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Structuring a SEO Strategy for your Business

Our Structured SEO Process brings you results

Many people still believe that getting your website ranked by the Search Engines is a complicated and secretive dark art delivered more by smoke and mirrors than a logical and straight forward process.

Unfortunately, many less scrupulous SEO companies continue to perpetuate this myth, keep their clients in the dark and try to hide the fact that information about most of what they do can be found on line for free.

At All Things Web we don’t hide this fact from our clients in fact we want them to know and understand what we do as we believe it makes a much better working relationship. Our regular Reporting & Communication with our clients makes sure that they always feel comfortable with how things are going.

Our clients understand that they could probably do some of the work themselves (and in some cases they do) but what we give them is time. Rather than spending lots of time sorting out their web marketing they can focus on running their business.

3 Stage Structured Process

After many years of improving the rankings of websites on search engines we have developed a straightforward 3 stage process that we know delivers success. The process centres around 3 stages Audit, Implementation, Test and Measure.

Audit – at the start of any client relationship we complete an initial audit of their website & market so that we can develop a web marketing strategy to meet their objectives.

The results of the audit also act as a benchmark for the campaign against which success can be measured giving full accountability for the results achieved.

Implementation – this second phase of the SEO campaign begins once the web marketing strategy has been agreed with the client. The web marketing activity takes place during this phase whether fully outsourced to us or in conjunction with the client. We use project management software Basecamp to help manage the activity across all parties.

Test & Measure – during and after the implementation of the web marketing activity (whether by the client or ourselves) the results are measured and tested to enable changes to be made to the overall strategy as required. The results are fully communicated to the clients via our regular communication plan.

Regular Communication Plan

At All Things Web we believe in regular proactive communication with our clients covering the work being undertaken and progress on the campaign. As part of the Web Marketing Strategy we agree a communication plan with our clients to meet their needs and what’s more we stick to it.

The tailored communication plan includes:

 

Guaranteed Results / Pay for Results

As competition in the SEO market increases we seem to be asked more and more to provide Guaranteed Ranking Results or Pay for Performance SEO - usually because it’s being offered by a competitor trying to win the business.

When asked if we can guarantee a particular result or timeframe to achieve a specific listing, or if we would work for free until the results are achieved the answer is always "Regrettably, no".

This doesn’t mean that we don’t believe we can deliver results as we have large numbers of customers both current and historic for whom we have delivered 1 st Page and No 1 listings. The reason we say no is that NO ONE can actually Guarantee a ranking result.

Google themselves say in their guidelines “No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google.”

Many of the Guaranteed results schemes being offered have hidden clauses, only guarantee rankings for obscure keyword phrases that no one actually uses, are difficult to measure or tie you in to lengthy contract and are typically offered by newer companies without a portfolio of results. If you are tempted remember to read the small print carefully and ask questions before committing yourself.

Building Long Term Client Relationships

At All Things Web we look to build long term relationships with our clients and feel the best way to do this is to be honest with our clients and make sure they have realistic expectations about the results they will achieve and the timeframes it will take. We only provide white hat SEO and feel that guarantees can lead to black hat techniques simply to get results (& payment) which are not in the longer term interest of the client.

So we won’t guarantee a particular ranking but we will commit to the following :

Want to build a relationship with a straight talking, reliable web marketing company that provides customer service lacking by many of it’s competitors then please call us today on 0117 372 6655.