Google Adwords - Marketing Services

PPC Search Engine Advertising - Adwords Marketing Services

Pay Per Click (PPC) campaigns with Adwords is one of the most cost effective ways to bring in traffic to your website.

You only pay for the clickthroughs to your website - and that means you only pay when your advertising WORKS.

All major search engines offer PPC Advertising to website owners allowing website business owners to quickly reach a HIGHLY targeted audience and bring in traffic that converts to new leads and sales.

Benefits of Google Adwords Marketing

Marketing your website on Google Adwords can allow you to:

Quickly reach people when they are looking for information about your services online
Send targeted visitors directly to your website, even straight to a specific page!
Easily control costs, you only pay when people click on your ad

Pitfalls of Google Ads

Bidding wars between website owners can make costs prohibitive
Poorly worded ads can result in a low level of click-throughs
Too generic keywords can result in non targeted traffic to your site wasting your monthly budget
Time spent managing your campaign

Our Solution

Professional managed Google Ads campaigns can help in refining your ads to get the highest amounts of focused web traffic and at the same time keeping your bids low to make the most of your PPC Advertising budget.

How does Google PPC Advertising work?

Pay Per Click advertising generally works by allowing businesses to bid on nominated keywords in a bidding process. Google deliberately keeps it bidding process open so you know how much to bid if you wish your advert to be shown at the number 1 spot.

In general you set your monthly budget by specifying a daily amount each day to be billed against your account. So if you chose to spend £10 per day your total for Google advertising at the end of the month would be around £300-00 (plus VAT)

Where are Google Ads?

In the illustration below you will see where Google ads can be found on a standard Google results page. On the left at the top of the page with the blue background and in the right hand column on the page you will see Google's sponsored links.

When using Google Adwords this is where your ads will be shown when a searcher uses keywords applicable to your online campaign.

Google Ads - their position on Google results pages

2 other important factors with Google Ads

The higher you set your daily budget the more times your Google Ad is shown.

Google Ads that generate more click throughs to a website (CTR's - clickthrough rates) than higher placed ads can also be positioned higher by Google, so allowing lower bid amounts to compete.

It is important when doing this that Google Ads are compelling and UNIQUE enough to generate high click through rates. The minimum CTR is 0.5% on Google's search results pages.

Google Ads is one of the best ways to direct focused traffic to your website whilst waiting for a search engine to index your website (as this can take many weeks after your optimization efforts)

"2 hours of your help amended my Google Ads campaign for my business on a professional basis. I'm seeing high levels of targeted traffic thats converting into a siginificant return now which wasn't happening before your assistance."

All Things Web can set up & manage Google Ads for YOUR business

Let All Things Web set up, run and manage a large number of clients Google Ads at competitive rates for you.

Online PPC campaign management fees for running your Google Ads start from £230 plus VAT per month - compare that to the thousands charged by some others.

This service allows clients to focus on other areas of their business.

Call today on 01793 729326 to set up your Google Ads campaign today.

All Things Web, 50 Sams Lane, Blunsdon, Wiltshire, SN26 7AZ