What 7 Years as a Soaring Instructor Taught me about Web Marketing

Some of you may know that I am a keen glider pilot and have spent many highly satisfying hours soaring gliders across the skies of England, Scotland and California.

In my pre All Things Web time I worked as a professional gliding instructor teaching the gliding basics to ab-initio and student glider pilots, carrying out “Top Gun” aerobatic rides as well as instructing on more advanced cross-country flights in mountainous areas.

I’ve been told that I always have a gliding “war story” or two up my sleeve so I thought it would be interesting to think about what soaring taught me and how I have used those experiences in my current day job – helping clients with their web marketing and SEO activities.

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How to Approach Your Marketing This Winter

Christmas always seems to have a habit of jumping up on you doesn’t it? So make sure you are ready for this Christmas Marketingseason’s holiday hype when approaching your Christmas marketing.

According to one survey 44% of respondents thought that snapshots of typical family moments combined with well-known songs – usually a slowed down version of some classic, let’s face it – combine to make the perfect Christmas ad. Only 4% on the other hand thought that a famous face does the job; which is great news as most of us can’t afford a celeb endorsement anyway.

But for everyone else who can’t replicate the extravagance of John Lewis’ Monty the Penguin and Sainsbury’s tribute to soldiers of World War One, here are some useful tips when approaching Christmas.

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How Pinteresting! – A Guide to Pinterest Analytics

This year, visual social media site Pinterest have made a number of changes to enhance the functionality of their site. You can now share GIFs, buy directly from pins with the ‘buy from site’ button as well as make full use of the recipe search function when deciding on what’s for dinner.

However, we’re more interested in their latest feature: Pinterest Analytics.

Available only to those with a business account the feature allows you to understand the world of pins and your audience with more  accuracy. If you have already built up a hard earned following and a captivating individual profile, don’t despair you can easily convert you existing account to a business one here.

What is Pinterest?

If you didn’t already know, Pinterest is a visual content site where users share photos, memes, recipes and gifs through ‘pinning’ items on to their ‘boards’. It’s best described as an interactive scrapbook where you collate interesting and visually pleasing material. The social network’s founder Ben Silberman, said that your account should ‘feel like someone has hand-made a book for you. Every item should feel like it’s hand-picked for you by a person you care about’.

Example of Pinterest Blog Images

Did you know that Pinterest was the fastest growing site to hit the 1 million mark last year and has grown at a far faster rate than Facebook ever did? In the last six months, it has even increased active users by 111%.

It also drives more referral traffic than Twitter and is only second to Facebook, yet many businesses aren’t taking full advantage of the site. If you aren’t already pinning, perhaps you should rethink and get on board, fast.

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Viral Marketing for Small Businesses – Can you make your own John Lewis Penguin?

Viral Marketing Social SharingThe Christmas season is now upon us which has welcomed this year’s Christmas adverts, and the one that everyone was waiting for and talking about was John Lewis. Everyone was intrigued and excited to find out what story John Lewis would create this year; Monty the Penguin was revealed to the nation on the 6th of November and instantly went viral with almost 16 million views already on YouTube.

But what was most unexpected was the Sainsbury’s Christmas is For Sharing ad which depicted the truce between the British and the Germans on Christmas day during World War One. The heart moving ad is one of the first to rival John Lewis in terms of Christmas advertising with currently almost 9.5 million views on YouTube since it was released on 12th November.

The two beloved and huge brands have stormed into viral marketing by picking up on the intense use of emotions in their ads and so far are showing large financial gains. But the question is how can small businesses use viral marketing to the same advantage?

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Google Glass – What’s it all about?

google glass model

Is Google Glass just a fun fad that will just stay as a novelty tech item? Or will it catch on and become the latest and greatest – a wearable computer? It is still very much in beta mode and the development of the product is still really quite unrefined.

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All Things Web Autumn Facebook Offer

Social Media to Raise Brand Awareness for B2B BusinessesAt All Things Web® we are extending our fantastic Autumn Facebook Offer; pay just £150* per month and we’ll manage your Facebook for you.

An effective social media strategy can heighten your brand awareness and increase customer engagement, expanding lead generation for small and large businesses alike. So is it any wonder businesses are changing the way they interact with customers?

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Supporting Female Entrepreneurs Once Again

WOTB stand 2014Last week it was the third annual Festival of Female Entrepreneurs at the Colston Hall in Bristol and All Things Web® were there to support the day.

This years’ theme was ‘Reach Wider for Success’ aimed to encourage women to reach beyond their own skills to partners, suppliers and mentors on their journey to become successful business women.  The day featured some fantastic talks from an outstanding line up which included Fiona Stewart of Green Man Festival, Jessi Frey from Microsoft and Sue Tumelty, Founder and Executive Director of The HR Dept.

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Penguin 3 – What does it mean for me?

angry penguinGoogle have now finished the latest updates to their Penguin algorithm (Friday night) – The Penguin 3 is released! Perhaps 1% of UK searches may be affected by this update and the reshuffling in the SERPS may not be fully apparent yet – the roll out may take a few weeks.

Penguin algorithm basically deals with the back link profiles to websites – this is the links you have pointing into your site. The idea behind this algorithm was to penalise or demote sites with very poor quality or spammy links. These types of links had often been acquired by dubious web marketers back in the days when quantity of links had a bearing on rankings rather than the quality.

Good news for those of you who may have been hit by previous Penguin updates and you set about cleaning up your link profiles by removing dodgy links and disavowing ones you could not remove. The fruits of these labours should now have the desired effect. If you only disavowed in the last 3 weeks then sadly this will not be picked up by Penguin 3.

You can read more about this here.

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Do Need to Change my Website from HTTP to HTTPS?

Secure websiteYou may have heard webby people talking about changing websites from HTTP to HTTPS as there is talk of a beneficial ranking factor involved in this change. So, I guess you are wondering if you need to do it.  Or will it just be a big hassle for no benefit?

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How to Promote yourself and your Business Effectively on Instagram
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We were asked recently by a client if they should be promoting their company on Instagram so this post has come about as we wanted to share our experiences and thoughts with others.

Feel free to check out our MD’s Instagram account @DarrenMoloney  – and check out some of his photos!

Should you be using Instagram to effectively advertise your business?

If you deal with a consumer audience (B2C) – say fashion – then it would be useful to promote your company Instagram. If you are a b2b company offering something like payroll services it’s probably not such a good idea at this moment. That said, we recommend you at least register your company username and post a few photos of you, your brand and your team to secure your account and plant your flag in Instagram’s online turf.

It’s worth setting up an account as you’ll never know when Facebook (Instagram’s pay masters) will make IG much more friendly for companies. Continue reading

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