Google have now finished the latest updates to their Penguin algorithm (Friday night) – The Penguin 3 is released! Perhaps 1% of UK searches may be affected by this update and the reshuffling in the SERPS may not be fully apparent yet – the roll out may take a few weeks.
Penguin algorithm basically deals with the back link profiles to websites – this is the links you have pointing into your site. The idea behind this algorithm was to penalise or demote sites with very poor quality or spammy links. These types of links had often been acquired by dubious web marketers back in the days when quantity of links had a bearing on rankings rather than the quality.
Good news for those of you who may have been hit by previous Penguin updates and you set about cleaning up your link profiles by removing dodgy links and disavowing ones you could not remove. The fruits of these labours should now have the desired effect. If you only disavowed in the last 3 weeks then sadly this will not be picked up by Penguin 3.
You can read more about this here.
You may have heard webby people talking about changing websites from HTTP to HTTPS as there is talk of a beneficial ranking factor involved in this change. So, I guess you are wondering if you need to do it. Or will it just be a big hassle for no benefit?
This October 20th will be the third annual Festival of Female Entrepreneurs. Last year we had the most fantastic day; we enjoyed meeting so many new people and found the event to be resounding success, which is why we have decided to attend for the second year in a row!
Last year Director of All Things Web®, Helen Moloney, said that “The ambition, focus and determination expressed by so many delegates were truly impressive.” So we are all really looking forward meeting this year’s delegates.
A number of All Things Web clients have recently been approached by companies offering them domain names available to buy for a somewhat hefty fee. In most of these cases when we have investigated the domains on offer to assess their true value we have found them to be worthless in terms of the benefits they would bring to the client from a search point of view.
Google announced at the start of September they will be dropping Google Authorship altogether (after removing Authorship Photos from search results in June).
Interestingly – around a year and a half ago – Google announced that “Authorship” would become rather important – in fact their CEO even suggested in the future that you might end up “irrelevant” i.e a bit of a nobody if you didn’t tie up your Google+ author profile with your published blog posts.
As two new members at All Things Web® joined the team last month, myself included, it has been jammed packed with training, learning exercises and technical jargon. My desk is slowing acquiring more and more how to guides along with an array of pink and yellow post it notes stuck along the edge of my computer screen.
It may come as no surprise then, that helping to prepare for an analytics presentation inevitably led to more scribbled ‘how to’ notes and terminology definition post-its. However, this time it wasn’t for my benefit (well, maybe a little)? but for the next instalment in our Introductory Guides.
Google Analytics is currently ranked as one of the most used analytical tools on the web, with Google estimating that it is currently installed on more than 10 million websites. However, even with these staggering figures, Google’s Chief Business Officer, Nikesh Arora, stated that their analytics system was an “unsung hero” which needs highlighting to more and more businesses who would see huge benefits from using it.
I regularly hear from businesses and other marketing professionals about what will improve the visibility of their website positions with Google. Some are true but unfortunately many are SEO myths, bandied around for so long they have become true urban legends.
I have therefore pulled together the 5 most common of these SEO Myths to set the record straight once and for all.