimisation Review of your website
- Keyword Research & Analysis
- Optimisation of website content and internal link structure
- Reviewing & writing correctly targeted Meta data
- Implementation of SEO changes
- Link Building
- Regular reporting on rankings and results acheived
- Unique Doorstep Service - closely working with you or your team
Contact us today to find out more about our SEO marketing programs or obtain a bespoke SEO Strategy for your business.