Anyone worth their salt with Google Adwords has been waiting with bated breath for the upcoming Expanded Text Ads and associated updates announced at Google Performance Summit 2016 back in May, and now they’re upon us!
Made available this week, it allows Adwords practitioners to make greater use of valuable screen space (certainly on mobile), to attract more visitors to click on their ads. On the downside it’s going to affect organic results for SEO’s – perhaps much more for mobile where the real power of Expanded Text Ads is really going to come into play.
Google has stated the creation of Standard Ads will be stopped from October of this year so this isn’t something you can’t afford to ignore.
Are you about to launch a brand new product? Perhaps you’re hosting an exciting event? Or maybe it’s simply just your birthday and you want to do something a bit different to mark the occasion?
Well now, Snapchat is giving you the option to easily make your own Geofilter and share your brand with the world.
With a few rules in place, this latest helping hand to market to millennials could truly enhance your brand reach. In fact, let us explain exactly why you should consider creating your own filter, and how you can do it.
Some of you may have seen that we had a little inside joke in the office on Wednesday about having my first day all over again in my ‘brand new job’. This is because I’m thrilled to announce I have finished my apprenticeship and yes, I am here to stay!
If I could go back in time and tell myself how far I would have come by the end of my apprenticeship, my mind would have been blown. What a rollercoaster of a year it’s been. From piles of coursework to office baking competitions, I’ve really seen everything All Things Web® has to offer. However, along the way, I have also seen what it takes to work in the world of digital marketing and I’ve watched my fundamental knowledge develop into brand new talents and skill sets. After accumulating such a useful insight of the industry, I am thrilled to let you know I am certainly staying.
For my final blog (well as an apprentice that is), I have been asked to write a summary of my time as an apprentice. The real challenge here is not to write an essay, and not to get soppy about my amazing team.
If you haven’t already heard of Pokémon Go, I suggest you leave your cabin in the woods and head over to the app store immediately. Set to overtake Twitter in daily active users, the game incorporates augmented reality with the user’s experience, allowing them to explore the real world to find little (and large) virtual creatures called Pokémon – the cultural phenomenon has gone so far as to see people wandering off cliff edges, walking through traffic and even leaving their jobs to ‘hunt Pokémon’ full time.
The app has already leapt to #1 on the App store and is seeing users spend more time daily using the app than the likes of Facebook and Snapchat.
Now I’m only one month away from finishing my apprenticeship, it is becoming clear to me how much I have actually progressed. This is not only in regards to my role at All Things Web®, but personally too.
Personal development often involves skills that are generally overlooked. This month I have created a list of how I have developed in just one year. Have any of these skills affected your career too?
A question that many businesses ask; is how to rank locally for their chosen search terms. Google has over 250 ranking factors in its sophisticated algorithm, some better known than others. Getting citations for your business online is a part of local search strategy and is identified as being a key ranking factor. However remember that doing citations alone will not cover all of the factors that need to be addressed in your local strategy.
My name is Daniel Hopper, throughout this week I have been doing work experience at All Things Web®. The reason I chose this area of work is because I really enjoyed the advertising aspect of the media course I studied last year in school.
I aspire to work with marketing when I am older because of my interest in the creative and social media based sides of digital marketing. English has always been my favourite lesson at school and I am a keen writer, this is why I was eager to try and write my own blog post.
With more than 100 million daily users there is certainly no doubt concerning the popularity of Snapchat.
But have you considered stepping away from the “selfie” and using it for business and brand building purposes?
With many global brands stepping into the immersive world of live stories, we’ve outlined the basics of Snapchat marketing. Find out how you can leverage its potential below in the second part of our guide to Snapchat.
Some of you might not know that Google+, the search giant’s copycat attempt at offering a social media platform, turned 5 recently. According to one of Google’s engineers, Ivan Yudhi, G+’ birthday is stated as being on June 2011 on Wikipedia. See his post here:
I’m not sure that many users will be celebrating its birthday, as let’s be honest it was only ever a half decent effort and never took hold in the social media space compared to the likes of Facebook and LinkedIn. Ivan mentioned Google+ is still heavily used by photographers due to its ability to allow folk to upload high res pictures (a great thing), but ask yourself when was the last time you used Google+?
It seems many outside of web marketing – and even a good few in our industry – just do not see the attraction of Google+ and likely leaving their G+ accounts to gather dust.
I wonder what Google+ will look like on its 6th birthday?
You may have noticed that there has been an influx of video content on your Facebook newsfeed in recent weeks. But, why?
Well, not only has the consumption of video become increasingly more popular, particularly due to the ease of production with smartphones, but Facebook has recently made livestreaming possible.
Whilst live content is nothing new – it has been available on the network to a select few for some time – it is certainly a revelation for the masses.