A number of All Things Web clients have recently been approached by companies offering them domain names available to buy for a somewhat hefty fee. In most of these cases when we have investigated the domains on offer to assess their true value we have found them to be worthless in terms of the benefits they would bring to the client from a search point of view.
Google announced at the start of September they will be dropping Google Authorship altogether (after removing Authorship Photos from search results in June).
Interestingly – around a year and a half ago – Google announced that “Authorship” would become rather important – in fact their CEO even suggested in the future that you might end up “irrelevant” i.e a bit of a nobody if you didn’t tie up your Google+ author profile with your published blog posts.
As two new members at All Things Web® joined the team last month, myself included, it has been jammed packed with training, learning exercises and technical jargon. My desk is slowing acquiring more and more how to guides along with an array of pink and yellow post it notes stuck along the edge of my computer screen.
It may come as no surprise then, that helping to prepare for an analytics presentation inevitably led to more scribbled ‘how to’ notes and terminology definition post-its. However, this time it wasn’t for my benefit (well, maybe a little)? but for the next instalment in our Introductory Guides.
Google Analytics is currently ranked as one of the most used analytical tools on the web, with Google estimating that it is currently installed on more than 10 million websites. However, even with these staggering figures, Google’s Chief Business Officer, Nikesh Arora, stated that their analytics system was an “unsung hero” which needs highlighting to more and more businesses who would see huge benefits from using it.
I regularly hear from businesses and other marketing professionals about what will improve the visibility of their website positions with Google. Some are true but unfortunately many are SEO myths, bandied around for so long they have become true urban legends.
I have therefore pulled together the 5 most common of these SEO Myths to set the record straight once and for all.
It’s all systems go here at All Things Web®, with demand for our services increasing month on month showing that businesses within the south are in need of expert help and guidance on all aspects of online marketing.
To ensure we keep providing our existing and new clients with the first class service the’ve come to expect, we’ve recently welcomed two new members to the team, both coincidentally called Jess.
Blogger Block Selfie!
Content, content and more content! This is what you are told by your web marketing company time and time again! Produce at least one blog a week with quality content! Create more pages!
“Yes, yes”, I hear you cry, “that is all very well but I’m stuck for things to write about!”
Well, yes I can sympathise with you – we all suffer from bloggers block at some time or other. It can be particularly difficult if you operate within a very niche market where it seems there are only a few topics that can be covered. Here are my top ten tips to get the creative juices flowing again:
For the social-media-shy business, this next sentence may be difficult to accept. It is almost impossible to build brand awareness without the use of social media. A well-managed presence on at least one of the “big three” platforms (Twitter, Facebook, and LinkedIn) has become essential for businesses seeking to have the market spotlight on their brand.
According to some estimates, one in three people are now discovering new brands via social media. This certainly correlates with the news that 93% of marketers use it for business.
It is definitely the case for businesses operating in the B2B space with a recent Marketing Survey of B2B Businesses reporting that 92% felt social media has a part to play within their overall marketing activity, of which 62% scored it as an important or critical factor.