Google Glass – What’s it all about?

google glass model

Is Google Glass just a fun fad that will just stay as a novelty tech item? Or will it catch on and become the latest and greatest – a wearable computer? It is still very much in beta mode and the development of the product is still really quite unrefined.

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All Things Web Autumn Facebook Offer

Social Media to Raise Brand Awareness for B2B BusinessesAt All Things Web® we are extending our fantastic Autumn Facebook Offer; pay just £150* per month and we’ll manage your Facebook for you.

An effective social media strategy can heighten your brand awareness and increase customer engagement, expanding lead generation for small and large businesses alike. So is it any wonder businesses are changing the way they interact with customers?

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Supporting Female Entrepreneurs Once Again

WOTB stand 2014Last week it was the third annual Festival of Female Entrepreneurs at the Colston Hall in Bristol and All Things Web® were there to support the day.

This years’ theme was ‘Reach Wider for Success’ aimed to encourage women to reach beyond their own skills to partners, suppliers and mentors on their journey to become successful business women.  The day featured some fantastic talks from an outstanding line up which included Fiona Stewart of Green Man Festival, Jessi Frey from Microsoft and Sue Tumelty, Founder and Executive Director of The HR Dept.

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Penguin 3 – What does it mean for me?

angry penguinGoogle have now finished the latest updates to their Penguin algorithm (Friday night) – The Penguin 3 is released! Perhaps 1% of UK searches may be affected by this update and the reshuffling in the SERPS may not be fully apparent yet – the roll out may take a few weeks.

Penguin algorithm basically deals with the back link profiles to websites – this is the links you have pointing into your site. The idea behind this algorithm was to penalise or demote sites with very poor quality or spammy links. These types of links had often been acquired by dubious web marketers back in the days when quantity of links had a bearing on rankings rather than the quality.

Good news for those of you who may have been hit by previous Penguin updates and you set about cleaning up your link profiles by removing dodgy links and disavowing ones you could not remove. The fruits of these labours should now have the desired effect. If you only disavowed in the last 3 weeks then sadly this will not be picked up by Penguin 3.

You can read more about this here.

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Do Need to Change my Website from HTTP to HTTPS?

Secure websiteYou may have heard webby people talking about changing websites from HTTP to HTTPS as there is talk of a beneficial ranking factor involved in this change. So, I guess you are wondering if you need to do it.  Or will it just be a big hassle for no benefit?

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How to Promote yourself and your Business Effectively on Instagram
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We were asked recently by a client if they should be promoting their company on Instagram so this post has come about as we wanted to share our experiences and thoughts with others.

Feel free to check out our MD’s Instagram account @DarrenMoloney  – and check out some of his photos!

Should you be using Instagram to effectively advertise your business?

If you deal with a consumer audience (B2C) – say fashion – then it would be useful to promote your company Instagram. If you are a b2b company offering something like payroll services it’s probably not such a good idea at this moment. That said, we recommend you at least register your company username and post a few photos of you, your brand and your team to secure your account and plant your flag in Instagram’s online turf.

It’s worth setting up an account as you’ll never know when Facebook (Instagram’s pay masters) will make IG much more friendly for companies. Continue reading

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Festival of Female Entrepreneurs 2014 – We Will be There!

we will be thereThis October 20th will be the third annual Festival of Female Entrepreneurs. Last year we had the most fantastic day; we enjoyed meeting so many new people and found the event to be resounding success, which is why we have decided to attend for the second year in a row!

Last year Director of All Things Web®, Helen Moloney, said that “The ambition, focus and determination expressed by so many delegates were truly impressive.” So we are all really looking forward meeting this year’s delegates.

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Seven Ways to Get More People to Visit Your Website from Facebook

Website Traffic

There are many ways that Facebook can help increase traffic to your website, some more effective than others, so we have picked out our top seven that we believe can be most effective for you and your business.

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3 Things to Think About When Buying Domains

Offered an Exact Match Domain for Sale - what should you do?

 

 

 

 

A number of All Things Web clients have recently been approached by companies offering them domain names available to buy for a somewhat hefty fee. In most of these cases when we have investigated the domains on offer to assess their true value we have found them to be worthless in terms of the benefits they would bring to the client from a search point of view.

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Google Authorship is no more

Google announced at the start of September they will be dropping Google Authorship altogether (after removing Authorship Photos from search results in June).

Interestingly – around a year and a half ago – Google announced that “Authorship” would become rather important  – in fact their CEO even suggested in the future that you might end up “irrelevant” i.e a bit of a nobody if you didn’t tie up your Google+ author profile with your published blog posts.

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