Seven Ways to Get More People to Visit Your Website from Facebook

Website Traffic

There are many ways that Facebook can help increase traffic to your website, some more effective than others, so we have picked out our top seven that we believe can be most effective for you and your business.

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3 Things to Think About When Buying Domains

Offered an Exact Match Domain for Sale - what should you do?

 

 

 

 

A number of All Things Web clients have recently been approached by companies offering them domain names available to buy for a somewhat hefty fee. In most of these cases when we have investigated the domains on offer to assess their true value we have found them to be worthless in terms of the benefits they would bring to the client from a search point of view.

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Google Authorship is no more

Google announced at the start of September they will be dropping Google Authorship altogether (after removing Authorship Photos from search results in June).

Interestingly – around a year and a half ago – Google announced that “Authorship” would become rather important  – in fact their CEO even suggested in the future that you might end up “irrelevant” i.e a bit of a nobody if you didn’t tie up your Google+ author profile with your published blog posts.

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Social Media Advertising – Can It Help Your Business?

David Jones (2012) boss of Havas quoted “the advertising industry has been transformed by social media”

That was two years ago, social media platforms have since increased their advertising product offerings more and more.  There is a growing emphasis within marketing strategy and so we are going to look at how you can use social media advertising and why it could be good for your business.

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Google Analytics – the business’ “unsung hero”

As two new members at All Things Web® joined the team last google analtyticsmonth, myself included, it has been jammed packed with training, learning exercises and technical jargon. My desk is slowing acquiring more and more how to guides along with an array of pink and yellow post it notes stuck along the edge of my computer screen.

It may come as no surprise then, that helping to prepare for an analytics presentation inevitably led to more scribbled ‘how to’ notes and terminology definition post-its. However, this time it wasn’t for my benefit (well, maybe a little)? but for the next instalment in our Introductory Guides.

Google Analytics is currently ranked as one of the most used analytical tools on the web, with Google estimating that it is currently installed on more than 10 million websites. However, even with these staggering figures, Google’s Chief Business Officer, Nikesh Arora, stated that their analytics system was an “unsung hero” which needs highlighting to more and more businesses who would see huge benefits from using it.

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5 SEO Myths you shouldn’t believe

Kiss Me - SEO MythsI regularly hear from businesses and other marketing professionals about what will improve the visibility of their website positions with Google.  Some are true but unfortunately many are SEO myths, bandied around for so long they have become true urban legends.

I have therefore pulled together the 5 most common of these SEO Myths to set the record straight once and for all.

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Introducing Jess……… and Jess!

It’s all systems go here at All Things Web®, with demand for our services increasing month on month showing that businesses within the south are in need of expert help and guidance on all aspects of online marketing.

To ensure we keep providing our existing and new clients with the first class service the’ve come to expect, we’ve recently welcomed two new members to the team, both coincidentally called Jess.

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10 Content Generation and Topic Ideas for Bloggers Block

 

Toni at All Things Web head in hands with bloggers block

Blogger Block Selfie!

Content, content and more content! This is what you are told by your web marketing company time and time again! Produce at least one blog a week with quality content! Create more pages!

“Yes, yes”, I hear you cry, “that is all very well but I’m stuck for things to write about!”

Well, yes I can sympathise with you – we all suffer from bloggers block at some time or other. It can be particularly difficult if you operate within a very niche market where it seems there are only a few topics that can be covered. Here are my top ten tips to get the creative juices flowing again:

 

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Facebook Groups: 3 Ways You’re Missing Out

If you think Facebook is only good for posting generalized content, you might be missing out on the more targeted approach that Facebook Groups can offer.

Unlike a regular Facebook business page, which is open to all, administrators can control what certain users see in a Facebook Group. There are three privacy settings for Facebook Groups. The first setting, open, allows anyone to see who is in the group, as well as posts created in the group. In the second setting, closed, anyone can see who is in the group, but they cannot see the posts unless they’re a member of the group. The third setting is secret. In this setting, members of the group and posts made in the group are only visible to group members.

We’ve outlined below three ways in which businesses can use these privacy settings to their advantage when communicating with customers.

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Using Social Media to Build Brand Awareness for your B2B Business

For the social-media-shy business, this next sentence may be difficult to accept.  It is almost impossible to build brand awareness without the use of social media. A well-managed presence on at least one of the “big three” platforms (Twitter, Facebook, and LinkedIn) has become essential for businesses seeking to have the market spotlight on their brand.

According to some estimates, one in three people are now discovering new brands via social media. This certainly correlates with the news that 93% of marketers use it for business.

It is definitely the case for businesses operating in the B2B space with a recent Marketing Survey of B2B Businesses reporting that 92% felt social media has a part to play within their overall marketing activity, of which 62% scored it as an important or critical factor.

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