Blogger Block Selfie!
Content, content and more content! This is what you are told by your web marketing company time and time again! Produce at least one blog a week with quality content! Create more pages!
“Yes, yes”, I hear you cry, “that is all very well but I’m stuck for things to write about!”
Well, yes I can sympathise with you – we all suffer from bloggers block at some time or other. It can be particularly difficult if you operate within a very niche market where it seems there are only a few topics that can be covered. Here are my top ten tips to get the creative juices flowing again:
For the social-media-shy business, this next sentence may be difficult to accept. It is almost impossible to build brand awareness without the use of social media. A well-managed presence on at least one of the “big three” platforms (Twitter, Facebook, and LinkedIn) has become essential for businesses seeking to have the market spotlight on their brand.
According to some estimates, one in three people are now discovering new brands via social media. This certainly correlates with the news that 93% of marketers use it for business.
It is definitely the case for businesses operating in the B2B space with a recent Marketing Survey of B2B Businesses reporting that 92% felt social media has a part to play within their overall marketing activity, of which 62% scored it as an important or critical factor.
Last week Google announced that they had dropped the appearance of author pictures and Google+ circle counts in the SERPS. The authorship tag is now reduced to just a byline. Google say it is an aesthetic decision as the less cluttered design will work better on mobile devices.
Posted in Google, News, SEO
Email marketing is an essential part of any marketing mix to gain new prospects or customers. And of course it needs to be done right for it to work. But email can have many other functions that are essential to a growing business. It’s a great tool on an operational level, for example, to automate timely reminders for existing customers. It can be used for client retention and up selling as well as providing your customers with information to help them.
Read on to see how you can use email to its best potential…
Last month in a case pitting Google against data privacy campaigners, Europe’s top court the ECJ (Court of Justice of the European Union) confirmed on the 15th May that Internet firms around the world can be legally compelled to remove certain personal information from search engine results if requested by the individual (or by a court on their behalf). Continue reading
If you are moving your website to a new platform, there are a few things to consider before you start. Most good web designers and developers will have a proper website migration checklist that they follow, however, if they aren’t experienced and are not talking about some of the things I mention below, you need to get an SEO company involved. This will be especially important if you rely heavily on your website for leads or revenue conversions. Working in this industry I have seen too many companies lose traffic and sales after a poorly executed site migration. Continue reading
I realised a long time ago that continually targeting a keyword phrase (or very similar phrase) in your page content to achieve higher on page relevancy was a poor man’s approach to SEO and often resulted in content that gave a bad user experience.
It is becoming increasingly apparent that trying to shoe horn the same phrase into a page’s content is going to leave you unstuck when it comes to rankings – combine it with an overall poor quality content experience and you’re site is likely to be on the receiving end of a Google Panda (4.0?) spanking!
So what can you do to vary your keywords whilst ensuring the theme of your content remains consistent? Continue reading
If you missed it, Matt Cutts, Google’s Head of Spam, posted a video at the end of April advising when and why Google rewrites title tags and choose to replace it with one it creates of its own choosing. Continue reading