The Christmas season is now upon us which has welcomed this year’s Christmas adverts, and the one that everyone was waiting for and talking about was John Lewis. Everyone was intrigued and excited to find out what story John Lewis would create this year; Monty the Penguin was revealed to the nation on the 6th of November and instantly went viral with almost 16 million views already on YouTube.
But what was most unexpected was the Sainsbury’s Christmas is For Sharing ad which depicted the truce between the British and the Germans on Christmas day during World War One. The heart moving ad is one of the first to rival John Lewis in terms of Christmas advertising with currently almost 9.5 million views on YouTube since it was released on 12th November.
The two beloved and huge brands have stormed into viral marketing by picking up on the intense use of emotions in their ads and so far are showing large financial gains. But the question is how can small businesses use viral marketing to the same advantage?
Is Google Glass just a fun fad that will just stay as a novelty tech item? Or will it catch on and become the latest and greatest – a wearable computer? It is still very much in beta mode and the development of the product is still really quite unrefined.
Last week it was the third annual Festival of Female Entrepreneurs at the Colston Hall in Bristol and All Things Web® were there to support the day.
This years’ theme was ‘Reach Wider for Success’ aimed to encourage women to reach beyond their own skills to partners, suppliers and mentors on their journey to become successful business women. The day featured some fantastic talks from an outstanding line up which included Fiona Stewart of Green Man Festival, Jessi Frey from Microsoft and Sue Tumelty, Founder and Executive Director of The HR Dept.
Google have now finished the latest updates to their Penguin algorithm (Friday night) – The Penguin 3 is released! Perhaps 1% of UK searches may be affected by this update and the reshuffling in the SERPS may not be fully apparent yet – the roll out may take a few weeks.
Penguin algorithm basically deals with the back link profiles to websites – this is the links you have pointing into your site. The idea behind this algorithm was to penalise or demote sites with very poor quality or spammy links. These types of links had often been acquired by dubious web marketers back in the days when quantity of links had a bearing on rankings rather than the quality.
Good news for those of you who may have been hit by previous Penguin updates and you set about cleaning up your link profiles by removing dodgy links and disavowing ones you could not remove. The fruits of these labours should now have the desired effect. If you only disavowed in the last 3 weeks then sadly this will not be picked up by Penguin 3.
You can read more about this here.
You may have heard webby people talking about changing websites from HTTP to HTTPS as there is talk of a beneficial ranking factor involved in this change. So, I guess you are wondering if you need to do it. Or will it just be a big hassle for no benefit?
This October 20th will be the third annual Festival of Female Entrepreneurs. Last year we had the most fantastic day; we enjoyed meeting so many new people and found the event to be resounding success, which is why we have decided to attend for the second year in a row!
Last year Director of All Things Web®, Helen Moloney, said that “The ambition, focus and determination expressed by so many delegates were truly impressive.” So we are all really looking forward meeting this year’s delegates.
A number of All Things Web clients have recently been approached by companies offering them domain names available to buy for a somewhat hefty fee. In most of these cases when we have investigated the domains on offer to assess their true value we have found them to be worthless in terms of the benefits they would bring to the client from a search point of view.