Infographics are a fairly new concept, right? Wrong. The concept of displaying information visually has been around for a long time; from Egyptian hieroglyphics to presenting data in the bar charts and line graphs we know today. We are visual creatures by nature – and so are your potential customers.
Back in 2014, Toni wrote a piece on the ‘lynx effect’ of infographics, and 2 years on it appears this effect is what continues to make infographics so popular on the web.
But should you jump on the infographic hype? Take a look at the benefits and potential drawbacks of infographics, how they affect SEO and how you can make one yourself.
One of the best parts of online marketing is that every effort is trackable and measurable. Marketers can see which online campaigns are working and where to apportion more budget. But even with tracking capabilities there can still be a question over which method of delivery is responsible for a conversion if a consumer has visited a website a number of times via different channels.
As a marketer, for example, you may consider the first visit (touch point) to be the channel that takes the glory for the sale, even if the visitor returned several times and bought through a different channel. Fortunately, analytics can show multi touch attribution in a number of different ways.
Google has just rolled out a new feature to Google maps that gives people a real-time indication of how busy a venue or shop is, so you can plan your trip beforehand. With a new “Live” tag, Maps now displays a red overlay on top of the historic busy period data showing whether it really is busy or ‘quiet as usual’ at the moment.
It shouldn’t come as a shock that Google, other browsers, and users in general want the web to be more secure.
Therefore, the time is now upon us to get websites moved from HTTP to a more secure version that is HTTPS.
As the latest in a long list in ranking factors, the process – and the process of doing it right – is confusing a lot of people. We therefore thought we’d take moment to discuss HTTPS and what you should be doing.
So many times we have had a new client come on board and they have said I don’t have, don’t realise they have or don’t remember the password to their Analytics, Search Console or Google My Business Account. As a Digital Marketing agency this is one of the first things we look at with new clients because we understand the importance of having these systems set up, and, of course, have access to.
But with a recent surge in clients not having access to their accounts, I realised that many businesses don’t necessarily understand the importance of these Google features and why it is so crucial that you store login details and use them regularly.
In my latest blog post, I will explain the importance of having Analytics, Search Console, and Google My Business set up, how your business can make the most of them, and finally what you can do if you don’t know the login details.
As a website owner you are probably overwhelmed with the rapidly changing way that search engines work, the jargon you are bombarded with and whether each new thing is all really necessary. You may have heard people talking about AMP pages and wondered what on earth it is all about. It is actually a year since the AMP project was rolled out by Google and Twitter as an open source project to speed up the user experience on mobiles.
Have you Googled your business lately? Were you happy with the results displayed to you? If not, would you prefer to see a display that instantly gives potential customers your location with directions, hours of operation, contact details and a link to your website all in one place?
Thanks to Google My Business, now you can. A free marketing tool that connects both mobile and desktop customers to businesses, find out more on what makes GMB so beneficial to business, and how to get your business listing right.
From Facebook and Pinterest to Instagram and Snapchat, there are more opportunities than ever to target your audience. In fact, implementing Social Media in to your marketing strategy can be highly rewarding and brings with it a great return on investment.
However, Social Media Marketing can be a bit of a minefield, especially for those who don’t use it in their day to day lives.
But that is where we step in.
So, if you’d like to improve your social presence and harness the potential power of social media, make sure that you don’t follow our top tips below:
“If it ain’t broke – don’t fix it.” Whilst this saying might work well when justifying why you still drive that car that’s fit for the scrapyard, in the world of social media there is always room for innovation and improvement. If a platform doesn’t click with the public, it will fail – the list of failed social networks is extensive; who remembers Bebo, MySpace, Digg?
This being said, it can be hard for businesses to look beyond Facebook, with over 1 billion registered users it is the ‘King’ of social networks and is constantly updating its offerings to make it more appealing to both personal and business users. Without doubt, Facebook is a great place to have your business listed; but to avoid ‘putting all your eggs in one basket’, take a look at a few lesser used social networks that can benefit your business and give you the edge over your competition.
Do you know when the first GIF was made? You might have taken a guess at some time during the 2000’s, whereas in actual fact CompuServe introduced the GIF in 1987. However, it wasn’t the well-known animated form that has taken over Social Media today.
Over the past few years animated GIFs have really surged, creating short but fantastic animations which can be used on Social Media, Email Marketing, Blog posts and many other areas of your Digital Marketing.
The one area of Digital Marketing that I want to focus on though is Email Marketing. Due to the lack of support by email clients, such as Outlook, Gmail, Yahoo etc., it is difficult to incorporate video into your emails. However GIFs provide a fantastic and simple solution to adding moving images to your emails.
My blog post will introduce some great tools for creating GIFs yourself and most importantly ways to use them in your Email Marketing and why it will be beneficial.