Back to School at the All Things Web® Digital Marketing Academy

The summer holidays have drawn to a close and the kids are going back to school, a year of learning is ahead of them. But it may not just be children that can benefit from going back to school.

At All Things Web® we know that not every business has the internal knowledge to manage their own digital marketing and as such need some help from a company like ours.

The help could come in the form of outsourcing or consultancy, but these aren’t always an affordable option. Training can therefore be an ideal cost effective solution as it allows you to develop your knowledge in house at the same time as developing the skills of your team.

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An Apprentice’ View of All Things Web®

Trainer helping apprenticrAnother busy month here at All Things Web® with new faces, new clients, and a new biscuit jar! I’m Amy – All Things Admin! Based in the Swindon Office, I’ll be helping to ensure that everything is running smoothly, and will be the first point of contact providing administrative support for our clients and suppliers.

As part of my role, I will be assisting client managers by taking over all of the administration for our clients as well as maintaining our day-to-day business conduct including invoicing, processing expenses, managing diaries and organising meetings. As the company’s first apprentice, we are excited to see what benefits it has to offer to both myself and All Things Web®.

“Some people tap their feet, some people snap their fingers and some people sway back and forth. I just sort of do ‘em all together” – Did you know Elvis Presley was an apprentice too? Uhhh huh!

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Does your Sales Team have a Clear Sales Process?

Supplier Customer Flow ChartMany SME’s employ dedicated sales teams or have someone within the business who is responsible for generating new opportunities and dedicate a lot of time to sales activities. In my experience however, many haven’t invested the same effort into creating a clearly defined sales process.

Think about it, is there any confusion on how your sales process actually works?

If it’s not clear, you stand the chance of losing out on a lot of profitable opportunities for your business.

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How to Run a Successful Social Media Competition

Contest, Social Media, KeyboardQuizzes, contests, and sweepstakes are certainly nothing new in the world of marketing. But thanks to the web, and particularly social media, they have taken on a life of their own.

With more than 74% of all online adults using social media, online competitions are a fantastic resource for drumming up enthusiasm for your business.

Thinking up a concept and uploading it as your latest company status will by no means register with the right people, encourage engagement, or promote your business. Understanding how to effectively run an online competition is key and should be a part of every social media marketer’s toolkit. Find out how you can run a successful social media campaign here:

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How Should You Respond to Negative Feedback Online?

Negative, Feedback, Review, RevenueSocial media is by no means a one way conversation but a great tool for building relationships with your customers. However, you can’t keep everyone happy all the time and the likely result will see your business subjected to negativity.

The accessibility and ease of the internet means that critics are able to voice their opinions even more. And whether or not negative feedback is deserved, it can hurt when someone doesn’t appreciate your business. Nevertheless, so many fail their customer service and damage their reputation by lashing out rather than controlling the situation and responding appropriately.

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Should you be Maximising the Benefits of Schema Markup on your Website?

Benefits of SchemaAs the internet evolves into the Semantic Web, it may have not escaped your notice that Schema Mark-up data is increasingly being used by search engines in their results pages to display what is known as “Rich Snippets”.

This is already significantly affecting search engine results and maximising opportunities to attract more users to your site. Marked up data is likely to exert an even stronger influence over results in the coming years ahead which can only benefit you even more.

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How to Make the Most of Exhibition Marketing for Your Business

Exhibition, marketing, businessExhibitions can be an excellent and valuable marketing strategy for your business because they allow you to conduct face-to-face communication with current and future clients, suppliers, and other key business contacts. When done well events have the ability to create a long lasting and positive impression of your business.

It is clear to say that exhibition marketing is important for businesses, but the fact is like many other marketing techniques and tools it is possible to get them really wrong, so this month I am here to help you make the most of exhibition marketing for your business.

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The Team at All Things Web® Welcomes Another New Face

Apprentice, Admin, New, TeamWe have certainly been busy over here at All Things Web® in the last month filling our new office with new faces, the most recent addition to which is the wonderful Amy!

We have been looking to provide an opportunity to a budding local marketer for a few months and have therefore been searching for the ideal candidate to take on the role of Business Administration Apprentice and there isn’t much else to say except Amy did blow us away.

She will be taking on all of the administration tasks for the team to help us run smoothly and provide quality online marketing services to our clients as well as being the first point of contact to clients and visitors when they visit the office in Swindon.

With previous admin, graphics and customer service experience already under her belt we are sure Amy will be a real asset to All Things Web®.

Our business development manager, Helen says of the appointment, “We are really pleased to welcome Amy to the team, we strongly believe in the benefits of the apprenticeship scheme for both the individual and the company and hopefully Amy will be the first of a wider programme here at All Things Web®. A big thank you to local firm Green Labyrinth for guiding us through the process and finding us such a great candidate.”

I myself am not only happy to be welcoming a new team member but also excited to be able to help Amy develop even more as a person and pick up lots of useful life long skills and experience that she will gain as part of her job role and apprenticeship.

So it is a huge welcome and good luck Amy from everyone here at All Things Web®

How to Improve User Journey and Experience on your Website

Confusing Website Visitor JourneyHave you ever gone to a website only to become very frustrated because you can’t find what you are looking for? Or the functionality falls short of the mark?

Chances are yes you have. And usually you will exit that website pretty sharply to find an alternative source for the information or product you want. This is clearly not what you want your potential customers doing when they come to your website.

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You Can’t Afford to Ignore Social Commerce Traffic Any Longer!

Social media and e-commerce have been flirting profusely for years and so far are yet to make You Can't Afford To Ignore Social Commercemuch of an impact. But with the power of social being more widely recognised things are heating up.

Historically social media share of e-commerce referral traffic has been lower than most other channels. However, it is firmly on the rise and in many cases now growing faster than any other marketing channel.

Whilst still on the relatively small side, let us explain how it is becoming more and more difficult to ignore social for e-commerce traffic.

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