Author Archives: admin

Some good – wait, no… it’s some Great News!

Its been a busy January for us with client surveys, new projects, sorting a move into new office space, booking onto LinkLove London and…

…becoming a member of SEOMoz’ Customer Advisory Board to help give feedback on their awesome set of SEO Tools!

We can’t say more than that as we are under a NDA and everything we see is confidential but to have been invited on by the team at SEOMoz is a real honour (and we believe shows our dedication to using only the best tools to help our clients get ahead).

So what else has been going on at ATW HQ?

Well as mentioned there is a move to new office space, so you might have noticed that our address has changed as we are moving in tomorrow (February 1st). Our new contact details will be on the website but for those of you who want to know right now they are as follows:

All Things Web
9 High Street

For now our Wiltshire office telephone will remain the same – 01793 729326.

With expansion very much on the agenda for 2012 we also have plans in place to open a satellite office in Bristol. SEO in this city will never be the same again, though, to be honest, the area has been our primary location for targeting new and existing business for many years. We are also looking forward to increasing our SEO client base in the Swindon and Wiltshire area – as well as London where our rates have been found to be extremely attractive for clients we work with there (part of the NHS and Bank of Ireland to name but a few).

Client Survey

Here at ATW we love working with our clients and are always interested to hear how they rate the work we do and how we can help them further.  So in December we kicked off an independent client survey and the initial results coming back are very positive (so we know we’re doing the right things!).  Once full details are available we will be using the results to help shape our services going forward.  We will share the results of the survey in due course so watch this space for more information.

Guest Posts and MORE Content

This year we are looking to increase our blogging activity and are in the process of sorting out some guest bloggers to share their insites not just on SEO but web marketing as a whole.  Lets just say we’re really excited about what’s in store so stay tuned for more! :)

LinkLove London

As we grow this year and have additional resources to help us look after our clients I am looking forward to spending more of my time at Industry conferences  and events.  One that stands out at this stage is LinkLove London, being run by the team at Distilled on Friday 30th March. Attending this conference with industry leaders is going to be a highlight of my year so far and I hope to come away with many new link acquiring strategies (on top of a few of my own) to help our clients beat their competition online!

New SEO Projects

With all of the above – phew! – you’d think we wouldn’t have time to take on more SEO work, but guess what? We do! We’ve secured a host of new clients in January already from large multi million pound businesses to start-ups looking for help with their first SEO activity.

For the rest of 2012…

It’s going to be a busy year of growth for us, we continue to invest in the right SEO tools and work towards becoming an active member of our industry – if anyone knows where to start speaking on the SEO conference circuit I’d love to hear from you so do get in touch or leave a comment, I would be most grateful.

Weekend SEO Roundup 05th/06th November 2011

We regularly get unsolicited junk emails offering SEO services, telling us how we can improve our ranking etc etc which kinda shows the (poor) levels of SEO investigation into our ranking – obviously some businesses must fall for it which is why everyone still gets so many of these types of emails…. we suggest anyone sending emails out of the blue telling you how great their SEO is should just be ignored, in fact filter their email right into your junk box folder NOW! So the next piece may also be of help to you…

How to detect SEO Buttheads

Ian Lurie of Conversation Marketing also received an email from a self proclaimed “SEO specialist” and has shown how the chap’s claims are wholly unsubstantiated…

Great read, go take a look!

Detecting Butthead SEO in 5 easy steps


Getting More Links (and why it’s not working)

Love this post from! It covers a lot of ground on why your linkbuilding efforts aren’t working… good linkbuilding is not easy, takes time and labour (which costs money) and requires tracking to ensure your links are’t removed or broken

One way to get a link is to telephone someone. Go on, do it now. Pick a local supplier/business ally, give them a call and see if they are happy to link to, not just your site, but a page on your site that’s informative, entertaining or even opinionated!

Thing is too many people have abused link building (as they did the keywords meta tag years ago) so for many a link request from someone they do not know is usually frowned upon (at first glance). Get links from people who like and trust you, if they happily link to your content (not your site) then its likely a wider audience will also enjoy it (so allowing you to promote that content somewhat confidently via social media sites).

Creating Better Link Requests


How to be an Advanced Power User of Google Analytics

I spent last month working with clients SEO and helping them set really good goals to measure the effectiveness of their web marketing campaigns. One of the ways to add value to your SEO work is to become an advanced user of Google Analytics (literally putting the power of GA to use!)  so its important to understand how to use Regular Expressions.

