Category Archives: News

Google+ & its 5th Birthday… but will it see its 6th??

Some of you might not know that Google+, the search giant’s copycat attempt at offering a social media platform, turned 5 recently. According to one of Google’s engineers, Ivan Yudhi, G+’ birthday is stated as being on June 2011 on Wikipedia. See his post here:

I’m not sure that many users will be celebrating its birthday, as let’s be honest it was only ever a half decent effort and never took hold in the social media space compared to the likes of Facebook and LinkedIn. Ivan mentioned Google+ is still heavily used by photographers due to its ability to allow folk to upload high res pictures (a great thing), but ask yourself when was the last time you used Google+?

It seems many outside of web marketing – and even a good few in our industry – just do not see the attraction of Google+ and likely leaving their G+ accounts to gather dust.

I wonder what Google+ will look like on its 6th birthday?

Is there a Storm in a Teacup over Google’s RankBrain Machine Learning Technology?

RankbrainIf you track what is going on in the SEO industry, you may have heard of RankBrain and wondered what all the recent fuss has been about in the past few weeks. Or maybe not… especially if you leave SEO to the experts.

But, the time has come now for you to start to get a grasp as to what the truth is with Google RankBrain.

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Google: Make your Contact/Enquiry Forms Easier for Mobile Phone Users

As you probably know Google is pushing webmasters to significantly improve their websites mobile experience, and now they are requesting that your online forms are made easier to fill out for someone on their mobile phone.

According to the firm it is apparent that many website owners have been marking up their site forms for auto-completion by way of Google’s “autocomplete” feature included in  their Chrome browser.

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Google instructs: Get your site ready for mobile by 21st April 2015

Google have announced their campaign to get website owners and webmasters ready to update their websites for changes in mobile friendly ranking factors, with a deadline set by the firm of the 21st April 2015.

As of this date Google has advised they will be expanding their use of “mobile-friendliness” as a ranking signal, and that it will affect all mobile searches worldwide. There is expected to be a significant impact in Google’s search results so we are advising below what web site owners can do to ensure they are ready in plenty of time.

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Supporting Female Entrepreneurs Once Again

WOTB stand 2014Last week it was the third annual Festival of Female Entrepreneurs at the Colston Hall in Bristol and All Things Web® were there to support the day.

This years’ theme was ‘Reach Wider for Success’ aimed to encourage women to reach beyond their own skills to partners, suppliers and mentors on their journey to become successful business women.  The day featured some fantastic talks from an outstanding line up which included Fiona Stewart of Green Man Festival, Jessi Frey from Microsoft and Sue Tumelty, Founder and Executive Director of The HR Dept.

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Google Authorship is no more

Google announced at the start of September they will be dropping Google Authorship altogether (after removing Authorship Photos from search results in June).

Interestingly – around a year and a half ago – Google announced that “Authorship” would become rather important  – in fact their CEO even suggested in the future that you might end up “irrelevant” i.e a bit of a nobody if you didn’t tie up your Google+ author profile with your published blog posts.

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UX/SEO Interview with Alison Boyle of LA Marketing

Combining UX and SEO - Feature Interview with Alison Boyle

 

 

 

 

 

 

 

 

 

Every now and again we meet some fellow web design and marketing folk who really impress us – one such firm of marketing and web designers is LA Marketing, based just over the border in rural Dorset.

We’ve worked together on a few sideline projects and loved their understanding of the good, the bad and the ugly of SEO and their knowledge of UX – so much so we were thrilled when Alison Boyle, Co-Director agreed to be featured in our latest SEO interview!

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Helping Innovative Franchisors with Great SEO and Web Marketing

HR DeptThe HR Dept is a franchised outsourced professional HR services provider, and has been a client of All Things Web for the past eight years.  The company’s investment in its online presence over such an extended period has really paid off (it charts at number one in organic search and web searches deliver 20 – 30 new business leads per month), but it wanted to maintain control of its own website and domain name, despite its franchisor status, through the adoption of a centrally controlled approach to SEO.

It’s franchisees, or licensees, were being bombarded with cut price offers from rival SEO firms, and were confused as to the quality and integrity of these “experts”.  Engagement of any one by a licensee could have compromised the organic search status of the company as a whole.

The HR Dept approached All Things Web and asked the team to develop an offer which could be tailored to its licensees, and would enhance their searchability without compromising the central integrity of the SEO and web marketing work being conducted for the principal website.

All Thing Web’s small business entry level offer was ideal for The HR Dept’s licensees.

