Audit – SEO audit is a report that benchmarks your website in terms of its optimisation against current best practices and your competitors and helps devise a future strategy.
Alt Tag – a tag that is used to describe the content of an image to someone who uses a screen reader – it also helps optimise images to be found in Google Image search.
Anchor Text – this is the text used to link through to from one piece of online content to another. Using keywords in your anchor text used to be an effective way of pushing a keyphrase on a website. It is less effective now, especially if you over do it.
To successfully market any business no matter what its size, industry, or the market in which it operates there needs be a marketing strategy and plan to work to. Without this a business will invest considerable time and money in marketing campaigns that don’t work.
Marketing activity without a clear direction and strategy not only results in a poor or no return on investment but crucially can waste considerable time and resources dealing with the wrong type of leads.
Marketing plans come in a wide range of shapes and sizes from simple two page headline documents to full blown multi-channel epics, but to ensure their success there are four cornerstones that need to be considered across them all.
Everybody wants to get the best out of their company or business website. You want to drive as much traffic as possible and increase your conversion rates through selling more products or gaining more new service based clients. What we want to do in this blog is show you in very simple terms the importance of optimising your landing pages for better conversion rates and how you can do this with split testing. Not only will you increase the effectiveness of that page but you can make very significant improvements to your bottom line. Let’s start with the basics:
Any serious SEO worth his or her salt knows that keyword phrases are still an essential part of everyday SEO, even if some say that keywords for use in SEO are dying (and in my opinion this just isn’t true at this moment).
So stop listening to the naysayers of SEO, researching the phrases, and their intent from a user’s perspective, is still an important SEO task.
In the past when I was asked what the best tools for researching your keywords are, I’d reply your brain, Excel and a brainstorming session.
But in 2015 we’re pretty spoilt for choice with keyword research tools so I thought I’d give a brief list of some of my favourite tools. They’ll allow you to hunt down those all-so-useful phrases we should look to target in our website copy to help ensure searchers find our sites on search engines.
Please note I’d recommend you use these tools to help you use natural language when writing for web pages. Back in the good old days you might have got away with just repeating a keyword phrase across a page in a bid to get it to rank, but I would strongly recommend you now use these tools to look for keywords and their variations. Keyword spamming your pages is certainly not recommended these days!
Do you understand the importance of generating new, relevant and interesting content as part of your web marketing?
In 2011 Google introduced their Panda algorithm update which meant that creating quality content became more important than ever. What this algorithm did is focus on content rich websites and ranks your website in a better position in their results based on authoritative content.
Authoritative content is any content that you produce or share that can be defined as reliable and from a trustworthy source. As experts in your field your will be able to produce authoritative content as you can provide true and reliable expertise but you should always aim to back up any information with evidence from corroborative sources.
Producing quality content isn’t just important to help improve your website’s ranking, it is also a fantastic way to demonstrate your company’s expertise and knowledge. As well as this, content generation is also a great way to spread your brand image and build brand awareness.
The summer holidays have drawn to a close and the kids are going back to school, a year of learning is ahead of them. But it may not just be children that can benefit from going back to school.
At All Things Web® we know that not every business has the internal knowledge to manage their own digital marketing and as such need some help from a company like ours.
The help could come in the form of outsourcing or consultancy, but these aren’t always an affordable option. Training can therefore be an ideal cost effective solution as it allows you to develop your knowledge in house at the same time as developing the skills of your team.
Quizzes, contests, and sweepstakes are certainly nothing new in the world of marketing. But thanks to the web, and particularly social media, they have taken on a life of their own.
With more than 74% of all online adults using social media, online competitions are a fantastic resource for drumming up enthusiasm for your business.
Thinking up a concept and uploading it as your latest company status will by no means register with the right people, encourage engagement, or promote your business. Understanding how to effectively run an online competition is key and should be a part of every social media marketer’s toolkit. Find out how you can run a successful social media campaign here:
Social media is by no means a one way conversation but a great tool for building relationships with your customers. However, you can’t keep everyone happy all the time and the likely result will see your business subjected to negativity.
The accessibility and ease of the internet means that critics are able to voice their opinions even more. And whether or not negative feedback is deserved, it can hurt when someone doesn’t appreciate your business. Nevertheless, so many fail their customer service and damage their reputation by lashing out rather than controlling the situation and responding appropriately.
A recent marketing survey highlighted that 74% of marketers see an uplift in their search campaigns when adding retargeting of ads into the mix. For many SME’s however, retargeting isn’t something they are either aware of or even considered when looking at their online marketing.
In this brief overview we explain what retargeting it, the benefits to SME businesses as part of their marketing strategy and provide a few pointers on things to consider to help create re-targeting ad campaigns that work.
What is retargeting?
Ad retargeting enables a business to selectively advertise online to people who have already visited their website with a message specifically tailored to the type of interest they have shown.
It enables them to keep their brand top of mind long after the visitor has left the website as well as encourage them to re-visit, when they are more likely to make a purchase or enquiry.
Research shows that re-targeting is fast becoming a popular element within the marketing mix, particularly across platforms, and giving similar results to email marketing when utilised as part of an overall marketing campaign.
Did you know that 92% of marketers take advantage of Facebook advertising? And it’s certainly not going to change any time soon.
The best way to reach your Facebook audience and be seen on people’s news feed it to tap into the power of Facebook advertising. In fact Facebook recently revealed that 2 million small to medium sized businesses currently advertise on Facebook. But the real question is whether you are harnessing Facebook’s functionality tools and making the most of their latest features?
Take a look below and discover some of our favourite functionality tools available on Facebook: