Indeed a good question you might ask.
It has been called Google Webmaster Tools for roughly 10 years now (though in our office it was abbreviated to just “Dubya-T”) and to many outside the industry it seemed a tool for those geeky, bearded types who look after websites and like to “peek under the hood” a lot.
Google believes that by changing its name to Google Search Console it makes it more approachable and usable as tool to anyone who cares about their search marketing, not just those beardy webmasters.
With the mobile friendly google update deadline just passed (April 21st), we wrote about this here, online marketers are keeping an eye out to see if rankings and online presence are affected with this algorithm as it is rolled out. Search Engine Land have put out a preliminary list of the ‘winners and losers’ of the big players, although it is very early days. Google themselves have reported on the 21st April that there was a 4.7% upturn of websites complying with their mobile friendly rules – read what they say about it here.
So since everything seems to be about phones this spring, I thought a little round up of the latest news and gossip on smart phones would be topical.
Before we start to show you the best and most creative 404 Error Pages we can find, first let’s explain what a 404 error is:
When a visitor reaches your site via a link from another site but finds that the page no longer exists then they should be directed to a custom 404 page that explains the page cannot be found, you can then offer them to look at other sections on your site to keep them engaged as a visitor.
Improving your site can help ensure a quality experience, rather than leading to user frustration, so if you don’t have a 404 page as inspired as the examples below yet then we recommend you go get one!
http://www.tinsanity.net/404.shtml Continue reading
As you probably know Google is pushing webmasters to significantly improve their websites mobile experience, and now they are requesting that your online forms are made easier to fill out for someone on their mobile phone.
According to the firm it is apparent that many website owners have been marking up their site forms for auto-completion by way of Google’s “autocomplete” feature included in their Chrome browser.
Google have announced their campaign to get website owners and webmasters ready to update their websites for changes in mobile friendly ranking factors, with a deadline set by the firm of the 21st April 2015.
As of this date Google has advised they will be expanding their use of “mobile-friendliness” as a ranking signal, and that it will affect all mobile searches worldwide. There is expected to be a significant impact in Google’s search results so we are advising below what web site owners can do to ensure they are ready in plenty of time.
Do you use Google Webmaster Tools (GWT)? If the answer is “no” or maybe even “I don’t know” you have come to the right place. For those non-users out there you are missing out on reaping the many benefits of setting up GWT for your website.
It’s all well and good us saying that you should be using GWT, but I’m sure many of you probably don’t even know what it is and why you should be using it.
Certainly when I started working at All Things Web® seven months ago and was first introduced to Webmaster Tools my first question was what is it? Now, I wouldn’t call myself an expert but by this point I certainly understand the ins and outs of this handy Google tool and how to reap its rewards for our clients.
So if you are looking for some help to learn all about Google Webmaster Tools I am here to explain to you what it is and why exactly it is good for your website.
On the 24th July 2014 the Google Pigeon algorithm was released in the US. It was then rolled out to UK, Canada and Australia in late December 2014. This algorithm and subsequent updates means a much tighter accuracy on local search and rankings than ever before. Local search is people searching online for local services for example ‘bristol dry cleaners’ or ‘swindon restaurants’. This is the biggest local search update that Google has ever released. Even for national companies, local search is still very important and shouldn’t be ignored.
Over the past 10 years we’ve taken over large numbers of Google Adwords campaigns and fixed the following common mistakes people make when managing their Adwords PPC:
1) Failure to bid up (or down) on mobile
2) Failure to group keywords correctly
3) Failure to use the correct keyword matching
4) Failure to deliver the user to the correct landing page
5) Failure to split out Search and Display Campaigns
6) Failure to use Negative Keywords
7) Failure to use the Search Term Reports
8) Failure to test new ads
9) Failure to manage their campaigns weekly/daily
10) Failure to assess Competitor Ads and Landing Pages
Some people might not realise just how important training can be, both for personal and business development. You may think you know everything you need to know for your business or field of work but things change and develop so the likelihood that you could know everything there is to know about a subject is small, even for experts.
Because of this we thought it would be a great idea to explain the top reasons why you and your team should be doing training and how it can help you and your business.
We will also be looking into some of the crucial points to consider before going ahead with training as getting these points wrong will have an effect on the benefits that can be seen as a result of great training.
It’s that time of year again where we reflect on the year gone by, and then we resolve to join a gym, eat healthier, greater work/life balance etc. Well it’s no different for the online marketing of your business, it’s important to plan for the year to come. Every business will have a different set of resolutions depending on size and where they are in terms of strategy and web marketing efficiency.