The offer allows licensees to understand what they should be considering and prioritising when optimising their web presence.  It consists of:

  • a monthly hour of phone or email support and advice
  • a monthly ranking report showing the business’ position in the search rankings using five keywords and tracking against a major competitor
  • a monthly analytics summary tracking the business’ performance against its goals
  • a monthly newsletter containing tips and expert advice
  • free guides on subjects including how to use social media for your business
  • access to a trusted and pre qualified supplier network able to give advice on complementary aspects of marketing including web design, photography and PR
  • and a discount on additional services from All Thing Web

The HR Dept has communicated the new package to licensees through email alerts, an article in the company’s internal newsletter, and during visits and business development updates, and so far, the response has been positive.

“Being able to offer our licensees a pre-qualified, tailored and appropriately scaled offer makes them less vulnerable to the charlatans in this particular sector of the marketplace.  More importantly, it allows us as the franchisor to preserve the integrity of our online presence and approach to SEO, while giving our licensees the freedom to make an additional investment in their business’s lead generation,” says The HR Dept’s General Manager, Tom Doherty.

“We expect a good take up of the package among our forward thinking licensees, and we’re confident that their investment will pay off in the same way that ours has.”

Further information

For more information about the HR Services provided by the HR Dept visit their website

To find out how All Things Web® could help to grow your Franchise and help support your individual franchisees build their local businesses online contact us on 01793 766040.

 

15 Things you Should Know About YouTube!

As All Things Web begins to optimise more and more YouTube channels and videos for our clients we thought it would be fun to list 15 interesting facts about the internet phenomenon that is YouTube. Next time you’re at a dinner party and want to look a 100% uber-geek then feel free to quote from our facts mentioned below!

    • Youtube was founded by 3 ex-Paypal employees (Steve Chen,  Jawed Karim and Chad Hurley) and the website went live in November 2005. By July 2006, whilst in “beta mode”, the site generated over 100 Million Video views per day and – on average – 65,000 new videos were uploaded. Not bad for a beta website!
    • Me at the Zoo was the first YouTube video uploaded to the site in April 2005, it currently has 13,674,906 views, 83,193 comments and 124,609 thumbs up. The video which only runs for 19 seconds features YouTube co-founder Jawed Karim visiting San Diego Zoo.

      • After its owner, Google, YouTube is the second largest search engine on the planet – it generates a far greater amount of traffic than Bing, Yahoo and Ask combined)
      • Tony Blair became the first political leader in the world to establish his own YouTube channel, he currently has *only* 732 subscribers on his “The Office of Tony Blair” channel  whilst in comparison Barack Obama has over 546,000 YouTube subscribers!

      • Whilst at PayPal Chad Hurley was responsible for designing the original Paypal logo!
      • In 2008 on April Fool’s Day Youtube redirected every video to Rick Astley’s “Never Going to Give you up” – thereby joining the world in the process of Rickrolling!

      • Khan Academy by choosing to host all 4015 videos it has created on YouTube has become one of the platform’s biggest publishers, with over 300 million total views and its mission? To provide a free, world class education to anyone anywhere.

      • Currently YouTube is blocked by China, Pakistan, Iran, Turkmenistan, Tajikstan, Sudan, Syria and the USA’s Department of Defence – source here: http://en.wikipedia.org/wiki/Censorship_of_YouTube
      • The most viewed user-generated YouTube video is “Charlie Bit My Finger” which was uploaded on the 22 May 2007. It has over 666 million views, 252,000 subscribers, almost 600,000 comments and nearly 1.2 million thumbs up!
      • The most viewed video, at this time, on Youtube is the PSY Gangnam Style Music Video with – wait for it! – 1,915,019,041 views (that’s almost 2 billion views!!!) and over 8 million likes. Phenomenal figures.
      • Google bought YouTube way back in 2006 for $1.65 billion (in stock) just 18 months after being set up – certainly makes you wonder how much YouTube would sell for now.
      • In April 2006 Sequoia Capital provided YouTube with $8 million in additional funding.
      • In 2010 Hurley stepped down from his position of CEO at YouTube to focus on other projects
      • Over 4 billion hours of video (over 450,000 years’ worth) are consumed over on YouTube every SINGLE month.
      • Its estimated that during 2007 YouTube used as much bandwidth as the entire Internet did during 2000, that’s an impressive statistic.

 

 

Finally this video with 25 million likes gave us one of the biggest  jump-out-of-your-seat frights on YouTube ever!
Take a (brave) look here: http://www.youtube.com/watch?v=bRV4d9LCawU

Enjoy!  :D

Our next post will feature details on how to do Search Engine Video Optimisation for YouTube so stay tuned!