A challenging week
this last week, but around the end of a month we are enusuring all client work is up to date and ranking reports and analysis of traffic data has been completed for clients.
On top of that we’ve had an in-rush of enquiries and 4 leads for SEO came in via recommendations on social media channels such as Twitter and Facebook. Pleasing progress indeed.
Monthly SEO Services not required? Really?
One thing that caught my eye this week was this blog post:
I agree with some of the comments but it seemed to suggest that all agencies that provide monthly SEO Services are offering services that are just not required. That might be true if the client has a very niche product and no competitors at all, but in the real world where top page ranking for even long tail keywords means the difference between succeeding or surviving. For many businesses wishing to compete online then monthly SEO services are a necessity.
I think if you fail to provide what the client needs and they want website optimisation on a monthly basis to also help keep costs manageable then they will likely go and find an SEO who can give them that so it’s a case of keeping up with client demand. I do strongly believe that coldcalling companies with poor websites and harrassing them into monthly SEO is certainly not ethical (we’ve received those types of calls ourselves in the past!) – we occasionally do turn away potential business when there is an apparent lack of investment in the site visually (and advise the company that SEO won’t fix a poorly constructed and designed website).
We have approached clients before to advise we have done as much as we can do and therefore happy to reduce our bill and in one case we were rebuffed the client (who actually felt we were no longer interested in them, which was not the case) and the other client was pleased we were upfront and accepted our reduced offer.
Practising Ethical SEO
Leading on from this I then saw SEOptimise blog on Ethical SEO – perhaps it would have been better to have also included content on how potential purchasers of SEO can ensure the SEO agency they choose ethically practices website optimisation… perhaps SEOptimise are looking to generate an online conversation (so do head over there to post your comments)
We do pick up a lot of business because someone has found their current SEO supplier to be unethical. Unfortunately in any industry there will be cowboys, you just need to ask around your contact network and do some online research to ensure your SEO provider is ethical.
Google’s Better Recognition of Internal and External Links
I wonder if anyone missed this from Google ? (since the 12 pack sitelinks came in and now this expect to see a sudden raft of changes from Google to make sure its search results stay fresh)
Google announced that the way they view subdomain links has changed. Previously they saw them as external links so allowing you to have a subdomain with a separate unrelated ranking. It would appear that Google will now treat a subdomain as an internal part of the website so its likely you will now have to have that subdomain as a standalone website with its own domain or work out how to incorporate the subdomain correctly into your main website structure.
Landing Pages Conversion
Good to see someone has written a blog post on actually recognising your landing pages are not working and failing to convert into leads and sales, it’s indepth and well worth a read.
Some good points including “matching your message”, “establish trust” – that is in our opinion the most important thing to do – too many people do not follow this rule and in our experience trust is a huge factor in getting someone to make the next step and get in touch or buy.
Google Website Optimiser for Organic Search
One of our clients rang this week wanting to know if Google Website Optimiser only works with Adwords as he was under the impression it didn’t work with Google Organic Search. We put him straight it works with any web traffic – see here for more: http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=61215
Speaking with a few other clients none of them knew that Website Optimiser could be used in organic search so its worth you trialling Google’s software to make sure your pages are influencing visitors a maximum capacity
Take a look at all the posts we’ve commented on, they’re all very much of interest (and we’ll be keeping an eye on the internal link impact from Google closely here at ATW HQ!)… see you next week.