Where does the time go?? Please accept my apologies but with demand for our services and having had some personal time away we’ve managed to keep up with all thats gone in the SEO world but not had time to blog about it. Tut, tut I hear you say (and damn right you are!). A case of do as I say when it comes to blogging (i.e. keep it up to date) and not do as I do!
Ok moving on, lets see what caught my eye these past couple of weeks…
Using Whitelabelled SEO Services
I spotted this release on PRweb.com which mentioned an SEO company whitelabelling their web marketing services and Search Engine Optimisation and it reminded me of a competitor of ours who has no coding skills, no direct experience in sorting out technical SEO issues (pagination, canonicalisation, etc), no hands-on HTML down in the trenches… they serve purely as a middle layer who white label services they are not actually DIRECTLY providing, which in my experience leaves a sour taste in the mouth for the customer if something goes seriously wrong… here at ATW we recommend in other designers and coders directly and project manage if teh client wishes us to do that on their behalf (charging a reasonable fee for our management skills) – much clearer and transparent that way for everyone.
Google University Analytics IQ
Google Conversion University Analytics IQ questions – everyone should check this out, given the time we’ll be jumping onboard and taking the exams (trust me I am no academic, hated school – but somehow ended up at University at 27 – but I’m really looking forward to this one!). Back to school for me then!
Conquer SEO by conquering Social Media. Really??? Then why do I see time and time again the majority of websites ranking highly without tonnes of tweets and facebook likes ‘n’ shares… not saying you should disregard social media but using it to conquer seo I think is the wrong way round, you want to make sure your on-page seo is down first, then great content with linkbuilding (though some seo’s seem to purely use paid directories – a sure sign they help boost ranking) , then signpost social media through…
Social media is great but if your audience is apathetic to it then all the content in the world won’t set them alight, so you’ll have to find another way!
I think it should be Conquer SEO first, then you’ll conquer Social Media, but I’d welcome your thoughts on it below…
Clever Linkbuilding Tips
Old post way back from 2009 but with some good little linkbuilding tips it’ll be worth taking a gander at… a few of these link tips I’ve worked out myself previously (I should bloody well hope so!) but also a few I’d not thought of before so it makes for a good read…
Taking Keyword Research to a Higher Level
Some very good points on keyword research.
If carried out indepth then keyword research can be painstakingly laborious – but if a best practice and careful review technique is applied you should end up with keywords phrases (both competitive and long tail versions) that really will help you. Using multiple keyword research tools is fine (though the blog post fails to name any) but Google Adwords keyword tool (especially with Insights, Trends and Google Suggest) for me really stands out more and more…
Oh and also make sure you understand how to define keyword difficulty, it is important to understand which keyword phrases you want to concentrate on and ones you should avoid (trust us we have made these easily made mistakes with a few of our own sites in the past!) Look here for more guidance:
OK cheers for reading, I’ve got a whole load more of ideas and blog posts coming up ready for next week.