A great site explaining what the following characters can do to help you supercharge your Analytics with regular expressions (or at least look at the data in a new and different way!):

  • Dollar Sign ($)
  • Question Mark (?)
  • Caret (^) (I don’t think many people will have used this symbol)
  • Backslash ()
  • Dot (.)
  • Asterisk (*)
  • Pipeline (|)
  • Parentheses ()
  • Curly Braces {}

… to name but a few…

Check out Regular Expressions for Google Analytics for more info!

And for those who want to see real Regex examples click here


Right I’m heading off for a busy week… and some disturbing news that a client of ours has had an accident (he’s in recovery and out of danger now thankfully)


See you next week (feel free to leave any feedback, we’d really appreciate it)

Weekend SEO Roundup 29th/30th October 2011

Only a couple of blog posts really stood out for me last week and these are (I know, I know some weeks in SEO do feel a little slow!):

Psychology SEO Strategy

The pyramid you’ll see is one I have come across before when I trained as a glider instructor and I know it works when training students learning to fly so make sure you give it a good read.


Getting Links with Twitter

We’ve been using Twitter to find good links for a while now and I spotted this post which should be of help as its got plenty of techniques you can start to use to find more links for your site:

Getting more links by using Twitter


Small Change, MASSIVE Difference

I’m not sure why Google has changed the use of the + search operator (though the author states because of Google +1 to avoid confusion) – now you have to use the exact match “” –  which probably brings things more in line with Google Ads exact match… a small change that seems to have gone possibly un-noticed by most???

Google Removes the + Search Command


New Look Google Analytics

Last one and I’d say if you are contemplating changing over to the new look Google Analytics then give this blogpost the once over…

New Look Google Analytics for Beginners


I’ll be back posting again laet this week  (once the end of the month rush is out the way!)


PS Link spammers please stop trying to post complimentary comments on this blog with link text, unless your post is specific about my blog post it won’t get published. :)




NewsFlash: Google Turns on SSL in Search!

I usually wait till weekends to cover important events in SEO but this cropped up on my radar today and though somewhat worrying its not really unexpected from Google’s point of view…

Basically Google has switched on SSL for Google users logged in to their accounts and searching via – based on increased privacy for their users. It may only affect 1 to 2% of users RIGHT NOW but it seems it’s sending shockwaves through the SEO community (both here and abroad) – find out why below!

What this means for the future is that any organically keyword generated visits to your website will not be recorded in your analytics if that user is logged into their Google account. What’s got the SEO world seriously concerned is that if a user comes to your site via Adwords to a http:// website (rather than a https://version) then analytics will record the keyword that was used. Killing the organic keyword data in analytics (even at this small stage) smacks of unfairness if it is allowed by PPC means – it seems it is not really about privacy for users either.

I have to admit this is a clever move by Google, lets be honest when they decide they’ve had enough of the SEO community there probably won’t be much more we can do about it…. Google, in my humble opinion, will ultimately will go down the path of having purely PPC results on their webpages (or verticals in the organic results) and this “privacy” post is their first step towards this process. Why have organic results when they can make even more money from PPC? Admittedly it won’t be an overnight process, it will be a series of small steps rolled out for “testing” and to placate the SEO industry….

No surprises but its going to be interesting to see how things pan out with Google killing organic search data…

Weekend SEO Roundup 17th/18th October 2011

Where does the time go?? Please accept my apologies but with demand for our services and having had some personal time away we’ve managed to keep up with all thats gone in the SEO world but not had time to blog about it. Tut, tut I hear you say (and damn right you are!). A case of do as I say when it comes to blogging (i.e. keep it up to date) and not do as I do!

Ok moving on, lets see what caught my eye these past couple of weeks…

Using Whitelabelled SEO Services

I spotted this release on which mentioned an SEO company whitelabelling their web marketing services and Search Engine Optimisation and it reminded me of a competitor of ours who has no coding skills, no direct experience in sorting out technical SEO issues (pagination, canonicalisation, etc), no hands-on HTML down in the trenches… they serve purely as a middle layer who white label services they are not actually DIRECTLY providing, which in my experience leaves a sour taste in the mouth for the customer if something goes seriously wrong… here at ATW we recommend in other designers and coders directly and project manage if teh client wishes us to do that on their behalf (charging a reasonable fee for our management skills) – much clearer and transparent that way for everyone.

