Monthly Archives: August 2011

Weekly Roundup 27th/28th August 2011

A frantic buildup for us this week as we were planning to head off camping in Snowdonia, Wales but the awful weather forecast and a poorly member of the team (Rex – woof!) put paid to that.

Maybe it was me but it seemed a lot quieter this week in the SEO world but I guess it is holiday season so we’ll see things ramp up again in September.

What caught my eye these past 7 days?

For one thing the level of “I so agree with you” comments I see on blogs – really why do some people have to wax lyrical about how much they agree with the author…. a waste of time and in my opinion just a way for spammers to hopefully get round the author and have their link in place…

Measuring ROI from Search Engine Journal got my attention and I am glad they said that measuring a return on investment via the web can be difficult… even more so if a client doesn’t keep you posted of enquiries or sales generated from phone calls (yes, yes these can be ultimately tracked but requires the clients cooperation). Take a read it’s not too long… perhaps would have like to have seen this post in more detail but I might reserve that for this blog. :)

The other thing I picked up on is how many website owners implemented Google +1 on their site(s) and have yet to see a single click from anybody… I am still thinking the majority of websites just don’t attract the types of users happy to +1… it’s not a case of lack of traffic/visitor numbers, +1 location or poor content, I just don’t think a lot of Facebook users would even recognise what the Google +1 button actually is for!

Finally this site grabbed my attention made for an interesting read http://www.thegooglecache.com/white-hat-seo/detecting-undetectable-link-networks so I’ll say give it the once over at very least!

Signing off, I’ll post again next week :)

 

 

Weekly SEO Roundup 20th/21st August

Ok I am not sure if some of you noticed the changes that Google made last week  – Sitewide links used to be a simple set of plain links set under your SERPs listing (if anyone looked up your brand name). In a lot of cases Google now appears to be listing individual pages in 2 columns underneath your main SERP so pushing down any other sites well below the fold of many screens.

In terms of powering your brand I really think this is a great way for people to reach those deeper pages in your website.

This is also useful as it now gives your brand far more useful real estate on screen though it is in my opinion a little messy with the 2 columsn truncating data – I would prefer to see pages properly described in just one column – it will provide far clearer snippets to potential visitors. If you have a company with some bad reviews hopefully now this will push them a little out of searchers view.

Here’s a screenshot for one of our clients (who is happy for us to use his business as an example) – Rapid Exec chauffeurs – I will check to see if blocking out certain pages in Sitewide links in Google Webmaster Tools affects which pages are displayed…

Airport Chauffeurs

 

In other news… why are SEO’s still referring to Google’s Panda update and making such a fuss?

Let’s be clear here, if your site was penalised or your clients sites (if you’re a SEO) got whacked then really it’s no point going on about it to be honest. You got away with it for a long time no doubt and one would assume made some serious money, so the only way forward is to spend time and that money putting things right to make sure it doesn’t happen to you again… for those sites that got penalised and were genuinely not part of content farms then I apologise for any offence caused.

I’m just sat here feeling a tad smug that none of our clients sites were hit by Panda, in fact when Google rolled it out I never lost any sleep as we were that confident we’ve never engaged in any spam type SEO activity, either by links or content. Of course Google in its infinite wisdom may roll out changes that hits many SEO’s in the future – it’s hard to tell when Google will change the rules and decide that best practice SEO is actually over-optimisation and apply penalties that way… you just never know.

One last thing that caught our eye this week:

http://uk.lifehacker.com/5788772/when-not-to-google-searches-youre-better-off-making-elsewhere

Nice post, as much as we like Google’s products there’s always room for other search providers, most probably doing well in a particular niche field.

If you’ve got any comments or suggestions please do feel free to post!

 

 

 

 

Weekend SEO Roundup 13/14th August

Every week we’ll list some of the latest, most interesting and relevant Search Marketing updates and news…

We think our round up will be useful for you to quickly catch up on what matters in SEO, allowing you to save time reading up blog after blog on SEO that really won’t matter to your website (unless perhaps its competing for really competitive keywords like “mortgages”)

Some of the sites we’ll reference may be familiar:

Sphinn

SEO Journal

Webmaster World

SEOMoz

SEO by the Sea

… plus a few others up our sleeve! :)

So this is what Darren has found to be of interest this week and think will be of relevance to your business so we’ll hand over to him for the remainder of this blog:

Google Pagrank – is it still any good and what uses does it have in SEO?

Rand Fishkin explores Google’s Page Rank and when I saw the post I inwardly groaned… is it still being talked about as much? When I thought about it I guess it is… …some of our clients are a little anxious about it but after 10 years working in SEO we’ve discovered we can consistently rank sites in Google with an indicated Page Rank of 1 above sites with a PR of 3 or 4 (and for some quite competitive long tail phrases too!)

About the only time I look at Google Pagerank is when we take on a new client or if we’re in the process of building links I’ll go check it to make sure its a valid link (I also check if the domain can be found in Google and how many pages are indexed – now thats a better test!) – other than that I don’t tend to really worry about it… though a client who placed outbound links on her home page to non relevant sites saw it drop from 4/10 to 2/10…

I do wonder if this post is really just to sow the seed for MozRank, which is very useful in its own right but hey there’s nothing like a little brand association and product placement, right?

 

Google Directory is no more…

No surprises really, the Google Directory as “powered by DMOZ” is no more. One less thing to worry about then (though some may notice some links they had from Google are now long gone). Whether a link from DMOZ is still worth going after is yet to be seen (but for now it won’t harm you applying to get a link)

 

Google Reasonable Surfer (not really “new” this week but one I think you should read up on)

If you’re not sure where to place a link on your web page then this really will open your eyes, Bill Slawski is a great author and well respected in the SEO community… go check his site out!

 

28 SEO Experts Share

Some names I don’t recognise but there are a few here I know of and think you should too…. surprised there aren’t more UK based SEO Experts listed in this post… shame as I think the author missed out on a good opportunity here…

 

Well thats the roundup for this week, hope to see you back next weekend!

We know, its been a while…

Hello!

With a new website thats recently gone live and growth in our company things really are accelerating quickly here at All Things Web – more clients, more SEO!

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