10 Content Generation and Topic Ideas for Bloggers Block

Toni at All Things Web head in hands with bloggers block

Blogger Block Selfie!

 

Content, content and more content! This is what you are told by your web marketing company time and time again! Produce at least one blog a week with quality content! Create more pages!

“Yes, yes”, I hear you cry, “that is all very well but I’m stuck for things to write about!”

Well, yes I can sympathise with you – we all suffer from bloggers block at some time or other. It can be particularly difficult if you operate within a very niche market where it seems there are only a few topics that can be covered. Here are my top ten tips to get the creative juices flowing again:

 

1. Trending Topics

Look to see what relevant topics are being talked about on the social media platforms. Over the last few weeks of course it has been very football orientated. Look at what is trending on Twitter and think about how it may be leveraged for your business. There are a number of good tools out there to help you research this. For example, I have just used http://trendsmap.com/ to see what topics are trending in Bristol and can clearly see the momentum building for the Bristol Habourside Festival coming up this weekend.

2. Relevant News

Use the Google News search to look for stories that are relevant to your sector or to your target audience. You can then write a fresh blog, referencing the news piece, but with a new angle or opinion on it.

3. Lists

Create blog posts around lists (like I have), it’s one of the easiest ways to write a post, especially if you know the needs of your audience. These types of posts are also very readable and shareable. Posts with content like;

‘The Top Ten ways to….’

’7 Reasons why….’

‘5 Favourite mistakes that….’.

These lists can even develop into a series of posts which then has your blog mapped out for a month or two.

4. Images

Create a post entirely made of images. These need to be optimised images of course and they do need to have some common theme. They can be serious, funny or quirky. Check copyright of any images you ‘borrow’!

5. Humorous

See the funny side sometimes, make someone chuckle. Is there a funny or quirky side to something relating to your business? Something that will tickle your audience? If you do it just right, and it is targeted to your sector you could get a lot more views and shares for a short, clever and humorous observation.

6. Other bloggers

Read what other bloggers are talking about in your sector, something you read on their blog may inspire a tangent topic you’d never thought of. Don’t rip other bloggers off, if you want to use part of their post then be sure to link back to them and credit them. Commenting and engaging with other bloggers is always a good idea.

7. Interviews

Is there someone you can interview to create a blog post? An industry expert? Or even one of your own members of staff or a customer maybe? This will provide interesting content for your audience with a new voice for the post giving variety.

8. Reviews

An obvious one for ecommerce sites – review and compare some products to give your viewers informative detail about your offerings. Aside from actual products, you can review anything that might be relevant to your audience – a service, an experience, a TV programme, a podcast or a live show.

9. Video

Make a video! For most businesses there will be something visual that you can do to make a video to help or entertain your readers. It could be as simple as showing a step by step guide to making something or going through a process or some sort online. A video will give your blog another dimension – not only from a search perspective but aesthetically too. Some people prefer to watch a video than read a load of text.

10. Competition

Start a competition to get your audience involved. Ask your customers to send in pictures of their purchased product in situ. Or ask them to write their opinions on something. You can then grow the blog post as the content comes in

Bonus Tip!. Share a mistake

Not only does this make you human, but it may help someone else not to do the same thing. Be careful what mistake you share though! You still want to maintain your dignity and keep the respect you have gained as an expert in your industry.

Share your blogging tips with us…

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Facebook Groups: 3 Ways You’re Missing Out

If you think Facebook is only good for posting generalized content, you might be missing out on the more targeted approach that Facebook Groups can offer.

Unlike a regular Facebook business page, which is open to all, administrators can control what certain users see in a Facebook Group. There are three privacy settings for Facebook Groups. The first setting, open, allows anyone to see who is in the group, as well as posts created in the group. In the second setting, closed, anyone can see who is in the group, but they cannot see the posts unless they’re a member of the group. The third setting is secret. In this setting, members of the group and posts made in the group are only visible to group members.

We’ve outlined below three ways in which businesses can use these privacy settings to their advantage when communicating with customers.

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Using Social Media to Build Brand Awareness for your B2B Business

For the social-media-shy business, this next sentence may be difficult to accept.  It is almost impossible to build brand awareness without the use of social media. A well-managed presence on at least one of the “big three” platforms (Twitter, Facebook, and LinkedIn) has become essential for businesses seeking to have the market spotlight on their brand.

According to some estimates, one in three people are now discovering new brands via social media. This certainly correlates with the news that 93% of marketers use it for business.

It is definitely the case for businesses operating in the B2B space with a recent Marketing Survey of B2B Businesses reporting that 92% felt social media has a part to play within their overall marketing activity, of which 62% scored it as an important or critical factor.

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Author Rank – Is it still worth chasing Google Authorship?

Last week Google announced that they had dropped the appearance of author pictures and Google+ circle counts in the SERPS. The authorship tag is now reduced to just a byline. Google say it is an aesthetic decision as the less cluttered design will work better on mobile devices.

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Email Marketing is not just a Sales Tool

black and white email iconEmail marketing is an essential part of any marketing mix to gain new prospects or customers. And of course it needs to be done right for it to work.  But email can have many other functions that are essential to a growing business. It’s a great tool on an operational level, for example, to automate timely reminders for existing customers. It can be used for client retention and up selling as well as providing your customers with information to help them.

Read on to see how you can use email to its best potential…

 

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What benefit does Google Plus give for marketing a business online?

When talking to businesses about social media Google Plus is by far the most unknown and under-used of the main social media channels.  Whilst many have embraced the likes of Facebook, Twitter, LinkedIn and Youtube, G+ remains a mystery – it’s certainly the channel we get asked for help with the most.

It is true that as a social platform it hasn’t become part of our day to day lives to the extent of the others but that doesn’t mean it should be totally forgotten about or ignored.  It does have some useful features and tools that can be beneficial for a business when trying to increase online visibility.

So what are the benefits of investing time on G+?

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Google, the EU Courts and the Right to be Forgotten

Last month in a case pitting Google against data privacy campaigners, Europe’s top court the ECJ (Court of Justice of the European Union) confirmed on the 15th May that Internet firms around the world can be legally compelled to remove certain personal information from search engine results if requested by the individual (or by a court on their behalf). Continue reading

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A Useful Website Migration Checklist – Avoid these Common Pitfalls

All Things Web Website Migration Checklist

 

If you are moving your website to a new platform, there are a few things to consider before you start. Most good web designers and developers will have a proper website migration checklist that they follow, however, if they aren’t experienced and are not talking about some of the things I mention below, you need to get an SEO company involved. This will be especially important if you rely heavily on your website for leads or revenue conversions. Working in this industry I have seen too many companies lose traffic and sales after a poorly executed site migration. Continue reading

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Keyword Synonym Tools for on-page Keyword Targeting

I realised a long time ago that continually targeting a keyword phrase (or very similar phrase) in your page content to achieve higher on page relevancy was a poor man’s approach to SEO and often resulted in content that gave a bad user experience.

It is becoming increasingly apparent that trying to shoe horn the same phrase into a page’s content is going to leave you unstuck when it comes to rankings – combine it with an overall poor quality content experience and you’re site is likely to be on the receiving end of a Google Panda (4.0?) spanking!

So what can you do to vary your keywords whilst ensuring the theme of your content remains consistent? Continue reading

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Why is Google Rewriting Title Tags?

If you missed it, Matt Cutts, Google’s Head of Spam, posted a video at the end of April advising when and why Google rewrites title tags and choose to replace it with one it creates of its own choosing. Continue reading

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