Offering SEO from another supplier might work if your client knows that you have outsourced it and that you are not pretending the SEO is being carried out “inhouse by your marketing team”… I’d say that if you are a web designer/develoeprs who clearly understands page structure, css, design, marketing, php, javascript and one that can apply those skills not just talk about them (from what you have learnt from reading a book) then taking up whitelabelled SEO is a good idea if you are busy but clients still want it from you… its a bad idea if you have no real clue about web marketing and no hands on experience, if things come unstuck with ranking or sales results you’re going to be the one ending up holding the can of worms through a lack of knowledge so be careful who you take on (and let the client know its an external SEO source who helps you get the work done)…


Google University Analytics IQ

Google Conversion University Analytics IQ questions – everyone should check this out, given the time we’ll be jumping onboard and taking the exams (trust me I am no academic, hated school – but somehow ended up at University at 27 – but I’m really looking forward to this one!). Back to school for me then! ;)

Conquering SEO

Conquer SEO by conquering Social Media. Really??? Then why do I see time and time again the majority of websites ranking highly without tonnes of tweets and facebook likes ‘n’ shares… not saying you should disregard social media but using it to conquer seo I think is the wrong way round, you want to make sure your on-page seo is down first, then great content with linkbuilding (though some seo’s seem to purely use paid directories – a sure sign they help boost ranking) , then signpost social media through…

Social media is great but if your audience is apathetic to it then all the content in the world won’t set them alight, so you’ll have to find another way!

I think it should be Conquer SEO first, then you’ll conquer Social Media, but I’d welcome your thoughts on it below…

Clever Linkbuilding Tips

Old post way back from 2009 but with some good little linkbuilding tips it’ll be worth taking a gander at… a few of these link tips I’ve worked out myself previously (I should bloody well hope so!) but also a few I’d not thought of before so it makes for a good read…

Taking Keyword Research to a Higher Level

Some very good points on keyword research.

If carried out indepth then keyword research can be painstakingly laborious – but if a best practice and careful review technique is applied you should end up with keywords phrases (both competitive and long tail versions) that really will help you. Using multiple keyword research tools is fine (though the blog post fails to name any) but Google Adwords keyword tool (especially with Insights, Trends and Google Suggest) for me really stands out more and more…

Oh and also make sure you understand how to define keyword difficulty, it is important to understand which keyword phrases you want to concentrate on and ones you should avoid (trust us we have made these easily made mistakes with a few of our own sites in the past!) Look here for more guidance:


OK cheers for reading, I’ve got a whole load more of ideas and blog posts coming up ready for next week.

Weekend SEO Roundup 24th/25th September 2011

Wow what a weekend! I caught up with friends over dinner in Cheltenham on Saturday evening and its nice to see everyone doing so well… one of the main comments I heard was “Recession? What recession???”

Seems like everyone is busy and being super successful! Long may it continue…

I’m hearing interesting news about Facebook and a new upgrade to the way you present your profile page… seems like you will be able to make it far more unique – a quick look shows you what is on its way (can’t wait to see how many people balls up the photo layout… ;)   )


Google looks like it is going to allow newsmakers to tag their favourite news items… shame they’re not going to roll that out to website owners… :(


I discovered this post and thought oh not another post about white hat Seo not working…

Really if you’re no good at SEO then go manage Adwords campaigns or Facebook campaigns for your clients. Just face facts some people will go against Google’s Webmaster guidelines and guess what? It will work and they will outrank you… its life, chin up and move on! (aka go find long tail keywords that give a better conversion rate!)

Ok thats me till next week, cheers! :)

Weekend SEO Roundup 17th/18th September 2011

Um… my apologies for posting this SEO blog a tad late, precisely 06.49am this morning! ;)

Interesting point developed last week when someone told us he had read a book on SEO and for that reason we weren’t going to be needed. I asked him the date of the book that he had read and his answer was 2009 – ok its not that out of date and as I’ve said before the key concepts of SEO do not change (a bit like the key concepts of flying) but reading a book unfortunately does not trump 10 years of SEO experience… after this amount of time we know what works (and what works well)… not saying don’t read up on SEO but do note that some techniques may be so out of date it could potentially undo all your hard work by presenting a page that Google may regard as spam…

Other things that made me sit up and take notice last week in SEO:

Long Tail Linkbuilding Strategies

I like Rishi’s posts, he’s always clear and comes up with some unique, usable SEO suggestions … I think he’s on the money for ranking for long tail search phrases – especially as these types of searches can regularly convert into more leads and sales (especially if the other SERPS results are providing a poor result).

The great thing with targeting the long-tail is that you can usually quickly spot positive changes in your clients ranking, the bad thing is that if you go too long-tail then you may never see much traffic (if any!). It’s a trade-off you may have to carefully consider.

This article then lead me onto:

Copying Links – Its Bad, Real Bad, Folks!

