Category Archives: SEO

Why Measuring Keyword Density in your Copy is a Disaster Waiting to Happen

Keyword DensityI’ve been writing, editing and optimising copy for client’s websites for 15 years now and I’m still surprised by how many people ask me “what’s the special sauce for reaching the right keyword density?”

If you search Google for “keyword density” you’ll find plenty of results on the magic formula – this tends to lead people to that if Google is presenting these kinds of results in the SERPS, with the Panda algorithm in effect, then it must still be working.

Back this up with certain websites still managing to rank for their targeted keyword phrases whilst their copy looks extremely repetitive, and like it has been rinsed through keyword spinning software then it’s difficult for some folk to let go of the keyword density concept.

Oddly Google has never applied for any patents to cover Keyword Density (KWD) in its algorithms so this is a strong signal that KWD is something that they do not believe should be used as a yardstick.

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Google: Make your Contact/Enquiry Forms Easier for Mobile Phone Users

As you probably know Google is pushing webmasters to significantly improve their websites mobile experience, and now they are requesting that your online forms are made easier to fill out for someone on their mobile phone.

According to the firm it is apparent that many website owners have been marking up their site forms for auto-completion by way of Google’s “autocomplete” feature included in  their Chrome browser.

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Google instructs: Get your site ready for mobile by 21st April 2015

Google have announced their campaign to get website owners and webmasters ready to update their websites for changes in mobile friendly ranking factors, with a deadline set by the firm of the 21st April 2015.

As of this date Google has advised they will be expanding their use of “mobile-friendliness” as a ranking signal, and that it will affect all mobile searches worldwide. There is expected to be a significant impact in Google’s search results so we are advising below what web site owners can do to ensure they are ready in plenty of time.

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5 New Year Resolutions for Web Marketing

new year counter clock turning to 2015

It’s that time of year again where we reflect on the year gone by, and then we resolve to join a gym, eat healthier, greater work/life balance etc. Well it’s no different for the online marketing of your business, it’s important to plan for the year to come.  Every business will have a different set of resolutions depending on size and where they are in terms of strategy and web marketing efficiency.

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What 7 Years as a Soaring Instructor Taught me about Web Marketing

Some of you may know that I am a keen glider pilot and have spent many highly satisfying hours soaring gliders across the skies of England, Scotland and California.

In my pre All Things Web time I worked as a professional gliding instructor teaching the gliding basics to ab-initio and student glider pilots, carrying out “Top Gun” aerobatic rides as well as instructing on more advanced cross-country flights in mountainous areas.

I’ve been told that I always have a gliding “war story” or two up my sleeve so I thought it would be interesting to think about what soaring taught me and how I have used those experiences in my current day job – helping clients with their web marketing and SEO activities.

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Penguin 3 – What does it mean for me?

angry penguinGoogle have now finished the latest updates to their Penguin algorithm (Friday night) – The Penguin 3 is released! Perhaps 1% of UK searches may be affected by this update and the reshuffling in the SERPS may not be fully apparent yet – the roll out may take a few weeks.

Penguin algorithm basically deals with the back link profiles to websites – this is the links you have pointing into your site. The idea behind this algorithm was to penalise or demote sites with very poor quality or spammy links. These types of links had often been acquired by dubious web marketers back in the days when quantity of links had a bearing on rankings rather than the quality.

Good news for those of you who may have been hit by previous Penguin updates and you set about cleaning up your link profiles by removing dodgy links and disavowing ones you could not remove. The fruits of these labours should now have the desired effect. If you only disavowed in the last 3 weeks then sadly this will not be picked up by Penguin 3.

You can read more about this here.

3 Things to Think About When Buying Domains

Offered an Exact Match Domain for Sale - what should you do?





A number of All Things Web clients have recently been approached by companies offering them domain names available to buy for a somewhat hefty fee. In most of these cases when we have investigated the domains on offer to assess their true value we have found them to be worthless in terms of the benefits they would bring to the client from a search point of view.

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Google Authorship is no more

Google announced at the start of September they will be dropping Google Authorship altogether (after removing Authorship Photos from search results in June).

Interestingly – around a year and a half ago – Google announced that “Authorship” would become rather important  – in fact their CEO even suggested in the future that you might end up “irrelevant” i.e a bit of a nobody if you didn’t tie up your Google+ author profile with your published blog posts.

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5 SEO Myths you shouldn’t believe

Kiss Me - SEO MythsI regularly hear from businesses and other marketing professionals about what will improve the visibility of their website positions with Google.  Some are true but unfortunately many are SEO myths, bandied around for so long they have become true urban legends.

I have therefore pulled together the 5 most common of these SEO Myths to set the record straight once and for all.

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10 Content Generation and Topic Ideas for Bloggers Block


Toni at All Things Web head in hands with bloggers block

Blogger Block Selfie!

Content, content and more content! This is what you are told by your web marketing company time and time again! Produce at least one blog a week with quality content! Create more pages!

“Yes, yes”, I hear you cry, “that is all very well but I’m stuck for things to write about!”

Well, yes I can sympathise with you – we all suffer from bloggers block at some time or other. It can be particularly difficult if you operate within a very niche market where it seems there are only a few topics that can be covered. Here are my top ten tips to get the creative juices flowing again:


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