PPC Advertising
Campaign Management Services
Pay Per Click (PPC) advertising campaigns are a quick and cost effective way to bring targeted traffic to your organisation's commercial website using the paid search results.
You only pay for the clickthroughs to your website – which means you only pay when your advertising WORKS by sending visitors to your website.
All major search engines offer PPC Advertising to website owners allowing them to quickly reach a highly targeted audience and bring in traffic that converts to new leads and sales.
The market leading Pay Per Click system is Google Adwords which gives websites an enhanced level of visibility and traffic from the Google Search Result pages.
Benefits of Google Adwords Marketing
Marketing your website through Google Adwords allows you to:
- Quickly reach potential customers when they are searching for your products and services online
- Bring targeted visitors directly to your website, even straight to a specific page!
- Test and measure your advertising results and make changes quickly to maximise conversion rates
- Easily manage costs, you only pay when people click on your ad
Pitfalls of Google Advertising
Poorly managed PPC campaigns can result in:
- Bidding wars between website owners that make costs prohibitive
- Low click-through rates due to poorly written Ads
- Wasting budget on non targeted traffic by using keywords that are too generic
- Poor landing pages that do not work to convert visitors into buyers!
- Time spent managing your campaign instead of running your business
Our PPC Management Solution
Our structured and proven PPC Management Service ensures you get the most out of your Google Ad campaign and includes the following:
- Pay Per Click Keyword Research – to identify which keywords and phrases will provide you with the maximum return on your investment
- Account Organization – organizing the structure of the pay per click account into AD Groups or “groupings” based on the relevancy and similarities of the researched keywords
- Writing highly attractive Ad content – to ensure that they keywords are used effectively within the Ads content along with appropriate calls to action
- Landing Page Review – our PPC specialists will review existing website landing pages to maximise opportunities for further sales
- Budgeting – with our experience of running PPC campaigns of varying sizes and within different industries we can give advice on realistic advertising budgets
- Campaign review and amendment – once the campaign is running we review it each month make amendments as required to maximise your available budget
- Reporting – we provide our clients with monthly reports detailing the performance of the campaign & making recommendations for the following month
Our PPC Campaign Set Up starts from as little as £300 + VAT and monthly campaign management fees begin at £150 + VAT per month.
Contact us today to get your Google Ad Campaign working for you!
Alternatively, let our PPC experts give you the tools you need to set up and run your own campaigns through our Google Adwords Training Program