The post above caught my eye for all the wrong reasons, the author had a point about why copying links of your competitors is a no-no BUT as someone correctly pointed out exactly matching another sites link profile is extremely difficult. We tend to look for effective links for our clients so sometimes another competitor may have got there first (but if the link is valuable then we do utilise it) but we also analyse overall link strategies to see whats working (blogging, commenting, directories, linkbait, articles, social etc)

Its a shame people think that copying is a way to win, it shows a poor lack of originality and I think a lack of understanding of how SEO should work :(

Inifinite SERPs Scrolling

Another one I spotted (I actually saw it happening in Google’s results first rather than read it elsewhere on another SEO blog!) was

Could this be a gamechanger if SERPS were all contained on one page? Not certain it will be (as people will still want to be at the top) but would it encourage users to look further down the results and help generate more traffic for those struggling to get their pages into Google’s top ten?

Bullets in Snippets

I LOVE bullets! I have utilised them in pages for years and they are great for users to quickly assess if a page is for them! Hint, I also am keen on dropping relevant internal anchor text links on them, a great way for people to navigate your content… seems Google likes them too… and here’s how to ensure you get Google’s Bulleted Snippets:


Feel free to leave comments, we get a load of them each week but they’re all pretty spammy so we’d really like some from fellow SEO’s or even clients who know us!

Other links you might like:

10 Ugly Seo Tools (we already use around half of them)

Why Use the Pipeline Seperator in SEO?





Weekend SEO Roundup 10th/11th September 2011

What a week! 2 more clients onboard and our first request from a client to look into optimising for Apples Itunes App Store - should be an interesting journey!

I think the most pleasing thing this week was being sent an email showing a local competitor’s derisory attempt at SEO with a page footer stuffed chockful of keywords (being hidden with white text on a cream background on every page including their clients home page). If you’re reading this then thanks for the link Emma! :)

Thing is this keyword stuffing crap is what gives our SEO industry (at times) such a bad name… the client likely does not know the risk their website is at, though if they do its very likely they’ve been told its a way to get up the rankings. Thing is should I email them a warning? I do not think it’s fair that any gains they have may have had from an old site could be lost through really lame SEO… Or should I report this spam attempt to Google (which seems a shade childish to me anyway)? I’ll sit on this one for a while I guess…

Using Paid Links in SEO

Interesting blog here from the guys over at SEOptimise – would you or would you not use paid links for your linkbuilding? Mind you the blog author does not seem to acknowledge (and neither does his audience) that if you pay for your site to be listed in a directory then in essence you are engaging in some kind of paid link building albeit the directories advise this is to cover the cost of a human review, it is not a charge for an automatic listing – sometimes I do beg to differ. ;)

I do see *many* major websites (who have deeper pockets than many small businesses) buying up tens or even hundreds of links in paid directories, free directories and bid directories. It is tempting to do the same for many of our clients – we know it works as these major players have high Page Authority from the high ranking directories they can be found in. Luckily here at ATW HQ we prefer to have clients with as natural link profile as possible – that way our smaller clients can easily compete against the Goliaths – many in fact even outrank the big guns… pays to have a varied mix of paid, non paid and social media links from many sources…

Advanced Link Operators

We all know links are important – but why all the hysteria? For years people have thought that crap content with a smattering of good links will get you ranked. Trust me it does not, I personally believe that Google’s gone back to on-page SEO being a key influence – though less obvious SEO keyword precedents and more natural (but themed) language – as well as quality content should give a high ranking regardless of numbers of links in my opinion.

However that does not negate the need to carry Link Research on a regular basis so this is one reason we are currently loving this page for Link Research – check it out – a useful tool for you:

After “?keyword=” in the URL above put the keyword you wish to target… then click the links to check out results on

Great way to find blogs to place USEFUL comments (NOT comment spam) on…

SEO Clients Rights

Some of the points in the article above I agree with, others I do not. I’ll let you be the judge to what I think… we always work ethically here at All Things Web and keep current clients informed at all times, but if you do it verbally you’d be surprised at what customers think they heard rather than what was actually said, so back up all verbal comms with an email as to what was agreed/discussed, saves a lot of heartache (and headaches) down the road…


Ok thats it for me this week, though I will try to post again during this week about Google Analytics as a freebie! We’ll see how the week goes… :)

PS: If you have a website whose SEO has been shafted, and you want your Google Ranking professionally sorted then feel free to get in touch!

Weekly SEO Roundup 3rd/4th September

A challenging week this last week, but around the end of a month we are enusuring all client work is up to date and ranking reports and analysis of traffic data has been completed for clients.

