As a website owner you are probably overwhelmed with the rapidly changing way that search engines work, the jargon you are bombarded with and whether each new thing is all really necessary. You may have heard people talking about AMP pages and wondered what on earth it is all about. It is actually a year since the AMP project was rolled out by Google and Twitter as an open source project to speed up the user experience on mobiles.
Have you Googled your business lately? Were you happy with the results displayed to you? If not, would you prefer to see a display that instantly gives potential customers your location with directions, hours of operation, contact details and a link to your website all in one place?
Thanks to Google My Business, now you can. A free marketing tool that connects both mobile and desktop customers to businesses, find out more on what makes GMB so beneficial to business, and how to get your business listing right.
From Facebook and Pinterest to Instagram and Snapchat, there are more opportunities than ever to target your audience. In fact, implementing Social Media in to your marketing strategy can be highly rewarding and brings with it a great return on investment.
However, Social Media Marketing can be a bit of a minefield, especially for those who don’t use it in their day to day lives.
But that is where we step in.
So, if you’d like to improve your social presence and harness the potential power of social media, make sure that you don’t follow our top tips below:
“If it ain’t broke – don’t fix it.” Whilst this saying might work well when justifying why you still drive that car that’s fit for the scrapyard, in the world of social media there is always room for innovation and improvement. If a platform doesn’t click with the public, it will fail – the list of failed social networks is extensive; who remembers Bebo, MySpace, Digg?
This being said, it can be hard for businesses to look beyond Facebook, with over 1 billion registered users it is the ‘King’ of social networks and is constantly updating its offerings to make it more appealing to both personal and business users. Without doubt, Facebook is a great place to have your business listed; but to avoid ‘putting all your eggs in one basket’, take a look at a few lesser used social networks that can benefit your business and give you the edge over your competition.
Do you know when the first GIF was made? You might have taken a guess at some time during the 2000’s, whereas in actual fact CompuServe introduced the GIF in 1987. However, it wasn’t the well-known animated form that has taken over Social Media today.
Over the past few years animated GIFs have really surged, creating short but fantastic animations which can be used on Social Media, Email Marketing, Blog posts and many other areas of your Digital Marketing.
The one area of Digital Marketing that I want to focus on though is Email Marketing. Due to the lack of support by email clients, such as Outlook, Gmail, Yahoo etc., it is difficult to incorporate video into your emails. However GIFs provide a fantastic and simple solution to adding moving images to your emails.
My blog post will introduce some great tools for creating GIFs yourself and most importantly ways to use them in your Email Marketing and why it will be beneficial.
Anyone worth their salt with Google Adwords has been waiting with bated breath for the upcoming Expanded Text Ads and associated updates announced at Google Performance Summit 2016 back in May, and now they’re upon us!
Made available this week, it allows Adwords practitioners to make greater use of valuable screen space (certainly on mobile), to attract more visitors to click on their ads. On the downside it’s going to affect organic results for SEO’s – perhaps much more for mobile where the real power of Expanded Text Ads is really going to come into play.
Google has stated the creation of Standard Ads will be stopped from October of this year so this isn’t something you can’t afford to ignore.
Well now, Snapchat is giving you the option to easily make your own Geofilter and share your brand with the world.
With a few rules in place, this latest helping hand to market to millennials could truly enhance your brand reach. In fact, let us explain exactly why you should consider creating your own filter, and how you can do it.
Some of you may have seen that we had a little inside joke in the office on Wednesday about having my first day all over again in my ‘brand new job’. This is because I’m thrilled to announce I have finished my apprenticeship and yes, I am here to stay!
If I could go back in time and tell myself how far I would have come by the end of my apprenticeship, my mind would have been blown. What a rollercoaster of a year it’s been. From piles of coursework to office baking competitions, I’ve really seen everything All Things Web® has to offer. However, along the way, I have also seen what it takes to work in the world of digital marketing and I’ve watched my fundamental knowledge develop into brand new talents and skill sets. After accumulating such a useful insight of the industry, I am thrilled to let you know I am certainly staying.
For my final blog (well as an apprentice that is), I have been asked to write a summary of my time as an apprentice. The real challenge here is not to write an essay, and not to get soppy about my amazing team.
If you haven’t already heard of Pokémon Go, I suggest you leave your cabin in the woods and head over to the app store immediately. Set to overtake Twitter in daily active users, the game incorporates augmented reality with the user’s experience, allowing them to explore the real world to find little (and large) virtual creatures called Pokémon – the cultural phenomenon has gone so far as to see people wandering off cliff edges, walking through traffic and even leaving their jobs to ‘hunt Pokémon’ full time.
The app has already leapt to #1 on the App store and is seeing users spend more time daily using the app than the likes of Facebook and Snapchat.
Now I’m only one month away from finishing my apprenticeship, it is becoming clear to me how much I have actually progressed. This is not only in regards to my role at All Things Web®, but personally too.
Personal development often involves skills that are generally overlooked. This month I have created a list of how I have developed in just one year. Have any of these skills affected your career too?