Onwards and Upwards on my Journey to a Career in Digital Marketing

Heading forwards to a role in digital marketingSome of you may have seen that we had a little inside joke in the office on Wednesday about having my first day all over again in my ‘brand new job’. This is because I’m thrilled to announce I have finished my apprenticeship and yes, I am here to stay!

If I could go back in time and tell myself how far I would have come by the end of my apprenticeship, my mind would have been blown. What a rollercoaster of a year it’s been. From piles of coursework to office baking competitions, I’ve really seen everything All Things Web® has to offer. However, along the way, I have also seen what it takes to work in the world of digital marketing and I’ve watched my fundamental knowledge develop into brand new talents and skill sets. After accumulating such a useful insight of the industry, I am thrilled to let you know I am certainly staying.

For my final blog (well as an apprentice that is), I have been asked to write a summary of my time as an apprentice. The real challenge here is not to write an essay, and not to get soppy about my amazing team.

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Level Up Your Marketing with Pokémon Go

Pokemon Go GPS mapIf you haven’t already heard of Pokémon Go, I suggest you leave your cabin in the woods and head over to the app store immediately. Set to overtake Twitter in daily active users, the game incorporates augmented reality with the user’s experience, allowing them to explore the real world to find little (and large) virtual creatures called Pokémon – the cultural phenomenon has gone so far as to see people wandering off cliff edges, walking through traffic and even leaving their jobs to ‘hunt Pokémon’ full time.

 The app has already leapt to #1 on the App store and is seeing users spend more time daily using the app than the likes of Facebook and Snapchat.

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Get The Most Out Of Your Experience

ApprenticeNow I’m only one month away from finishing my apprenticeship, it is becoming clear to me how much I have actually progressed. This is not only in regards to my role at All Things Web®, but personally too.

Personal development often involves skills that are generally overlooked. This month I have created a list of how I have developed in just one year. Have any of these skills affected your career too?

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The Importance of Citations for Local Search Engine Rankings

Local citations for business strategyA question that many businesses ask; is how to rank locally for their chosen search terms. Google has over 250 ranking factors in its sophisticated algorithm, some better known than others. Getting citations for your business online is a part of local search strategy and is identified as being a key ranking factor. However remember that doing citations alone will not cover all of the factors that need to be addressed in your local strategy.

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My Work Experience at All Things Web®

Work Experience KnowledgeMy name is Daniel Hopper, throughout this week I have been doing work experience at All Things Web®. The reason I chose this area of work is because I really enjoyed the advertising aspect of the media course I studied last year in school.

I aspire to work with marketing when I am older because of my interest in the creative and social media based sides of digital marketing. English has always been my favourite lesson at school and I am a keen writer, this is why I was eager to try and write my own blog post.

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A Guide To Snapchat For Businesses: Part 2

Office fun team photo using snapchatWith more than 100 million daily users there is certainly no doubt concerning the popularity of Snapchat.

But have you considered stepping away from the “selfie” and using it for business and brand building purposes?

With many global brands stepping into the immersive world of live stories, we’ve outlined the basics of Snapchat marketing. Find out how you can leverage its potential below in the second part of our guide to Snapchat.

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Google+ & its 5th Birthday… but will it see its 6th??

Some of you might not know that Google+, the search giant’s copycat attempt at offering a social media platform, turned 5 recently. According to one of Google’s engineers, Ivan Yudhi, G+’ birthday is stated as being on June 2011 on Wikipedia. See his post here:

I’m not sure that many users will be celebrating its birthday, as let’s be honest it was only ever a half decent effort and never took hold in the social media space compared to the likes of Facebook and LinkedIn. Ivan mentioned Google+ is still heavily used by photographers due to its ability to allow folk to upload high res pictures (a great thing), but ask yourself when was the last time you used Google+?

It seems many outside of web marketing – and even a good few in our industry – just do not see the attraction of Google+ and likely leaving their G+ accounts to gather dust.

I wonder what Google+ will look like on its 6th birthday?

Facebook Live Streaming: Explained

DrukwerkYou may have noticed that there has been an influx of video content on your Facebook newsfeed in recent weeks. But, why?

Well, not only has the consumption of video become increasingly more popular, particularly due to the ease of production with smartphones, but Facebook has recently made livestreaming possible.

Whilst live content is nothing new – it has been available on the network to a select few for some time – it is certainly a revelation for the masses.

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The Email Marketing Barricade: The Importance of a Great Subject Line in Your Emails

Email Marketing to your customersWhen it comes to your email marketing, you might think how hard can it really be to write an email? Most of us send many on a daily basis. But it is harder than you think, writing the right content and more importantly creating that perfect subject line is a difficult task.

But why does it even matter?

Just imagine this. Before your recipients choose to open your email, there is a giant 100ft wall standing between your content and them. Your recipients aren’t even going to attempt to get over that wall without a little help, without that key sentence that says yes this email is worthwhile reading! In other words, your subject line will act like a ladder aiding your target audience to get over that wall and into your email.

Yes, there are a number of other factors which make up a great email, but today I am focusing on exactly why the email subject line is so important and how to create the perfect one to get your recipients past that email marketing barricade.

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5 Apps That Changed the Way We Use Our Smartphones

Mobile applications funnel

Smartphones have become a massive part of our day-to-day lives, with the average person checking their device 85 times a day (except me when I’m at work). With over 1.6 million apps on Google Play for Android and 1.5 million on Apple’s App Store for IOS devices, I’ve taken a look at the top 5  apps that have revolutionised the way we use our smartphones.

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