5 Reasons why your Social Media Traffic isn’t Converting

Social media has become a popular marketing tool for businesses but is your business seeing the benefits? If you are investing time, effort and money into a social media campaign then you expect to see results, whether it is monetary through sales or just building general awareness for your business and brand.  If you are currently wondering whether all of the social activity is worthi it, read on…….we’ve come up with our top 5 reasons why social media traffic isn’t converting.

Your Overall Social Media Campaign is not effective

Uneffective Social Media CampaignOverall campaign activity isn’t right for the audience you want to be targeting. Before you start your social media campaign and activity, you need to plan and not just jump straight in, one of the first things you need to do is work out what audience you want to target and which channel is the right place to find that audience.

There is no point putting all your effort into LinkedIn when your audience is on Facebook!

Another way you can hinder a social media campaign is not having the right balance between being promotional and social. Yes it is obvious that you want to be using social media to promote your business and your products or service more; but you can be too promotional. Users do not want to be bombarded with sales content all day. You need to make sure that you are interacting with your potential customers and engaging with them on a more personal level instead of just viewing them as pound signs.

It says it in the name, social media is about being SOCIAL!

If your entire social media campaign isn’t focused in the right place then you are not going to even send traffic to your website let alone convert it.

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Common Google Adwords Mistakes

Google Adwords MistakesOver the past 10 years we’ve taken over large numbers of Google Adwords campaigns and fixed the following common mistakes people make when managing their Adwords PPC:

1)      Failure to bid up (or down) on mobile

2)      Failure to group keywords correctly

3)      Failure to use the correct keyword matching

4)      Failure to deliver the user to the correct landing page

5)      Failure to split out Search and Display Campaigns

6)      Failure to use Negative Keywords

7)      Failure to use the Search Term Reports

8)      Failure to test new ads

9)      Failure to manage their campaigns weekly/daily

10)   Failure to assess Competitor Ads and Landing Pages

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Training – Why Do It and How It Can Help You and Your Business

Why do trainingSome people might not realise just how important training can be, both for personal and business development. You may think you know everything you need to know for your business or field of work but things change and develop so the likelihood that you could know everything there is to know about a subject is small, even for experts.

Because of this we thought it would be a great idea to explain the top reasons why you and your team should be doing training and how it can help you and your business.

We will also be looking into some of the crucial points to consider before going ahead with training as getting these points wrong will have an effect on the benefits that can be seen as a result of great training.

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5 New Year Resolutions for Web Marketing

new year counter clock turning to 2015

It’s that time of year again where we reflect on the year gone by, and then we resolve to join a gym, eat healthier, greater work/life balance etc. Well it’s no different for the online marketing of your business, it’s important to plan for the year to come.  Every business will have a different set of resolutions depending on size and where they are in terms of strategy and web marketing efficiency.

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What 7 Years as a Soaring Instructor Taught me about Web Marketing

Some of you may know that I am a keen glider pilot and have spent many highly satisfying hours soaring gliders across the skies of England, Scotland and California.

In my pre All Things Web time I worked as a professional gliding instructor teaching the gliding basics to ab-initio and student glider pilots, carrying out “Top Gun” aerobatic rides as well as instructing on more advanced cross-country flights in mountainous areas.

I’ve been told that I always have a gliding “war story” or two up my sleeve so I thought it would be interesting to think about what soaring taught me and how I have used those experiences in my current day job – helping clients with their web marketing and SEO activities.

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How to Approach Your Marketing This Winter

Christmas always seems to have a habit of jumping up on you doesn’t it? So make sure you are ready for this Christmas Marketingseason’s holiday hype when approaching your Christmas marketing.

According to one survey 44% of respondents thought that snapshots of typical family moments combined with well-known songs – usually a slowed down version of some classic, let’s face it – combine to make the perfect Christmas ad. Only 4% on the other hand thought that a famous face does the job; which is great news as most of us can’t afford a celeb endorsement anyway.

But for everyone else who can’t replicate the extravagance of John Lewis’ Monty the Penguin and Sainsbury’s tribute to soldiers of World War One, here are some useful tips when approaching Christmas.

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How Pinteresting! – A Guide to Pinterest Analytics

This year, visual social media site Pinterest have made a number of changes to enhance the functionality of their site. You can now share GIFs, buy directly from pins with the ‘buy from site’ button as well as make full use of the recipe search function when deciding on what’s for dinner.

However, we’re more interested in their latest feature: Pinterest Analytics.

Available only to those with a business account the feature allows you to understand the world of pins and your audience with more  accuracy. If you have already built up a hard earned following and a captivating individual profile, don’t despair you can easily convert you existing account to a business one here.

What is Pinterest?

If you didn’t already know, Pinterest is a visual content site where users share photos, memes, recipes and gifs through ‘pinning’ items on to their ‘boards’. It’s best described as an interactive scrapbook where you collate interesting and visually pleasing material. The social network’s founder Ben Silberman, said that your account should ‘feel like someone has hand-made a book for you. Every item should feel like it’s hand-picked for you by a person you care about’.

Example of Pinterest Blog Images

Did you know that Pinterest was the fastest growing site to hit the 1 million mark last year and has grown at a far faster rate than Facebook ever did? In the last six months, it has even increased active users by 111%.

It also drives more referral traffic than Twitter and is only second to Facebook, yet many businesses aren’t taking full advantage of the site. If you aren’t already pinning, perhaps you should rethink and get on board, fast.

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Viral Marketing for Small Businesses – Can you make your own John Lewis Penguin?

Viral Marketing Social SharingThe Christmas season is now upon us which has welcomed this year’s Christmas adverts, and the one that everyone was waiting for and talking about was John Lewis. Everyone was intrigued and excited to find out what story John Lewis would create this year; Monty the Penguin was revealed to the nation on the 6th of November and instantly went viral with almost 16 million views already on YouTube.

But what was most unexpected was the Sainsbury’s Christmas is For Sharing ad which depicted the truce between the British and the Germans on Christmas day during World War One. The heart moving ad is one of the first to rival John Lewis in terms of Christmas advertising with currently almost 9.5 million views on YouTube since it was released on 12th November.

The two beloved and huge brands have stormed into viral marketing by picking up on the intense use of emotions in their ads and so far are showing large financial gains. But the question is how can small businesses use viral marketing to the same advantage?

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Google Glass – What’s it all about?

google glass model

Is Google Glass just a fun fad that will just stay as a novelty tech item? Or will it catch on and become the latest and greatest – a wearable computer? It is still very much in beta mode and the development of the product is still really quite unrefined.

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All Things Web Autumn Facebook Offer

Social Media to Raise Brand Awareness for B2B BusinessesAt All Things Web® we are extending our fantastic Autumn Facebook Offer; pay just £150* per month and we’ll manage your Facebook for you.

An effective social media strategy can heighten your brand awareness and increase customer engagement, expanding lead generation for small and large businesses alike. So is it any wonder businesses are changing the way they interact with customers?

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