New Larger Office for the Growing All Things Web® Team

The latest exciting news from us all here at All Things Web® is that we have recently moved into a new office.

Due to our continued success and growth of the business our Highworth office sadly wasn’t big enough for our expanding team (in number not in weight) so Darren, Helen, Jess and Jess have packed up and relocated to a brand spanking new office in North Swindon.

What do you think?

New Office

For those that visited us in our old office in Highworth we are sure you will agree that the new office is considerably more spacious, light and airy. Plenty of room not only for us but all of the furniture we have recently purchased from Randalls Office Furniture – the ladies do love a bit of shopping and what better person to help us spend than Tony!

We still have some more space to fill so what do you think, would a hot tub and television in the corner be a step too far? Any other suggestions please feel free to let us know.

We have some great new neighbours (including a fabulous wedding dress shop next door) plus a great sunny courtyard to enjoy, lots of free parking plus a dedicated training space we can use for our 1-2-1 web marketing training courses – what more could we need.

With all the excitement please note our change of address

Our new address is:

Suite D4,

Gemini House,

Hargreaves Road,

Swindon,

SN25 5AJ

The phone number remains unchanged.

Why not pop in for a coffee?

We are very much looking forward to making the most of our fresh surroundings, and filling it with new members of the team over the forthcoming months.

If you are in the area or just fancy a trip out why not pop in for a coffee and check out our new home. We’d love to show you around.

Seriously, what is the point in blogging?

When we raise the subject of blogging to businesses, the response is often the same and All Things Web Tell You Why You Should Be Bloggingusually along these lines:

  • “ But, what is the point in blogging?”
  • “Everyone says I should, but does it really work?”
  • “I don’t even know where to begin, I don’t have anything interesting to say?”

In a bid to clarify, so we are all on the same page, blogging is simply the act of creating content related to your business whilst highlighting your products, services, and expertise. It is an opportunity for you to engage with existing and potential customers on a personal level whilst establishing your company as an expert in its field. Blogging is not only straightforward and cost effective but really is an essential addition to your marketing strategy.

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Why Measuring Keyword Density in your Copy is a Disaster Waiting to Happen

Keyword DensityI’ve been writing, editing and optimising copy for client’s websites for 15 years now and I’m still surprised by how many people ask me “what’s the special sauce for reaching the right keyword density?”

If you search Google for “keyword density” you’ll find plenty of results on the magic formula – this tends to lead people to that if Google is presenting these kinds of results in the SERPS, with the Panda algorithm in effect, then it must still be working.

Back this up with certain websites still managing to rank for their targeted keyword phrases whilst their copy looks extremely repetitive, and like it has been rinsed through keyword spinning software then it’s difficult for some folk to let go of the keyword density concept.

Oddly Google has never applied for any patents to cover Keyword Density (KWD) in its algorithms so this is a strong signal that KWD is something that they do not believe should be used as a yardstick.

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News, Views and Gossip in the World of Online Marketing and Mobile Phones

With the mobile friendly google update deadline just passed (April 21st), we wrote about this here, online marketers are keeping an eye out to see if rankings and online presence are affected with this algorithm as it is rolled out. Search Engine Land have put out a preliminary list of the ‘winners and losers’ of the big players, although it is very early days. Google themselves have reported on the 21st April that there was a 4.7% upturn of websites complying with their mobile friendly rules – read what they say about it here.

So since everything seems to be about phones this spring, I thought a little round up of the latest news and gossip on smart phones would be topical.

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Alert-it Social Media Case Study

Social Media Case StudyCustomer Profile

Customer: Alert-it Care Alarms

Website: www.alert-it.co.uk

Location: Leicestershire

Who Are They? Alert-it manufactures and distributes a range of electronic patient care aids directly to the public and professional care organisations.

Company Background

Since their inception in 1992, Alert-it Care Alarms have become the UK’s foremost providers of Plesiocare within Assistive Technology for all care markets. They provide monitors and alarms that can reduce the stress of caring for individuals with a wide range of needs. Alert-it’s expertise and products can be invaluable in the care of individuals with epilepsy, learning difficulties, autism, dementia, incontinence, and for those at risk of falls.

What Did Alert-it Want?

According to the experts over at Alert-it, Christmas can be a fairly dangerous period as seizures become increasingly more common. So in November 2014 their team decided to create a guide to coping with epilepsy during the festive season.

Alert-it wanted to raise brand awareness through the creation of this guide, which they planned to distribute through a small targeted content marketing campaign in conjunction with some key industry experts.

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10 of the most Original, Creative 404 Pages you’ll ever see

Before we start to show you the best and most creative 404 Error Pages we can find, first let’s explain what a 404 error is:

When a visitor reaches your site via a link from another site but finds that the page no longer exists then they should be directed to a custom 404 page that explains the page cannot be found, you can then offer them to look at other sections on your site to keep them engaged as a visitor.

Improving your site can help ensure a quality experience, rather than leading to user frustration, so if you don’t have a 404 page as inspired as the examples below yet then we recommend you go get one!

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Google: Make your Contact/Enquiry Forms Easier for Mobile Phone Users

As you probably know Google is pushing webmasters to significantly improve their websites mobile experience, and now they are requesting that your online forms are made easier to fill out for someone on their mobile phone.

According to the firm it is apparent that many website owners have been marking up their site forms for auto-completion by way of Google’s “autocomplete” feature included in  their Chrome browser.

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Exciting News from the Wiltshire Business of the Year Awards

Last Wednesday our Director Helen Moloney and I attended the finalist evening for the Wiltshire Business Awards at Thrings offices in Swindon having been selected as a finalist for the small business of the year award.

Over a glass of wine and canapés the judges announced the finalists for each of the 8 categories and all stated how impressed they were with not only the number but the calibre of the businesses who had applied this year making it a particularly difficult choice to select the finalists and a real achievement for those businesses who were in the room.

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Google instructs: Get your site ready for mobile by 21st April 2015

Google have announced their campaign to get website owners and webmasters ready to update their websites for changes in mobile friendly ranking factors, with a deadline set by the firm of the 21st April 2015.

As of this date Google has advised they will be expanding their use of “mobile-friendliness” as a ranking signal, and that it will affect all mobile searches worldwide. There is expected to be a significant impact in Google’s search results so we are advising below what web site owners can do to ensure they are ready in plenty of time.

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