Stuck trying to create unique content for your website to get it ranked and found on search engines?
Desperately trying to think of a way to make yourself stand out from the crowd to get those all important links…?
Thinking you’ll be outed and crucified for even slightly mirroring the competition’s work?
All that negative thinking is making you procrastinate, worry and do nothing whilst your competitors are ranking higher and higher based on content they’re putting up that’s supposedly “unique” but you know you’ve seen time and time again in a slightly different guise elsewhere on the web.
Believe us it can be infuriating, depressing and frustrating.
We still see blog posts now dealing with how to write a title tag or how to get creative, high quality links (whilst your competitor in the real world is buying up directory links like there is no tomorrow). You know its stuff that’s been around for years… and you’re thinking I am not going to “lower” myself to that level… but many do coz it helps set them apart as industry leaders… and why is this?
Because your most appreciative audience (newcomers to your world) is hungry for information, desperate to soak up every ounce of knowledge you’re prepared to give away – to help them make a decision.
Don’t let your pride get in the way of writing content you think is far too simplistic – someone somewhere will value it – though if you’re not high enough up your industry’s own foodchain it won’t be receiving the recognition of your peers anytime soon, trust me on that.
Don’t think your competition is generating completely unique content either – likely 98% of them are using others copy for inspiration (or at least their SEO or copywriters are) and a few literally are just scraping, duplicating or spinning someone else’s work. Not that you should do that, you should be rewriting content in your own hand, using your own style, experience, voice and opinion.
This is the way to unique content and that’s what will make you stand out.
Note we’re not advocating you copy everything you see. We’re not.
What we are saying is start mirroring competitors, look at their content, look at their messaging, look at their web design elements, look at their link profiles, work out the best bits, create your own and improve on them.
Before you know it you’ll stumble onto something, really go to town and make it your own, your very own “unique”. It may take you a week, it may take you 20 years but you will, we just know it.