Do you use Google Webmaster Tools (GWT)? If the answer is “no” or maybe even “I don’t know” you have come to the right place. For those non-users out there you are missing out on reaping the many benefits of setting up GWT for your website.
It’s all well and good us saying that you should be using GWT, but I’m sure many of you probably don’t even know what it is and why you should be using it.
Certainly when I started working at All Things Web® seven months ago and was first introduced to Webmaster Tools my first question was what is it? Now, I wouldn’t call myself an expert but by this point I certainly understand the ins and outs of this handy Google tool and how to reap its rewards for our clients.
So if you are looking for some help to learn all about Google Webmaster Tools I am here to explain to you what it is and why exactly it is good for your website.
Not everyone wants to or can even afford to outsource their marketing activity. If this is the case for you and your business then training is a great starting point as it will allow you to increase your knowledge of marketing, which will aid your efforts in achieving greater online visibility.
Our collection of web marketing training sessions would be perfect for anyone who manages the marketing for a business, as well as business owners and seniors who may require a more general understanding of marketing.
On the 24th July 2014 the Google Pigeon algorithm was released in the US. It was then rolled out to UK, Canada and Australia in late December 2014. This algorithm and subsequent updates means a much tighter accuracy on local search and rankings than ever before. Local search is people searching online for local services for example ‘bristol dry cleaners’ or ‘swindon restaurants’. This is the biggest local search update that Google has ever released. Even for national companies, local search is still very important and shouldn’t be ignored.
Over the past 10 years we’ve taken over large numbers of Google Adwords campaigns and fixed the following common mistakes people make when managing their Adwords PPC:
1) Failure to bid up (or down) on mobile
2) Failure to group keywords correctly
3) Failure to use the correct keyword matching
4) Failure to deliver the user to the correct landing page
5) Failure to split out Search and Display Campaigns
6) Failure to use Negative Keywords
7) Failure to use the Search Term Reports
8) Failure to test new ads
9) Failure to manage their campaigns weekly/daily
10) Failure to assess Competitor Ads and Landing Pages
Some people might not realise just how important training can be, both for personal and business development. You may think you know everything you need to know for your business or field of work but things change and develop so the likelihood that you could know everything there is to know about a subject is small, even for experts.
Because of this we thought it would be a great idea to explain the top reasons why you and your team should be doing training and how it can help you and your business.
We will also be looking into some of the crucial points to consider before going ahead with training as getting these points wrong will have an effect on the benefits that can be seen as a result of great training.
It’s that time of year again where we reflect on the year gone by, and then we resolve to join a gym, eat healthier, greater work/life balance etc. Well it’s no different for the online marketing of your business, it’s important to plan for the year to come. Every business will have a different set of resolutions depending on size and where they are in terms of strategy and web marketing efficiency.
Some of you may know that I am a keen glider pilot and have spent many highly satisfying hours soaring gliders across the skies of England, Scotland and California.
In my pre All Things Web time I worked as a professional gliding instructor teaching the gliding basics to ab-initio and student glider pilots, carrying out “Top Gun” aerobatic rides as well as instructing on more advanced cross-country flights in mountainous areas.
I’ve been told that I always have a gliding “war story” or two up my sleeve so I thought it would be interesting to think about what soaring taught me and how I have used those experiences in my current day job – helping clients with their web marketing and SEO activities.