Free Google Tools to help your online marketing
Over the past 3 weeks as part of our Back to School campaign we have been sharing some of our favourite free and paid online marketing tools.
What is often overlooked is the fact that Google itself offers a wide range of tools, mostly free, which you can use to help research, deliver and monitor your marketing activity.
So in her latest post Helen provides information on some of the main tools you need to think about using from the Search giant.
This may be something that would never occur to you and not surprisingly, as looking at the front end of your website you may think that everything looks in order. So what health problems might your website have and if it looks OK why should you care?
Possible Health problems
We have put together a list of some of the most important health problems that will affect a website’s performance from an SEO perspective and from a visitor experience point of view. There are many other factors which we have touched on in other blog posts but these are the critical few:
Any serious SEO worth his or her salt knows that keyword phrases are still an essential part of everyday SEO, even if some say that keywords for use in SEO are dying (and in my opinion this just isn’t true at this moment).
So stop listening to the naysayers of SEO, researching the phrases, and their intent from a user’s perspective, is still an important SEO task.
In the past when I was asked what the best tools for researching your keywords are, I’d reply your brain, Excel and a brainstorming session.
But in 2015 we’re pretty spoilt for choice with keyword research tools so I thought I’d give a brief list of some of my favourite tools. They’ll allow you to hunt down those all-so-useful phrases we should look to target in our website copy to help ensure searchers find our sites on search engines.
Please note I’d recommend you use these tools to help you use natural language when writing for web pages. Back in the good old days you might have got away with just repeating a keyword phrase across a page in a bid to get it to rank, but I would strongly recommend you now use these tools to look for keywords and their variations. Keyword spamming your pages is certainly not recommended these days!
Do you understand the importance of generating new, relevant and interesting content as part of your web marketing?
In 2011 Google introduced their Panda algorithm update which meant that creating quality content became more important than ever. What this algorithm did is focus on content rich websites and ranks your website in a better position in their results based on authoritative content.
Authoritative content is any content that you produce or share that can be defined as reliable and from a trustworthy source. As experts in your field your will be able to produce authoritative content as you can provide true and reliable expertise but you should always aim to back up any information with evidence from corroborative sources.
Producing quality content isn’t just important to help improve your website’s ranking, it is also a fantastic way to demonstrate your company’s expertise and knowledge. As well as this, content generation is also a great way to spread your brand image and build brand awareness.
Are you a social marketer struggling to keep an eye on all your clients varying platforms? Attempting to juggle each social account can be troublesome and particularly time consuming for anyone with social thoughts raging throughout the day.
When should I post? Did I favourite that tweet? When is the best time to send this out?
With the need to post relevant content multiple times a day with numerous objectives in mind social media management can be a bit of a headache. Fortunately we live in a world where scheduling tools are readily available to lend a helping hand.
The summer holidays have drawn to a close and the kids are going back to school, a year of learning is ahead of them. But it may not just be children that can benefit from going back to school.
At All Things Web® we know that not every business has the internal knowledge to manage their own digital marketing and as such need some help from a company like ours.
The help could come in the form of outsourcing or consultancy, but these aren’t always an affordable option. Training can therefore be an ideal cost effective solution as it allows you to develop your knowledge in house at the same time as developing the skills of your team.
Another busy month here at All Things Web® with new faces, new clients, and a new biscuit jar! I’m Amy – All Things Admin! Based in the Swindon Office, I’ll be helping to ensure that everything is running smoothly, and will be the first point of contact providing administrative support for our clients and suppliers.
As part of my role, I will be assisting client managers by taking over all of the administration for our clients as well as maintaining our day-to-day business conduct including invoicing, processing expenses, managing diaries and organising meetings. As the company’s first apprentice, we are excited to see what benefits it has to offer to both myself and All Things Web®.
“Some people tap their feet, some people snap their fingers and some people sway back and forth. I just sort of do ‘em all together” – Did you know Elvis Presley was an apprentice too? Uhhh huh!
Many SME’s employ dedicated sales teams or have someone within the business who is responsible for generating new opportunities and dedicate a lot of time to sales activities. In my experience however, many haven’t invested the same effort into creating a clearly defined sales process.
Think about it, is there any confusion on how your sales process actually works?
If it’s not clear, you stand the chance of losing out on a lot of profitable opportunities for your business.
Quizzes, contests, and sweepstakes are certainly nothing new in the world of marketing. But thanks to the web, and particularly social media, they have taken on a life of their own.
With more than 74% of all online adults using social media, online competitions are a fantastic resource for drumming up enthusiasm for your business.
Thinking up a concept and uploading it as your latest company status will by no means register with the right people, encourage engagement, or promote your business. Understanding how to effectively run an online competition is key and should be a part of every social media marketer’s toolkit. Find out how you can run a successful social media campaign here:
Social media is by no means a one way conversation but a great tool for building relationships with your customers. However, you can’t keep everyone happy all the time and the likely result will see your business subjected to negativity.
The accessibility and ease of the internet means that critics are able to voice their opinions even more. And whether or not negative feedback is deserved, it can hurt when someone doesn’t appreciate your business. Nevertheless, so many fail their customer service and damage their reputation by lashing out rather than controlling the situation and responding appropriately.