Our Top 10 Tips to Ensure you Fail at Social Media Marketing

Boy on laptop doing Social Media MarketingFrom Facebook and Pinterest to Instagram and Snapchat, there are more opportunities than ever to target your audience. In fact, implementing Social Media in to your marketing strategy can be highly rewarding and brings with it a great return on investment.

However, Social Media Marketing can be a bit of a minefield, especially for those who don’t use it in their day to day lives.

But that is where we step in.

So, if you’d like to improve your social presence and harness the potential power of social media, make sure that you don’t follow our top tips below:

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Alternative Social Media Platforms Your Business Should Consider In 2016

Alternative social media platforms“If it ain’t broke – don’t fix it.” Whilst this saying might work well when justifying why you still drive that car that’s fit for the scrapyard, in the world of social media there is always room for innovation and improvement. If a platform doesn’t click with the public, it will fail – the list of failed social networks is extensive; who remembers Bebo, MySpace, Digg?

This being said, it can be hard for businesses to look beyond Facebook, with over 1 billion registered users it is the ‘King’ of social networks and is constantly updating its offerings to make it more appealing to both personal and business users. Without doubt, Facebook is a great place to have your business listed; but to avoid ‘putting all your eggs in one basket’, take a look at a few lesser used social networks that can benefit your business and give you the edge over your competition.

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How to Use Gifs in Your Email Marketing

Do you know when the first GIF was made? You might have taken a guess at some time during the 2000’s, whereas in actual fact CompuServe introduced the GIF in 1987. However, it wasn’t the well-known animated form that has taken over Social Media today.

Over the past few years animated GIFs have really surged, creating short but fantastic animations which can be used on Social Media, Email Marketing, Blog posts and many other areas of your Digital Marketing.

The one area of Digital Marketing that I want to focus on though is Email Marketing. Due to the lack of support by email clients, such as Outlook, Gmail, Yahoo etc., it is difficult to incorporate video into your emails. However GIFs provide a fantastic and simple solution to adding moving images to your emails.

My blog post will introduce some great tools for creating GIFs yourself and most importantly ways to use them in your Email Marketing and why it will be beneficial.

Keep Reading Gif

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Google Adwords Expanded Text Ads are Upon us!

Anyone worth their salt with Google Adwords has been waiting with bated breath for the upcoming Expanded Text Ads and associated updates announced at Google Performance Summit 2016 back in May, and now they’re upon us!

Made available this week, it allows Adwords practitioners to make greater use of valuable screen space (certainly on mobile), to attract more visitors to click on their ads. On the downside it’s going to affect organic results for SEO’s – perhaps much more for mobile where the real power of Expanded Text Ads is really going to come into play.
Google has stated the creation of Standard Ads will be stopped from October of this year so this isn’t something you can’t afford to ignore.

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Snapchat Geofilters Are Now Available To All

Taking a Photo through snapchat using a Geofilter for your businessAre you about to launch a brand new product? Perhaps you’re hosting an exciting event? Or maybe it’s simply just your birthday and you want to do something a bit different to mark the occasion?

Well now, Snapchat is giving you the option to easily make your own Geofilter and share your brand with the world.

With a few rules in place, this latest helping hand to market to millennials could truly enhance your brand reach. In fact, let us explain exactly why you should consider creating your own filter, and how you can do it.

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Onwards and Upwards on my Journey to a Career in Digital Marketing

Heading forwards to a role in digital marketingSome of you may have seen that we had a little inside joke in the office on Wednesday about having my first day all over again in my ‘brand new job’. This is because I’m thrilled to announce I have finished my apprenticeship and yes, I am here to stay!

If I could go back in time and tell myself how far I would have come by the end of my apprenticeship, my mind would have been blown. What a rollercoaster of a year it’s been. From piles of coursework to office baking competitions, I’ve really seen everything All Things Web® has to offer. However, along the way, I have also seen what it takes to work in the world of digital marketing and I’ve watched my fundamental knowledge develop into brand new talents and skill sets. After accumulating such a useful insight of the industry, I am thrilled to let you know I am certainly staying.

For my final blog (well as an apprentice that is), I have been asked to write a summary of my time as an apprentice. The real challenge here is not to write an essay, and not to get soppy about my amazing team.

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Level Up Your Marketing with Pokémon Go

Pokemon Go GPS mapIf you haven’t already heard of Pokémon Go, I suggest you leave your cabin in the woods and head over to the app store immediately. Set to overtake Twitter in daily active users, the game incorporates augmented reality with the user’s experience, allowing them to explore the real world to find little (and large) virtual creatures called Pokémon – the cultural phenomenon has gone so far as to see people wandering off cliff edges, walking through traffic and even leaving their jobs to ‘hunt Pokémon’ full time.

 The app has already leapt to #1 on the App store and is seeing users spend more time daily using the app than the likes of Facebook and Snapchat.

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Get The Most Out Of Your Experience

ApprenticeNow I’m only one month away from finishing my apprenticeship, it is becoming clear to me how much I have actually progressed. This is not only in regards to my role at All Things Web®, but personally too.

Personal development often involves skills that are generally overlooked. This month I have created a list of how I have developed in just one year. Have any of these skills affected your career too?

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The Importance of Citations for Local Search Engine Rankings

Local citations for business strategyA question that many businesses ask; is how to rank locally for their chosen search terms. Google has over 250 ranking factors in its sophisticated algorithm, some better known than others. Getting citations for your business online is a part of local search strategy and is identified as being a key ranking factor. However remember that doing citations alone will not cover all of the factors that need to be addressed in your local strategy.

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My Work Experience at All Things Web®

Work Experience KnowledgeMy name is Daniel Hopper, throughout this week I have been doing work experience at All Things Web®. The reason I chose this area of work is because I really enjoyed the advertising aspect of the media course I studied last year in school.

I aspire to work with marketing when I am older because of my interest in the creative and social media based sides of digital marketing. English has always been my favourite lesson at school and I am a keen writer, this is why I was eager to try and write my own blog post.

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