What is Google Webmaster Tools and Why is it Good for your Website?

What is Google Webmaster ToolsDo you use Google Webmaster Tools (GWT)? If the answer is “no” or maybe even “I don’t know” you have come to the right place. For those non-users out there you are missing out on reaping the many benefits of setting up GWT for your website.

It’s all well and good us saying that you should be using GWT, but I’m sure many of you probably don’t even know what it is and why you should be using it.

Certainly when I started working at All Things Web® seven months ago and was first introduced to Webmaster Tools my first question was what is it? Now, I wouldn’t call myself an expert but by this point I certainly understand the ins and outs of this handy Google tool and how to reap its rewards for our clients.

So if you are looking for some help to learn all about Google Webmaster Tools I am here to explain to you what it is and why exactly it is good for your website.

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Tailored Web Marketing Training

Tailored Web Marketing Training from All Things WebNot everyone wants to or can even afford to outsource their marketing activity. If this is the case for you and your business then training is a great starting point as it will allow you to increase your knowledge of marketing, which will aid your efforts in achieving greater online visibility.

Our collection of web marketing training sessions would be perfect for anyone who manages the marketing for a business, as well as business owners and seniors who may require a more general understanding of marketing.

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Google Pigeon Update – What Does it all Mean?

Google Pigeon

On the 24th July 2014 the Google Pigeon algorithm was released in the US. It was then rolled out to UK, Canada and Australia in late December 2014. This algorithm and subsequent updates means a much tighter accuracy on local search and rankings than ever before. Local search is people searching online for local services for example ‘bristol dry cleaners’ or ‘swindon restaurants’. This is the biggest local search update that Google has ever released. Even for national companies, local search is still very important and shouldn’t be ignored.

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What Makes a Good Social Media Relationship?

Whether you’ll be spending your Valentine’s Day loved up over an extravagant bottle of Champagne and aA Great Social Relationship With Your Customers delicious meal, or you’ve convinced yourself that it’s just another corporate money grabbing scheme (you’re single, right?) you can’t really avoid it.

And just as high streets are littered with heart shaped boxes of chocolate, fluffy stuffed animals and enormous bouquets of red roses, unfortunately cupid is likely to be coming to a news feed near you.

This month All Things Web® are joining the romance bandwagon as we discuss how to ensure a perfect relationship, that is between your social media and your customers. We’ve even come up with our own version of the classic poem;

 Pinterest is Red

Twitter is Blue

Social Media’s Great

So Let Us Help You

Sorry, we couldn’t resist. But social media is great and it should be a tool that every business leverages in order to communicate with both new and existing customers. Let us guide you through a love affair that will stand the test of time. Continue reading

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5 Things I Have Learnt From Blogging

Since joining the All Things Web team nearly 7 months ago – where has the time gone? – I have fast become an extreme blogger, writing more than a handful each week. To be perfectly honest I quite enjoy blogging, after all I’m learning things I never thought I would and  I am now an expert on everything from windows to wine. Go on ask me anything…

Besides discovering all these interesting facts, I have learnt a few blogging disciplines in the past few months Why Should You Be Blogging?which I would like to share with you here.

Why Should Your Business Be Blogging?

In case you weren’t already aware blogging is the act of creating content related to your business which not only highlights your services or products but gives you the opportunity to engage with your audience on a personal level.

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5 Reasons why your Social Media Traffic isn’t Converting

Social media has become a popular marketing tool for businesses but is your business seeing the benefits? If you are investing time, effort and money into a social media campaign then you expect to see results, whether it is monetary through sales or just building general awareness for your business and brand.  If you are currently wondering whether all of the social activity is worthi it, read on…….we’ve come up with our top 5 reasons why social media traffic isn’t converting.

Your Overall Social Media Campaign is not effective

Uneffective Social Media CampaignOverall campaign activity isn’t right for the audience you want to be targeting. Before you start your social media campaign and activity, you need to plan and not just jump straight in, one of the first things you need to do is work out what audience you want to target and which channel is the right place to find that audience.

There is no point putting all your effort into LinkedIn when your audience is on Facebook!

Another way you can hinder a social media campaign is not having the right balance between being promotional and social. Yes it is obvious that you want to be using social media to promote your business and your products or service more; but you can be too promotional. Users do not want to be bombarded with sales content all day. You need to make sure that you are interacting with your potential customers and engaging with them on a more personal level instead of just viewing them as pound signs.

It says it in the name, social media is about being SOCIAL!

If your entire social media campaign isn’t focused in the right place then you are not going to even send traffic to your website let alone convert it.

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10 Ways to Prevent these Common Google Adwords Mistakes

Common Google Adwords MistakesOver the past 10 years we’ve taken over large numbers of Google Adwords campaigns and fixed the following common mistakes people make when managing their Adwords PPC:

1)      Failure to bid up (or down) on mobile

2)      Failure to group keywords correctly

3)      Failure to use the correct keyword matching

4)      Failure to deliver the user to the correct landing page

5)      Failure to split out Search and Display Campaigns

6)      Failure to use Negative Keywords

7)      Failure to use the Search Term Reports

8)      Failure to test new ads

9)      Failure to manage their campaigns weekly/daily

10)   Failure to assess Competitor Ads and Landing Pages

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Training – Why Do It and How It Can Help You and Your Business

Why do trainingSome people might not realise just how important training can be, both for personal and business development. You may think you know everything you need to know for your business or field of work but things change and develop so the likelihood that you could know everything there is to know about a subject is small, even for experts.

Because of this we thought it would be a great idea to explain the top reasons why you and your team should be doing training and how it can help you and your business.

We will also be looking into some of the crucial points to consider before going ahead with training as getting these points wrong will have an effect on the benefits that can be seen as a result of great training.

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5 New Year Resolutions for Web Marketing

new year counter clock turning to 2015

It’s that time of year again where we reflect on the year gone by, and then we resolve to join a gym, eat healthier, greater work/life balance etc. Well it’s no different for the online marketing of your business, it’s important to plan for the year to come.  Every business will have a different set of resolutions depending on size and where they are in terms of strategy and web marketing efficiency.

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What 7 Years as a Soaring Instructor Taught me about Web Marketing

Some of you may know that I am a keen glider pilot and have spent many highly satisfying hours soaring gliders across the skies of England, Scotland and California.

In my pre All Things Web time I worked as a professional gliding instructor teaching the gliding basics to ab-initio and student glider pilots, carrying out “Top Gun” aerobatic rides as well as instructing on more advanced cross-country flights in mountainous areas.

I’ve been told that I always have a gliding “war story” or two up my sleeve so I thought it would be interesting to think about what soaring taught me and how I have used those experiences in my current day job – helping clients with their web marketing and SEO activities.

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