On top of that we’ve had an in-rush of enquiries and 4 leads for SEO came in via recommendations on social media channels such as Twitter and Facebook. Pleasing progress indeed.  :)

Monthly SEO Services not required? Really?

One thing that caught my eye this week was this blog post:

I agree with some of the comments but it seemed to suggest that all agencies that provide monthly SEO Services are offering services that are just not required. That might be true if the client has a very niche product and no competitors at all, but in the real world where top page ranking for even long tail keywords means the difference between succeeding or surviving. For many businesses wishing to compete online then monthly SEO services are a necessity.

I think if you fail to provide what the client needs and they want website optimisation on a monthly basis to also help keep costs manageable then they will likely go and find an SEO who can give them that so it’s a case of keeping up with client demand. I do strongly believe that coldcalling companies with poor websites and harrassing them into monthly SEO is certainly not ethical (we’ve received those types of calls ourselves in the past!) – we occasionally do turn away potential business when there is an apparent lack of investment in the site visually (and advise the company that SEO won’t fix a poorly constructed and designed website).

We have approached clients before to advise we have done as much as we can do and therefore happy to reduce our bill and in one case we were rebuffed the client (who actually felt we were no longer interested in them, which was not the case) and the other client was pleased we were upfront and accepted our reduced offer.

Practising Ethical SEO

Leading on from this I then saw SEOptimise blog on Ethical SEO – perhaps it would have been better to have also included content on how potential purchasers of SEO can ensure the SEO agency they choose ethically practices website optimisation… perhaps SEOptimise are looking to generate an online conversation (so do head over there to post your comments)

We do pick up a lot of business because someone has found their current SEO supplier to be unethical. Unfortunately in any industry there will be cowboys, you just need to ask around your contact network and do some online research to ensure your SEO provider is ethical.

Google’s Better Recognition of Internal and External Links

I wonder if anyone missed this from Google ? (since the 12 pack sitelinks came in and now this expect to see a sudden raft of changes from Google to make sure its search results stay fresh)

Google announced that the way they view subdomain links has changed. Previously they saw them as external links so allowing you to have a subdomain with a separate unrelated ranking. It would appear that Google will now treat a subdomain as an internal part of the website so its likely you will now have to have that subdomain as a standalone website with its own domain or work out how to incorporate the subdomain correctly into your main website structure.

Landing Pages Conversion

Good to see someone has written a blog post on actually recognising your landing pages are not working and failing to convert into leads and sales, it’s indepth and well worth a read.

Some good points including “matching your message”, “establish trust” – that is in our opinion the most important thing to do – too many people do not follow this rule and in our experience trust is a huge factor in getting someone to make the next step and get in touch or buy.


Google Website Optimiser for Organic Search

One of our clients rang this week wanting to know if Google Website Optimiser only works with Adwords as he was under the impression it didn’t work with Google Organic Search. We put him straight it works with any web traffic – see here for more:

Speaking with a few other clients none of them knew that Website Optimiser could be used in organic search so its worth you trialling Google’s software to make sure your pages are influencing visitors a maximum capacity

Take a look at all the posts we’ve commented on, they’re all very much of interest (and we’ll be keeping an eye on the internal link impact from Google closely here at ATW HQ!)… see you next week. :)

Weekly Roundup 27th/28th August 2011

A frantic buildup for us this week as we were planning to head off camping in Snowdonia, Wales but the awful weather forecast and a poorly member of the team (Rex – woof!) put paid to that.

Maybe it was me but it seemed a lot quieter this week in the SEO world but I guess it is holiday season so we’ll see things ramp up again in September.

What caught my eye these past 7 days?

For one thing the level of “I so agree with you” comments I see on blogs – really why do some people have to wax lyrical about how much they agree with the author…. a waste of time and in my opinion just a way for spammers to hopefully get round the author and have their link in place…

Measuring ROI from Search Engine Journal got my attention and I am glad they said that measuring a return on investment via the web can be difficult… even more so if a client doesn’t keep you posted of enquiries or sales generated from phone calls (yes, yes these can be ultimately tracked but requires the clients cooperation). Take a read it’s not too long… perhaps would have like to have seen this post in more detail but I might reserve that for this blog. :)

The other thing I picked up on is how many website owners implemented Google +1 on their site(s) and have yet to see a single click from anybody… I am still thinking the majority of websites just don’t attract the types of users happy to +1… it’s not a case of lack of traffic/visitor numbers, +1 location or poor content, I just don’t think a lot of Facebook users would even recognise what the Google +1 button actually is for!

Finally this site grabbed my attention made for an interesting read so I’ll say give it the once over at very least!

Signing off, I’ll post again next week :)