To successfully market any business no matter what its size, industry, or the market in which it operates there needs be a marketing strategy and plan to work to. Without this a business will invest considerable time and money in marketing campaigns that don’t work.
Marketing activity without a clear direction and strategy not only results in a poor or no return on investment but crucially can waste considerable time and resources dealing with the wrong type of leads.
Marketing plans come in a wide range of shapes and sizes from simple two page headline documents to full blown multi-channel epics, but to ensure their success there are four cornerstones that need to be considered across them all.
Everybody wants to get the best out of their company or business website. You want to drive as much traffic as possible and increase your conversion rates through selling more products or gaining more new service based clients. What we want to do in this blog is show you in very simple terms the importance of optimising your landing pages for better conversion rates and how you can do this with split testing. Not only will you increase the effectiveness of that page but you can make very significant improvements to your bottom line. Let’s start with the basics:
For many, growing their social media following is simply the case of spamming others, following hundreds, and using cheat apps to gain followers who are in no way relevant to your product or service. Doing so rarely has any true impact on sales or brand awareness because these audiences simply aren’t interested.
Instead, it is important to grow your social media presence in a manner that will truly benefit you and your business. Hashtags are certainly a way of helping you, particularly on photo based site Instagram or home of the hashtag, Twitter. So let us explain exactly what a hashtag is and how it could help you in your social media marketing strategy.
For those who missed the first entry, I am Amy – All Things Admin. Based in the Swindon office, I will be taking responsibility for providing administrative support to both All Things Web® and our clients, as well as supporting the team in a few marketing activities. Welcome to my second in a series of blog posts about my time as an Apprentice.
Poor email marketing practices over the years has resulted in many businesses being put off it as a channel as part of their marketing strategy.
There is an art to email marketing just like many other marketing techniques and if you get it right then it can be very effective for businesses across many sectors.
This month I am revealing some of the common ways that poor email marketing practices annoy subscribers.
Free Google Tools to help your online marketing
Over the past 3 weeks as part of our Back to School campaign we have been sharing some of our favourite free and paid online marketing tools.
What is often overlooked is the fact that Google itself offers a wide range of tools, mostly free, which you can use to help research, deliver and monitor your marketing activity.
So in her latest post Helen provides information on some of the main tools you need to think about using from the Search giant.
This may be something that would never occur to you and not surprisingly, as looking at the front end of your website you may think that everything looks in order. So what health problems might your website have and if it looks OK why should you care?
Possible Health problems
We have put together a list of some of the most important health problems that will affect a website’s performance from an SEO perspective and from a visitor experience point of view. There are many other factors which we have touched on in other blog posts but these are the critical few:
Any serious SEO worth his or her salt knows that keyword phrases are still an essential part of everyday SEO, even if some say that keywords for use in SEO are dying (and in my opinion this just isn’t true at this moment).
So stop listening to the naysayers of SEO, researching the phrases, and their intent from a user’s perspective, is still an important SEO task.
In the past when I was asked what the best tools for researching your keywords are, I’d reply your brain, Excel and a brainstorming session.
But in 2015 we’re pretty spoilt for choice with keyword research tools so I thought I’d give a brief list of some of my favourite tools. They’ll allow you to hunt down those all-so-useful phrases we should look to target in our website copy to help ensure searchers find our sites on search engines.
Please note I’d recommend you use these tools to help you use natural language when writing for web pages. Back in the good old days you might have got away with just repeating a keyword phrase across a page in a bid to get it to rank, but I would strongly recommend you now use these tools to look for keywords and their variations. Keyword spamming your pages is certainly not recommended these days!
Do you understand the importance of generating new, relevant and interesting content as part of your web marketing?
In 2011 Google introduced their Panda algorithm update which meant that creating quality content became more important than ever. What this algorithm did is focus on content rich websites and ranks your website in a better position in their results based on authoritative content.
Authoritative content is any content that you produce or share that can be defined as reliable and from a trustworthy source. As experts in your field your will be able to produce authoritative content as you can provide true and reliable expertise but you should always aim to back up any information with evidence from corroborative sources.
Producing quality content isn’t just important to help improve your website’s ranking, it is also a fantastic way to demonstrate your company’s expertise and knowledge. As well as this, content generation is also a great way to spread your brand image and build brand awareness.
Are you a social marketer struggling to keep an eye on all your clients varying platforms? Attempting to juggle each social account can be troublesome and particularly time consuming for anyone with social thoughts raging throughout the day.
When should I post? Did I favourite that tweet? When is the best time to send this out?
With the need to post relevant content multiple times a day with numerous objectives in mind social media management can be a bit of a headache. Fortunately we live in a world where scheduling tools are readily available to lend a helping hand.