Category Archives: Web Marketing

Keyword Research – the not-so-definitive Back to School Tools Guide!

KeywordsAny serious SEO worth his or her salt knows that keyword phrases are still an essential part of everyday SEO, even if some say that keywords for use in SEO are dying (and in my opinion this just isn’t true at this moment).

So stop listening to the naysayers of SEO, researching the phrases, and their intent from a user’s perspective, is still an important SEO task.

In the past when I was asked what the best tools for researching your keywords are, I’d reply your brain, Excel and a brainstorming session.

But in 2015 we’re pretty spoilt for choice with keyword research tools so I thought I’d give a brief list of some of my favourite tools. They’ll allow you to hunt down those all-so-useful phrases we should look to target in our website copy to help ensure searchers find our sites on search engines.

Please note I’d recommend you use these tools to help you use natural language when writing for web pages. Back in the good old days you might have got away with just repeating a keyword phrase across a page in a bid to get it to rank, but I would strongly recommend you now use these tools to look for keywords and their variations. Keyword spamming your pages is certainly not recommended these days!

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A Lesson in Content Creation and Generation for Your Web Marketing

Great ContentDo you understand the importance of generating new, relevant and interesting content as part of your web marketing?

In 2011 Google introduced their Panda algorithm update which meant that creating quality content became more important than ever. What this algorithm did is focus on content rich websites and ranks your website in a better position in their results based on authoritative content.

Authoritative content is any content that you produce or share that can be defined as reliable and from a trustworthy source. As experts in your field your will be able to produce authoritative content as you can provide true and reliable expertise but you should always aim to back up any information with evidence from corroborative sources.

Producing quality content isn’t just important to help improve your website’s ranking, it is also a fantastic way to demonstrate your company’s expertise and knowledge. As well as this, content generation is also a great way to spread your brand image and build brand awareness.

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Back to School at the All Things Web® Digital Marketing Academy

The summer holidays have drawn to a close and the kids are going back to school, a year of learning is ahead of them. But it may not just be children that can benefit from going back to school.

At All Things Web® we know that not every business has the internal knowledge to manage their own digital marketing and as such need some help from a company like ours.

The help could come in the form of outsourcing or consultancy, but these aren’t always an affordable option. Training can therefore be an ideal cost effective solution as it allows you to develop your knowledge in house at the same time as developing the skills of your team.

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How to Run a Successful Social Media Competition

Contest, Social Media, KeyboardQuizzes, contests, and sweepstakes are certainly nothing new in the world of marketing. But thanks to the web, and particularly social media, they have taken on a life of their own.

With more than 74% of all online adults using social media, online competitions are a fantastic resource for drumming up enthusiasm for your business.

Thinking up a concept and uploading it as your latest company status will by no means register with the right people, encourage engagement, or promote your business. Understanding how to effectively run an online competition is key and should be a part of every social media marketer’s toolkit. Find out how you can run a successful social media campaign here:

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How Should You Respond to Negative Feedback Online?

Negative, Feedback, Review, RevenueSocial media is by no means a one way conversation but a great tool for building relationships with your customers. However, you can’t keep everyone happy all the time and the likely result will see your business subjected to negativity.

The accessibility and ease of the internet means that critics are able to voice their opinions even more. And whether or not negative feedback is deserved, it can hurt when someone doesn’t appreciate your business. Nevertheless, so many fail their customer service and damage their reputation by lashing out rather than controlling the situation and responding appropriately.

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Why SME’s should consider Retargeting Ads as part of the overall Marketing Mix

A recent marketing survey highlighted that 74% of marketers see an uplift in their search campaigns when adding retargeting of ads into the mix. For many SME’s however, retargeting isn’t something they are either aware of or even considered when looking at their online marketing.

In this brief overview we explain what retargeting it, the benefits to SME businesses as part of their marketing strategy and provide a few pointers on things to consider to help create re-targeting ad campaigns that work.

What is retargeting?

Ad retargeting enables a business to selectively advertise online to people who have already visited their website with a message specifically tailored to the type of interest they have shown.

It enables them to keep their brand top of mind long after the visitor has left the website as well as encourage them to re-visit, when they are more likely to make a purchase or enquiry.

Research shows that re-targeting is fast becoming a popular element within the marketing mix, particularly across platforms, and giving similar results to email marketing when utilised as part of an overall marketing campaign.

Ad Retargeting

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Top 5 Functionality Tools to Use on Facebook

Top 5 Facebook Features You Should Be Using Did you know that 92% of marketers take advantage of Facebook advertising? And it’s certainly not going to change any time soon.

The best way to reach your Facebook audience and be seen on people’s news feed it to tap into the power of Facebook advertising. In fact Facebook recently revealed that 2 million small to medium sized businesses currently advertise on Facebook. But the real question is whether you are harnessing Facebook’s functionality tools and making the most of their latest features?

Take a look below and discover some of our favourite functionality tools available on Facebook:

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10 of the most Original, Creative 404 Pages you’ll ever see

Before we start to show you the best and most creative 404 Error Pages we can find, first let’s explain what a 404 error is:

When a visitor reaches your site via a link from another site but finds that the page no longer exists then they should be directed to a custom 404 page that explains the page cannot be found, you can then offer them to look at other sections on your site to keep them engaged as a visitor.

Improving your site can help ensure a quality experience, rather than leading to user frustration, so if you don’t have a 404 page as inspired as the examples below yet then we recommend you go get one! Continue reading

Google: Make your Contact/Enquiry Forms Easier for Mobile Phone Users

As you probably know Google is pushing webmasters to significantly improve their websites mobile experience, and now they are requesting that your online forms are made easier to fill out for someone on their mobile phone.

According to the firm it is apparent that many website owners have been marking up their site forms for auto-completion by way of Google’s “autocomplete” feature included in  their Chrome browser.

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Google instructs: Get your site ready for mobile by 21st April 2015

Google have announced their campaign to get website owners and webmasters ready to update their websites for changes in mobile friendly ranking factors, with a deadline set by the firm of the 21st April 2015.

As of this date Google has advised they will be expanding their use of “mobile-friendliness” as a ranking signal, and that it will affect all mobile searches worldwide. There is expected to be a significant impact in Google’s search results so we are advising below what web site owners can do to ensure they are ready in plenty of time.

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