A Guide To Snapchat For Businesses: Part 2

Office fun team photo using snapchatWith more than 100 million daily users there is certainly no doubt concerning the popularity of Snapchat.

But have you considered stepping away from the “selfie” and using it for business and brand building purposes?

With many global brands stepping into the immersive world of live stories, we’ve outlined the basics of Snapchat marketing. Find out how you can leverage its potential below in the second part of our guide to Snapchat.

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Google+ & its 5th Birthday… but will it see its 6th??

Some of you might not know that Google+, the search giant’s copycat attempt at offering a social media platform, turned 5 recently. According to one of Google’s engineers, Ivan Yudhi, G+’ birthday is stated as being on June 2011 on Wikipedia. See his post here:

I’m not sure that many users will be celebrating its birthday, as let’s be honest it was only ever a half decent effort and never took hold in the social media space compared to the likes of Facebook and LinkedIn. Ivan mentioned Google+ is still heavily used by photographers due to its ability to allow folk to upload high res pictures (a great thing), but ask yourself when was the last time you used Google+?

It seems many outside of web marketing – and even a good few in our industry – just do not see the attraction of Google+ and likely leaving their G+ accounts to gather dust.

I wonder what Google+ will look like on its 6th birthday?

Facebook Live Streaming: Explained

DrukwerkYou may have noticed that there has been an influx of video content on your Facebook newsfeed in recent weeks. But, why?

Well, not only has the consumption of video become increasingly more popular, particularly due to the ease of production with smartphones, but Facebook has recently made livestreaming possible.

Whilst live content is nothing new – it has been available on the network to a select few for some time – it is certainly a revelation for the masses.

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The Email Marketing Barricade: The Importance of a Great Subject Line in Your Emails

Email Marketing to your customersWhen it comes to your email marketing, you might think how hard can it really be to write an email? Most of us send many on a daily basis. But it is harder than you think, writing the right content and more importantly creating that perfect subject line is a difficult task.

But why does it even matter?

Just imagine this. Before your recipients choose to open your email, there is a giant 100ft wall standing between your content and them. Your recipients aren’t even going to attempt to get over that wall without a little help, without that key sentence that says yes this email is worthwhile reading! In other words, your subject line will act like a ladder aiding your target audience to get over that wall and into your email.

Yes, there are a number of other factors which make up a great email, but today I am focusing on exactly why the email subject line is so important and how to create the perfect one to get your recipients past that email marketing barricade.

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5 Apps That Changed the Way We Use Our Smartphones

Mobile applications funnel

Smartphones have become a massive part of our day-to-day lives, with the average person checking their device 85 times a day (except me when I’m at work). With over 1.6 million apps on Google Play for Android and 1.5 million on Apple’s App Store for IOS devices, I’ve taken a look at the top 5  apps that have revolutionised the way we use our smartphones.

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Images and your Rights to use them Online

There is a common misconception that any image found ‘in the public domain’, (those you can find online) is free for you to use. This is incorrect and using an image that you find on Google on your website, marketing material or social media is not legal.

If you did not take the photo, create the graphic or buy a licence to use it, then it doesn’t belong to you.

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Free Digital Marketing Seminars from All Things Web®

Digital Marketing Seminars“I know online marketing could benefit my business but I don’t know where to start.”

“We need to make our website more visible to potential customers and work better for us at generating leads.”

“SEO, PPC, Content Marketing, what do they all mean and should we be doing them?”

Sound familiar?  If so then one of our free digital marketing seminars could well be the solution.

At All Things Web® we pride ourselves on helping businesses to build greater online visibility, and engage with website visitors to build relationships and increase leads; all through the successful creation and implementation of Digital Marketing strategies.

As part of this we are excited to announce that over the coming months we will be running a series of free seminars at our office in Swindon.   The aim of the series will be to introduce businesses to Digital Marketing and help to answer some of the questions they have about how they can make it work for their business.

If you are a business owner, or are involved in the marketing of the business or responsible for the management of the company website then these sessions will be an ideal way for you to build and consolidate your existing knowledge.

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Meet the New Face Joining the Bristol Team

All Things Web® welcome new member of staffWe are delighted to announce the arrival of the latest member of the team, our new Marketing Assistant Jonny Hodgson who will be based in our Bristol office. Jonny has recently completed a level 2 apprenticeship in marketing with City & Guilds – giving him a good foundation in marketing which we will be  expanding during his time with us  here at All Things Web®.

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Is there a Storm in a Teacup over Google’s RankBrain Machine Learning Technology?

RankbrainIf you track what is going on in the SEO industry, you may have heard of RankBrain and wondered what all the recent fuss has been about in the past few weeks. Or maybe not… especially if you leave SEO to the experts.

But, the time has come now for you to start to get a grasp as to what the truth is with Google RankBrain.

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