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Search engines such as Google are becoming increasingly sophisticated in detecting websites using spamming methods to gain higher rankings in their listings. The article below lists known SEO spamming techniques you should avoid:
Keyword stuffing in meta-data tags
Hidden text on the page
Over the top cross linking between websites to enhance a site's popularity
Web Page Redirects - used to redirect a user to a page that the search engine never see's, usually crafty redirects of no benefit to the site's user
Use of competitors names, services or products
Duplicated content from other websites
Link farms
Automated software to control SEO submission of website
Doorway pages designed primarily for search engines
Using mis-spellings of well known websites
Spamming search engines is a risky business and the above demonstrates just some of the techniques you should avoid when applying SEO techniques to your website.
Lots or people in the SEO industry define these processes and others as Black Hat SEO processes. You can call it what you like, I prefer to consider it spam.
It pays to be aware of SEO spamming techniques so that you are sure you are not inadvertently attempting to cheat the search engines.
If you are not sure then it pays to have a professional SEO consultant onboard to ensure you are not carrying out SEO processes that may have a detrimental effect on your website.
Call me today on 01793 729326 and talk to me about ethical search engine optimisation for your website.
All Things Web, 50 Sams Lane, Blunsdon, Wiltshire, SN26 7AZ